On August 8, 2013, ExxonMobil ’s commercial vehicle lubricant brand, the Mobil BlackheadTM 88 Anniversary Celebration Series, was held in more than 30 cities nationwide. Among them, the “2013 Mobil Black Drake Truck Driver Safety Day†held in Beijing and the 2013 “Meiheil Black Overlord National Seminar†received special attention from users, media and related professionals. For over 88 years, the Mobil Blackmaster brand has helped tens of millions of diesel engine equipment achieve long-lasting equipment life with superior product quality.
At the site of the Mobil Blackhead National Truck Roadshow in Beijing and the “2013 Mobil Dark-Dragon Truck Driver Safety Care Dayâ€, hundreds of truck drivers and car owners celebrated the 88th anniversary of the birth of the Mobil Black Diva and were delighted to receive a special custom Mobil Blackhead Truck Driver Safety Kit. Mr. Lin Wensheng, Marketing Manager of ExxonMobil Commercial Vehicle Lubricants, Asia Pacific, stated: “As the world’s leading lubricant brand, Mobil Blackhead is not only committed to developing cutting-edge engine protection technology, but also to the safety and health of every truck driver and vehicle owner. , and wholeheartedly support the achievement of all users."
Mobil Black Overlord's 88th Anniversary Celebration Series
As part of the celebration, the Mobil Black Overlord National Symposium for numerous professionals in the fields of logistics, passenger transport, and non-road equipment was also held in Beijing in the same period. More than one hundred team representatives and dealers from the fields of passenger transportation, logistics, mining and other fields attended the seminar. They reviewed the brilliance history of the Mobil Blackhead 88 and looked forward to the strategic direction for future cooperation. At the seminar, ExxonMobil invited industry experts Professor Qiu Ji from the Institute of Engine Energy Saving and Emission Reduction at Peking University of Technology to introduce the latest developments and trends in engine technology at home and abroad. At the same time, representatives from mining, passenger transport, logistics and other industries They also shared their best practice examples and experience insights.
“For over 88 years, Mobil Blackhead has always protected the engine with its superior quality to extend the life of the engine.†Mr. Kang Ruibo, global brand manager of Meifu Black Overlord said, “As the leader of commercial vehicle lubrication technology, Mobil Blackhead will continue to be China’s The majority of owners have brought a comprehensive range of products, and at the same time, they have continued to optimize their product mix to meet the growing demand of China's commercial vehicle manufacturers."
The Mobil Black Overlord was formally put on the market in 1925, and the cutting-edge technology embodied in it dates back to 1913. Over the years, ExxonMobil's technical experts have worked closely with the world's leading heavy-duty diesel engine manufacturers to jointly solve problems including the joint development of products, formula technology, and the creation of next-generation parameter specifications and test methods. Issues. This also ensures that Mobil Blackhead can provide customers with consistent product quality and performance, providing vehicles with lasting engine power.
Today, Mobil Blackhead Diesel Engine Lubricants has established a benchmark for excellent lubrication in the commercial vehicle market and has become one of the most widely used heavy-duty diesel engine lubricants in the world, including the Chinese market. Every day, in every corner of the world, Mobil Blackhead Series lubricants help fleets, owners and drivers, builders and mining companies to extend the life of their trucks and other diesel-powered equipment.
Since entering the Chinese market in 1983, ExxonMobil has been committed to long-term commitment to the Chinese market. In September 2012, ExxonMobil upgraded its Mobil Black Vane, its best-selling diesel engine, to APICH-4, which won the praise of Chinese commercial vehicle manufacturers. With 88 years of professional experience in the field of heavy-duty diesel engine lubrication, Mobil Blackhead will continue to help vehicles maintain superior performance and improve fuel economy, so that the majority of commercial vehicle owners, drivers and teams achieve high-yield, high-return targets.
About Exxon Mobil
For more than 120 years, customers have been relying on ExxonMobil lubricants. ExxonMobil sells its products in nearly 200 countries and regions around the world. Its products are known for their efficiency, innovation and professionalism. As an industry leader in synthetic lubricants, ExxonMobil offers a full range of lubricants for the automotive, commercial and industrial sectors. ExxonMobil recognizes that business success and social responsibility are inextricably linked. Therefore, local communities are closely supported in the area where the business is located, and the highest ethical standards and local laws and regulations are ensured, respecting the local and local culture. For convenience, the term "ExxonMobil" is used to refer to ExxonMobil or any of its affiliates.
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