Adhering to the core business philosophy of "customer first", the company aims to let more Chinese consumers experience the quality products and convenient services of Jaguar Land Rover. Recently, Jaguar Land Rover announced the official launch of the "Approved" certified used car business in the Chinese market. Through perfect vehicle certification standards, consumers can avoid the worries of buying used cars and enjoy the high-end driving experience brought by Jaguar Land Rover.
With the steady development of Jaguar Land Rover in the global market and the growing number of vehicles, consumers are increasingly demanding Jaguar Land Rover used cars. On January 1, 2016, Jaguar Land Rover “Approved†certified used car business was officially launched on a global scale. The first batch of 7 authorized dealers in the Chinese market participated in the trial operation of the business. At present, this number has increased to 12 and will be in the future. More Jaguar Land Rover authorized dealers have launched the “Approved†certified used car business. It is worth mentioning that before the official launch, Jaguar Land Rover “Approved†certified used car business has conducted competitive research in 22 countries, and conducted in-depth customer research in 5 countries.
In China, Jaguar Land Rover certified used car business will also follow global standards. Each Jaguar Land Rover certified used car is less than 5 years old and has a mileage of no more than 100,000 km. Jaguar Land Rover will conduct 165 multi-point inspections of each of the used vehicles at the same level in the market, including strict Road inspection, the professional technicians to evaluate the suspension, shock absorption and braking system, engine performance, gearbox and other nine items to ensure the best performance of the vehicle. In addition, Jaguar Land Rover will also carry out a high standard of comprehensive refurbishment of vehicles.
All senior technicians of the “Approved†certified used car business have passed the Jaguar Land Rover Global Training Certification, ensuring that the vehicles are in good condition before the sales show through the most advanced technology, testing equipment and original accessories. At the same time, every Jaguar Land Rover certified used car purchased by the customer will enjoy the original quality guarantee for two years and the emergency road rescue service 24 hours a day, 365 days a year. Car manufacturer style.
Mark Bishop, President of United Market Sales and Service Agency, said: "Approved' certification of the used car business is the implementation of Jaguar Land Rover's core concept of 'customer first'. Through strict control of the certification mechanism, and continuous improvement The workflow, we will provide consumers with more secure second-hand car services, and continue to deepen the long-term commitment to the Chinese market."
As a representative of British luxury car manufacturers, Jaguar Land Rover has always insisted on placing the interests of its customers first since its entry into China. The official launch of the “Approved†certified used car business in the Chinese market also highlights Jaguar Land Rover’s deep penetration into the Chinese market. Confidence and determination. As more and more excellent models enter the Chinese market, coupled with the improvement and upgrading of dealer network and dealer services, Jaguar Land Rover will further consolidate the foundation of long-term sustainable development in the Chinese market, bringing the most to Chinese consumers. Distinguished experience.
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