With the gradual popularization of hybrid and alternative fuels, the environmental protection movement has been fully carried out in the automotive and industrial fields, and naturally it has become an issue that cannot be ignored by all tire manufacturers. Cooper Tires was awarded the title of "Energy Star" by the US Department of Energy to honor its long-term commitment to the exploration and research of green technology. Cooper tires also became the first tire company in history to obtain this certification. So what exactly is the green corporate culture of Cooper Tire? How can a tire company fulfill its green commitment to consumers and society? Cooper Tire as an "Energy Star" gives three Green answer.
Green and Environmental Cooper Plant
Tire manufacturers provide consumers with environmental protection tires is the trend, but Cooper's environmental protection concept is beyond the narrow concept of the product. Cooper Tire is committed to fully introducing environmental protection measures at the production stage. For example, Cooper puts forward the concept of “cost innovation†first in the industry, uses the “green factory†to produce more environmentally friendly products, and provides a more energy-efficient production environment and process. In Cooper tires, the energy consumption of each tire production line in 2008 was saved by 30%, and the production quality was also improved. The efficiency of Cooper's Shandong production line has increased by 40%, and the scrap rate has dropped below 3%. In addition, in order to keep pace with international environmental protection, Cooper started using Low PCA Oil in its domestic factories.
The environmental protection production process is an important part of Cooper's tire green culture
Many years ago, Cooper started to invest in "green" tire projects and insisted on finding ways to save capital and increase efficiency. The “Energy Star†certification is the result of the joint efforts of each energy conservation team at the Cooper plant and is an affirmation of Cooper's commitment to research and development of energy-saving and environmentally-friendly tires. These "green" projects, headed by Frank Schrum, manager of NATO Energy, and Tim Grilliott, director of lean engineering, can save Finelli, Texarkana, and Tupelo a few hundred thousand dollars each year.
Green and Environmental "Cooper Technology"
The green culture of tire companies will naturally be the core environmental tire technology. Cooper Tire's products add more silicon to the tire formulation, helping the vehicle to reduce rolling resistance and fuel consumption while driving, and achieve better fuel economy than ordinary tires. The green tire formulations, such as increasing the content of white carbon, also increase the wear resistance of the solid platinum tires, so as to achieve a longer tire life, highlighting the overall environmental protection effect from another aspect.
Green and Environmental "Cooper Platinum Concept"
Alex Koi, general manager of Cooper Tire China, said, “The green culture of Cooper tires is not only to provide the market with green and environmentally-friendly tire products and new technology certifications, but we also put a lot of energy on retail terminals. Promote proper and environmentally friendly tire use knowledge."
Cooper has held the "Tire Safety Week" for the third consecutive year this year. In Cooper's dealerships, consumers can enjoy free check-in service. The technicians and staff of the Cooper store will check the appearance of the tires, tire pressure and other items for the owners and record them on the record, so that the owners can fully understand their own tire use, and also carry out free tire replacement (previously for the rear tires )activity. “We have more than 500 stores across the country. Each store can do a 10-car tire change every day. Each tire change can extend the service life of the tire by about 15%. We can do simple math problems every year. We can save the number of tires for national drivers by Cooper. Although this may reduce our sales revenue in the short term, it is our long-term goal to use these activities to promote the use of correct and environmentally-friendly tires using knowledge and concepts and gain consumer recognition. It is also an important embodiment of Cooper’s green culture.†Alex Koi said with pride.
It is Cooper's "Green Attitude" to Responsible for Environmental Protection of Tyres
Cooper China, while continuing to research and develop high-quality products and providing comprehensive after-sales services, has also been actively involved in environmental protection and public welfare activities. It has also organized a series of environmental promotion activities ranging from the creation of the first environmental record to the introduction of fat rabbit porridge porridge bags. Cooper caters to young people's caricatures and music needs by organizing various interactive experiences to allow them to accept the green concept promoted by Cooper tires in a pleasant manner.
Environmental protection is a long-term and arduous process. As a tire company, Cooper is stepping forward step by step to the goal set by itself, implementing a green corporate culture full of personality, and together with the whole industry and society, making its own for a greener future. Work hard.
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