How to carry out network promotion in the machinery industry?

China's machinery industry hit a record high in 2003 and continues to continue to rise today. With the development of China's industry, the momentum of continued growth in the machinery industry will not change. Faced with this situation, how will the machinery production and sales enterprises grasp? If you take the lead, you will get the top spot in such a huge market, and you will get rich profits. What reforms will you experience in order to meet the market? First of all, it is worthwhile to affirm that the company must advance with advanced concepts, and the soul of the company must follow suit. The changing market, the courage to innovate new technologies to improve the core competitiveness, but also to accept the market's new sales environment and marketing concepts.

In the 21st century, business is undoubtedly an era of network and information explosion. Understanding and mastering such a new theory can certainly give enterprises tremendous help. Nowadays, the financial crisis has caused a global economic downturn. In order to save costs, enterprises cannot take away. On the Internet sales in this direction, but from the perspective of the crisis, they must not allow them to feel the value of the return, according to iResearch consulting information, put in the third-party B2B network promotion platform for network marketing costs from 2003 The 0.5% increase to around 8% in 2008, this figure will be expected to reach 11.5% in 2012, the trend is already obvious, companies can no longer rely solely on exhibitions, leaflets, etc. to sell products, the company is fully available on the Internet Information, sales of products, your company ready?

First, marketing by publishing their own products on portal websites in the machinery industry.

Of course, as an online marketing company is required to have its own website, the product must be selected in the correct category when publishing in the portal site of this industry. The introduction of the product should be concise, the parameters must be correct, the contact method must be complete, the key is The pictures and pictures should be professional and clear. It is best to leave the model of the product. Of course, it is also possible to advertise on high-traffic websites in the industry, so as to increase product exposure and advertising, or to register rental shops in some commercial online markets, such as Baidu, etc. , These are the more mainstream network marketing network media. These only require a little investment, and at the same time will get inexhaustible orders!

Second, customers are favored through search engines.

No matter what the industry is, the source from the customer has always been the root of the sales industry. The machinery production and sales industry is still the same. In the tradition, customers need products, which must be obtained from the print advertisements and word-of-mouth publicity. Selectivity is relatively narrow, the information age is not only satisfied, the need for customers to buy, but also provides the seller with a platform to show their own, today's network is based on search engines, what needs, you can Baidu, companies simply grasp the customer's search Habits, you can fight for the initiative to be contacted by customers, the current domestic search engines are more popular Baidu, Google, MSN, Yahoo, select the customer groups are familiar with the search engine will bring their own customers, the current major search The engine has its own promotion service model. At the same time, it is also possible to improve the position of the search engine's search results by optimizing your own website so that customers can find you more easily. As an example, you can achieve the desired effect under the search engine rules through reasonable and regular means. The word “air compressor” is ranked higher in Baidu’s Google rankings. This mechanical analogy to the machinery industry hopes to give some relevant ideas to the industry.

Third, through online word-of-mouth publicity, you are ahead of other competitors.

The reputation of traditional enterprises is very important. A company in the network also has its own word of mouth. The network is an open source of information. It creates a superior network environment for its own business to allow customers to discover where you stand. , allowing customers to feel good about your business from the side. A company cannot achieve 100% customer satisfaction, but it must deal with some of the negative information that is openly published on the network to help customers solve problems, thus essentially removing negative information. Word of mouth is more than just through the absence of negative information. For example, 28 websites, a purely commercial operation of a website, his price-earnings ratio is more than 1 million, a method is a combination of online media and television media, which Is a kind of word-of-mouth, its cost is higher, there is a lot of advertising in the relevant industries and the industry, unlike the first one, he needs a certain amount of investment, because the mechanical industry has a higher return, this The approach also applies to high input, high return business philosophy. The effect of reaching is to make users who need to search on the Internet know your company. Of course, this and the company's fundamental reputation is still a certain difference. When the company itself has a relatively high reputation, plus the word of mouth on the network, this must be Is the perfect combination, but it is more difficult and successful will inevitably be the leader in the industry!

The above three kinds of online marketing are only the tip of the iceberg in the network. The innovation of enterprises determines the future of the company. The air compressor is only a kind of machinery industry. The enlightenment from it is very large. The machinery industry is a kind of industry As long as you can grasp the pulse of the market, your company will certainly find its own piece of green island and treasure in endless seas of business!