In the new year, the downward pressure on the domestic market economy continues to increase. Facing the worrisome market situation, Faster Eaton’s clutch production and sales have shown a trend of conversely rising, with nearly 10,000 sets of production and sales for several months. The monthly sales exceeded the whole year last year, adding a touch of light to the dull market.
So, how can Fast Eaton be so emboldened?
Confidence: Strong and strong teamwork to create a win-win example
Fast and Eton cooperation
On July 25, 2014, Shaanxi Fast Gear Co., Ltd. and Eaton Corporation, the world's leading power management company, jointly formed a Sino-foreign joint venture high-tech enterprise—Fast Eaton (Xi'an) Power Transmission System Co., Ltd. It indicates that both parties will conduct comprehensive cooperation in the areas of R&D, production, assembly, testing, sales, and service of clutches and clutch-related components of commercial vehicles, passenger cars and other suitable application platforms, and make concerted efforts.
Fast and Eaton, one of the largest manufacturers of heavy-duty transmissions in China, have the right to speak in China's auto parts industry. One is a world-class clutch professional manufacturer with cutting-edge technology in the clutch field after nearly 80 years of innovation and accumulation. The renewed "marriage" between the two sides can be described as a perfect example of "technology + market" = "win-win".
Based on this foundation, the Fast Eaton JV has absorbed nutrients and has grown rapidly. The business started in less than a year, and monthly sales have increased five-fold. The person in charge of sales made an image metaphor to the author: At present, there are 6 heavy trucks per line in the country. One of them matches the Fast Eaton clutch.
The resounding international brands, deep science and technology reserves, absolute sense of the Chinese market ... These are the strong foundation of the Fast Eaton clutch.
"International Quality, Pratt & Whitney" - This is a win-win concept that the joint venture company has been deeply involved in the entire operation process since its establishment. Compared with the competing products, Fast Eaton Clutch has guaranteed the international quality, the price is more close to the people, and achieved a perfect balance of quality and price. The ultra-high price/performance ratio has truly benefited the market and service to the users.
Confidence 2: Complementary advantages cast golden brand
Fast Eaton Clutch
After a strong alliance, the joint venture company will have strong research capabilities of "one hospital, three centers," namely Fast National Drive Research Institute, Eaton USA headquarters R&D center, Eaton Shanghai R&D center, and joint venture R&D center. The sustainable development of technology provides strong support. At the same time, Eaton's mature clutch products provide joint ventures with sufficient product reserves, which will provide escort for the upgrading of commercial vehicles.
With the development of the times, "personality customization" has become more and more important. Compared with competitors, Faster Eaton's push-pull and pull-type clutches tailored specifically for the Chinese market are more targeted, perform better, last longer, and require less maintenance, reducing vehicle life. The use of the cost of the cycle, but also gives the user an extraordinary experience.
Unlike the domestic mainstream form of cooperation that is controlled by foreign parties after joint ventures, the Fast Eaton JV is controlled by China's local company, Fast. Based on Fast's in-depth understanding of the Chinese market, in the face of market adjustment, the joint venture's sales strategy is more diverse and flexible, and can better adapt to the needs of the Chinese market.
The joint venture company has a complete industrial base integrating R&D, testing, production and sales. At present, the Xi'an plant has formed a production capacity of 300,000 sets of clutches. Relying on the international advanced management concept, the joint venture company has established a perfect after-sales service support system for clutches with the help of Fast's perfect after-sales service system, fully providing service support capabilities and spare parts supply capabilities, and providing users with a continuous and moving experience.
With a deep technical reserve and support, Faster Eaton clutch has received a lot of praise once it is launched, and sales have increased dramatically. According to relevant person in charge, the next step joint venture will gradually introduce more new clutch products suitable for the future Chinese market based on the characteristics of the Chinese market and the actual needs.
Confidence three: gold cup silver cup as user word of mouth
Gold Cup silver cup is not as good as user word of mouth, after market inspection, Fast Eaton clutch with reliable performance, high cost performance, has become the user's mind of the "Hong Shan." In the interview, the author learned that since the Fastest Eaton JV was officially sold in May 2015, it has so far sold more than 80,000 sets of clutches. According to statistics, as of the end of the first quarter of 2016, the zero-km PPM value was only 24%. , and the failure rate is very low, after-sales performance is good. Up to now, the number of customers that the joint venture company is supporting and promoting cooperation has reached more than 50, covering all domestic mainstream trucks, construction machinery vehicles, passenger cars, mining vehicles, new energy and other manufacturers, and the sales volume of products has doubled in 2015. In 2016, it is necessary to achieve triple growth, and the market share of kingpin products should reach over 20%. The rapid development momentum makes people feel the vitality of this young company, and it is setting off a “cyclone†in the industry.
Fast Eaton has established a firm foothold in technology, quality, sales, and service, and has taken solid steps toward the Chinese clutch market. This young "hybrid" is still growing. Her future is boundless. I believe in the future development of innovation, the Fast Eaton JV will use facts to write her own legendary stories.
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