Analysis of Development of E-commerce Difficulties in Auto Parts Market

As more and more traditional industries continue to engage in e-commerce, the e-commerce industry in the auto parts industry has a rapid development momentum. A large number of e-commerce platform websites such as China Auto Parts Network have sprung up from scratch, and there are many. The benefits of the use of e-commerce in the auto parts industry are highlighted in two aspects: first, to improve the level of service to customers, and second, to reduce the operating costs of the company. In today's booming information industry, whether the auto parts market as a traditional industry can achieve informatization and whether it can gain benefits in e-commerce has many difficulties.

With its unique advantages, the Internet is gradually gaining attention from traditional industries. Various industries have launched e-commerce solutions that meet their own characteristics. The auto parts industry is no exception. Many auto parts manufacturers are testing water e-commerce, but The auto parts industry has its own characteristics and can be applied to the auto parts industry. The e-commerce related products are very few, and many are not perfect. Therefore, many companies are confused and can not find companies in the information revolution in the starting point and uneasy, worried about competitors Use e-commerce and get ahead of yourself and leave yourself behind.

The development of e-commerce in China's auto parts industry started relatively late. Although most companies have connected to the Internet at present, most of them are still mainly in the initial stage of the company's profile and product samples. Some companies’ home pages have online sales content. There is no set of solutions that can be implemented. This is due to the nature of auto parts products. Second, it is due to the status quo in China's auto industry. According to the status quo of China's development, for consumers, the automobile is still a high-end commodity, and the auto parts are still relatively unfamiliar. There are still many concerns and uncertainties in buying auto parts online. In addition, due to the fact that the domestic personal credit system is not perfect, at the same time, many autonegative diseases (such as counterfeit goods and three non-products) in the auto parts industry cannot be fundamentally resolved due to changes in marketing methods.

The auto parts industry needs a series of plans to develop e-commerce. First, the manufacturer uses good e-commerce solutions to all aspects of procurement, production, and sales, and uses information management to save production costs. It must be a good e-commerce solution for the auto parts industry. It has the following contents: 1. Collecting and analyzing user's needs and suggestions. 2. Automatically completing the procurement forecast. 3. Real-time information exchange between retailers and suppliers. 4. Market information feedback and logistics are heavier. , full information monitoring; Second, dealers need to use the network to establish a multi-channel industry information circle, through e-commerce platform to display sales. Network information is complex and multi-faceted, and e-commerce platforms are also numerous and diverse. They are uneven. How to find suitable use according to different platform positioning needs gradual analysis. Finally, due to the rapid dissemination of network information, good after-sales service and Word of mouth is very important, focusing on product network brand building.

E-commerce is a kind of low-cost marketing, which enables SMEs to have a chance to compete on the same platform, develop E-commerce, and develop network marketing. This will be a new opportunity for the development of China’s plump auto parts industry. .