In the face of the adverse effects of the financial crisis, Shaanxi Automobile Group Co., Ltd. vigorously built a global marketing network for heavy trucks to develop different personalized truck products for tropical and cold regions to meet the different needs of customers. In the first half of the year, the export of heavy trucks rose against the trend and achieved remarkable results.
This is the largest heavy truck production workshop in Shaanxi Automobile Group in Asia. Next to me is a DeLong F2000 heavy truck. With this model, the Shaanqi Group achieved exports of US$231 million during the first half of this year, an increase of 120% year-on-year.
The DeLong F2000 is a heavy-duty truck with advanced international standards and is a key product of the Group. However, when exporting to different countries and regions, Shaanxi Automobile Group should also allow such a high-quality product to be transformed to adapt to different regions.
Zhao Wenbo, director of Shaanxi Automobile Group’s Commercial Vehicle Research Institute, said: This is an air filter that we have developed specifically for exporting to desert countries (trucks). It is more than 20% more efficient than ordinary air filters. With his vehicle in the desert can be unimpeded.
In the first half of the global financial crisis, Shaanxi Automobile Group also encountered unprecedented difficulties. The sales in the domestic market shrank, and foreign exports dropped sharply. Shaanxi Automobile Group has actively used the policy of discounting financial loans from the central government and the provincial government. On the one hand, it reserves raw materials at low prices and actively explores emerging international markets such as Africa, South America, the Middle East, and Russia.
Wang Gang, general manager of Shaanxi Auto Group Import & Export Corporation, said: We have established our own sales and service network in more than 20 countries around the world, aiming at the needs of different customers, such as Russia, we have developed cold area products, and in the Middle East we have developed The regional version of the product, in South America, we have developed a plateau version of the product to meet the different needs of customers.
The occupation of the international heavy truck market with high-tech products is the core strategy of Shaanxi Automobile Group. In the first half of the year, Shaanxi Automobile Group took the lead in launching the National 4 emission standard heavy truck in the national market; the Group also established a new energy truck R&D team to actively develop a new generation of heavy trucks and electric vehicles powered by natural gas, liquefied gas, and dimethyl ether. Trucks, these new cars have new features such as high efficiency, low energy consumption, low pollution, low emissions, and even zero emissions.
Yuan Hongming, general manager of Shaanxi Automobile Group, told reporters: With the development of new energy vehicles, we believe that our products are very competitive in the domestic market or in foreign markets. I would like to work through the efforts of our vast technical staff. Can walk in the forefront of new energy vehicles.
Report to the motherland: Customs statistics show that from January to June, Shaanxi Automobile Group exported a total of 6,741 heavy trucks, which earned 231 million U.S. dollars worth of foreign exchange, which was the first of two national heavy truck industry export volumes and foreign exchange earnings.
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