The rapid development of the Chinese automotive industry has developed a huge treasure for automotive lubricants . For every 1 million cars sold, the demand for lubricants will increase by about 91,000 tons. According to the current economic trend, it is expected that by 2020, China will replace the United States as the world's largest consumer of lubricants. Not only that, lubricating oil products have the dual characteristics of industrial products and consumer goods. The rise and fall of this particular industry is echoing with the rise and fall of various industries, and it is a vane for insight into the development of the dialysis economy.
The lube market has always been a fierce game. Some people in the industry once pointed out that "scattered, chaotic, and small" is the current status of the domestic lubricants market. There are nearly 2,000 lube oil companies with different strengths across the country. According to statistics, domestic lubricants The scale of the market has reached 100 billion yuan, of which high-end lubricants account for only 20% of sales, but profits accounted for about 80%.
Faced with such a vast market, some domestic enterprises have sought to communicate and cooperate with large foreign companies because of their own limited resources and backward production technology, in an attempt to gain more competitive advantages in the domestic and foreign markets.
Cross-industry cooperation to build a brand new road to cooperation
Dongfeng Castrol Oil Products Co., Ltd., which is the essence of corporate culture with "passion, caring, cooperation, and win-win", was established in February 2005. It is composed of two industries, Dongfeng Motor Company and British BP Global Investment Co., Ltd. The company was jointly funded and established. Relying on famous brands, using mature technologies and products with excellent production quality, we provide customers with professional lubricant solutions and value-added services, becoming a trusted long-term partner of domestic auto manufacturers; introducing HSE management concepts, reflecting love and details from the details. Respect, let the staff enhance their own value along with the development of the company - this is the Dongfeng Castrol corporate culture and entrepreneurial spirit, is also a valuable crystallization of the two sides will be their respective corporate culture.
As the Dongfeng Castrol, which combines the well-known trademark of the domestic automobile industry “Dongfeng†and the world-famous lubricant brand “Castrol†across the industry, Dongfeng Castrol not only integrates the advantageous resources of the two, but also through years of arduous exploration and unremitting struggle. It has rapidly developed into an influential professional lubricant company in the domestic vehicle industry, and has become a model of joint venture between domestic auto OEMs and international lubricants companies.
Revitalize the national brand to advance to the internationalization
As Dongfeng Lubricant, which is a national brand rejuvenation, it has actively maintained exchanges and cooperation with outstanding domestic and international companies since its inception. Today, there are more and more international companies that maintain close cooperation and exchanges with Dongfeng Lubricants. The pace of lubricants is more confident and steady. There are more examples and comments on the international development of the company.
Since the beginning of 2000, Dongfeng Lubricants has maintained close exchanges and cooperation with the world's largest petrochemical giant ExxonMobil Oil Company. It has created a precedent for the international exchange and cooperation between Chinese domestic lubricants companies and became the company of Exxon Mobil Oil. The only partner in Asia. In 2011, Dongfeng Lubricant became a strategic partner with the world’s top 500 Korean GS Group. Both companies jointly established Dongfeng GS Lubricant Co-brand. From Mobil Dongfeng to Dongfeng GS lubricants, Dongfeng Lubricants has witnessed a forward thinking and internationalization strategy in resource sharing, technology sharing, and industrial communion. In the future, Dongfeng Lubricants will set up offices in the Middle East, Southeast Asia, Russia, South Korea, and North America, and more actively invest in the competition in the international market.
With the opening up and development of the Chinese economy, more and more foreign capital has entered China, and Chinese companies are actively seeking overseas development and expansion. In this era, the market competition and pressure faced by the lubricating oil companies are also more complicated. Whether a company has an international vision, whether it changes its thinking and advances with the times, it will become the company itself how to maintain in the numerous competitions. The important factors of the dominant position. In China's lubricants industry, if companies can actively promote exchanges and cooperation with international companies, this will provide a huge space for his development potential. With the prevalence of this new trend of Sino-foreign cooperation, China's oil market will also usher in a brand new situation.
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