Briefly stated that China has become the last cake in the global printing equipment market

In 2011, we saw an even more desolate Chicago printing expo; we saw an unpopular Japan International Printing Exhibition; and the European market, which was deeply immersed by the sovereign debt crisis. Under the ravages of various factors such as market saturation and economic crisis, we deeply felt that the European and American printing market gradually showed a downward trend. However, the West is not bright, Dongfangliang, this year's hot PRINT CHINA 2011 after CHINA PRINT 2009 once again created a miracle in the printing industry, and then obviously, China has become the last cake in the global printing equipment market.

China is already a manufacturing factory in the world. The development of the printing industry is also the same. Some economic experts believe that China should maintain the advantages of manufacturing factories in the world and the development of the printing industry should also present this state!

At the opening ceremony of the third and fourth phases of the Heidelberg Qingpu Plant, which was recently held, the author learned that the total area of ​​assembly workshops at Heidelberg's Qingpu plant in Shanghai has reached 44,000 square meters. It is in the difficult time of the global printing market that when the future development is not clear, the international printing giant represented by Heidelberg has increased its investment and distribution in the Chinese market. In this activity, the author learned that Heidelberg has continuously expanded its production lines to four standard models with open format and open format.

We can clearly see Heidelberg's expansion path in China. With folding machines as the starting point, we started production and assembly. Then we assembled a 520mm press and assembled a 720mm press. “Heidelberg has been able to mass-produce these devices in the country, which can significantly reduce manufacturing costs and increase market competitiveness.” Han Xiaoliang, an expert in printing machinery in China, told the author, “At present, the production of large format printing presses has begun to start. The third phase of Heidelberg may increase the total volume of existing products while increasing the production and sales volume of large-scale production, and continue to maintain its advantages in China."

The completion of the third and fourth phases of Heidelberg's Qingpu plant undoubtedly blew the clarion call in the Chinese market. After the financial crisis, Heidelberg’s unsatisfactory sales situation once required the support of the German government. Just last year China had become its largest single market, contributing nearly RMB 4 billion in sales to Heidelberg. With the impact of digital printing technology on offset printing becoming more and more obvious, and the global printing market's downturn, China's printing market has gradually become a battleground for global equipment giants. We also saw the arrival of PRINT CHIAN 2011 at the end of April. The more Chinese ethnic enterprises emerge in different segments, participating in the crowded Chinese printing market.

The completion of the new plant in Heidelberg has strengthened the assembly and production of large-format equipment in the Chinese market. This is also in competition with Roland, KBA and Komori. At the same time, the completion of the third phase of Heidelberg has a great impact on the domestic equipment manufacturing industry. Domestic companies must quickly industrialize large-format equipment. “We all know that large-format equipment refers to more off-set offset presses. This type of equipment has different levels of application. It is impossible for foreign equipment to dominate the world. Coexistence of multiple types of equipment will be a common form of the printing market because of domestic equipment. The price advantage and service advantage will exist for a long time, and their technical level is still rising.” Han Xiaoliang told the author.

At the same time, there are many domestic industry insiders believe that even as the world's fastest growing market, the Chinese printing market is also facing the possibility of saturation, and the recent business crisis in SMEs in Wenzhou seems to exacerbate this concern.

Mr. Han Xiaoliang believes that such worry is still too early. “Saturation of domestic printing equipment is still a matter of several decades. First, small offset presses and monochrome printing presses still exist in large quantities in the printing market. The workload of upgrading is still large; second, fully automated equipment is still in the market. Products; Third, foreign high-end printing presses must import US$600-700 million each year, which proves that the demand for high-end equipment is still growing.” Han Xiaoliang also stated that “as the backbone equipment of long-run printing, the offset press is still a newspaper, The main equipment for textbook printing will be present for a long period of time. Western developed countries still use this type of printing equipment extensively. In 2003, I went to the United Kingdom for inspection. Their small printing plants still use second-hand printing equipment in 1974."

Therefore, we have reason to believe that the Chinese printing market will continue to enjoy an enviable and steady growth. With the new wave of the world's printing industry moving eastward, international giants such as Heidelberg and others have increased investment in the Chinese market and have been young. After many years of experience and hard work, the immature ethnic enterprises now have the strength to meet new challenges. When we are about to turn chapter in 2011, we have already started a flocking Chinese printing market.