In the second half of 2009, the domestic auto market achieved good results under the influence of multiple factors. According to the latest data from the China Association of Automobile Manufacturers, in September commercial vehicles produced and sold 336,600 vehicles and 316,700 vehicles, an increase of 18.62% and 13.03% compared with the previous period, a year-on-year increase of 63.03% and 61.67%. From January to September this year, commercial vehicles produced and sold 2,456,800 vehicles and 2,421,200 units, an increase of 17.35% and 15.59% year-on-year, and overall continued to improve.
Among the top 100 tour series organized by the National Top 100 Autonomous County and City Motor Show (hereinafter referred to as the “Top 100 Touring Exhibitionâ€), the Central City Auto Tour Exhibition (hereinafter referred to as the Central Tour Exhibition), and the Western Famous City Auto Tour (hereinafter referred to as the Western Tour), the three exhibitions Since the end of September in autumn, it has successfully achieved sales of more than 500 million yuan. Among them, commercial vehicles in the second and third-tier auto markets are also across the board.
The role of national policies is obvious
The overall recovery of the commercial vehicle market is inseparable from the improvement of our overall economic situation. At the same time, the national encouragement policies such as “carrying out of the countryside†and “replacement of old for new ones†have played a stronger role in boosting, making the commercial vehicle market, which was once in a low position, increase its rebound rate, and sales of the commercial vehicle market have increased. Steady growth has been achieved.
In the process of launching the Top 100 Touring Exhibition Series, many exhibitors such as JMC, Brilliance Automotive, Kairui, and Gonow Automotive used the exhibition platform to bring the car-to-country activities to the exhibition site, allowing the policy to reach a zero distance with consumers. contact. After consumers understood the national policies, they placed their orders and commercial vehicle exhibitors achieved a significant breakthrough in sales. According to exhibitors and distributors, although the state has introduced a series of good policies and has made great propaganda, consumers will not rashly learn if they do not understand the policy and understand the policy. The top 100 tour series activities provided consumers with the opportunity to experience first-hand the implementation of national policies, which in turn made policies play a role in stimulating consumption and stimulating demand.
Top 100 tour series activities contributed
The commercial vehicle fleet is full of red, and the secondary and tertiary automobile market has played a big role because the secondary and tertiary automobile market is the main position of commercial vehicles. The top 100 tour series activities are based on excellent marketing platforms in the second and third-tier auto markets. Therefore, the excellent performance of commercial vehicles is closely related to the top 100 series of exhibition activities.
In this week's 100 series of exhibition activities, all commercial vehicle exhibitors took full advantage of the exhibition and brought various targeted activities to the exhibition. Jiangling Motors opened a special venue at each of the top 100 tour exhibitions. Through interactive events, theatrical performances, and award-winning questions and answers, the company displayed its products to the audience and won a large number of customers and prospective customers. In the process of launching the Top 100 Touring Events, Brilliance Automotive issued free environmental shopping bags, hardcover booths, and all departmental exhibitions. It has won the audience's favor with close attention to consumers' environmental behaviors, good corporate image and huge product lineup. A lot of orders and interested customers have been harvested. Kairui minicars brought the “Kairu mini-car mini-car boutique†car to the countryside to the exhibition. The cartoon dolls took part in the show, the car went to the countryside, and benefited the people, allowing it to gain a lot at the exhibition. It was not only an effective promotion. The brand also greatly promoted the sales of vehicles. In the exhibition process of the Top 100 Touring Show, each Goo car was affixed with the logo “This car enjoys the subsidy for the car to the countrysideâ€, which attracted many visitors and promoted the transaction on the spot.
In addition, the top 100 tour series activities also launched the “free car coupons†issuance activities for cars. There are two types of consumer vouchers: 500 yuan and 1,000 yuan. They are issued in the Central Tour, the Western Tour, and the Top 100 Tour. The coupons are combined. Exhibitors participated in the event and realized their benefits. In particular, consumers who buy commercial vehicles are more than grateful for consumer vouchers. Most consumers of commercial vehicles are customers who continue to make money by buying cars. Their cost awareness is very strong. In their words, how much can they save? It is equivalent to how much you earn.
The potential of the secondary and tertiary automobile market is released
The second- and third-tier automobile market was once not valued. However, under the situation that the primary market was unable to expand its share of the market, many companies increased their investment in the secondary and tertiary automobile markets, gradually shifting their focus from the primary market to the secondary market. market. For commercial vehicle companies, the secondary and tertiary markets have always been their main positions, so for them, the secondary and tertiary markets are even more important. It was confirmed from the series of activities of the Top 100 Tour Show that the secondary and tertiary markets should indeed be the focus of commercial vehicles.
In order to help commercial vehicles explore the market in the secondary and tertiary automobile market and expand sales, the Organizing Committee will submerge the advertisements in the county, township, and even the villages, factories, and streets, and promote them in depth. After the subsidence, the secondary and tertiary automobile markets broke out with powerful energy. The brand promotion of commercial vehicles in the series of Top 100 Touring Exhibitions has been greatly realized, and sales have increased substantially. Feedback from some exhibitors: Our customers are often in rural areas, not cities, even cities, but also in the suburbs, because they often have their own small business, or their own small-scale business. These people are our customer base and we need to dig them out. The series of activities of the Top 100 Tournament did exactly this by means of publicity and sinking, which inspired the outbreak of the potential of the secondary and tertiary automobile market and helped commercial vehicles achieve a good sales.
The current commercial vehicle market, under the multiple roles of national policies, the top 100 tour series activities, and the potential release of the second and third-tier automobile markets, has shown a good development trend. Sales have risen, the market has stabilized, and commercial vehicles are at the second and third level. The auto market is full of red lines.
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