Recently, under the common concern and support of Dongfeng Cummins Inc. and various Dongfeng Cummins service stations nationwide, the Dongfeng Cummins National Service Skills Competition has been successfully completed with the purpose of building an “expert service, smooth world†service brand and improving customer satisfaction. .
This time, Dongfeng Cummins launched a full-scale contest for national service skills in 2012. The competition is divided into five competition areas: Beijing, Zhengzhou, Chengdu, Yangzhou and Liyang. Hundreds of service providers selected nearly 300 players to compete in the five major stadiums. Make a difference and learn skills. Dong Ning Cummins executive deputy general manager Wang Ning, marketing company general manager Bai Yuan, director of marketing management Jiang Guangxun, director of application services Zhou Niandong, Huazhong district director Jia Lei, etc. went to the five major stadiums to watch the game while cheering for the players.
In the course of the competition, the company’s deputy general manager Wang Ning came to Beijing to exchange information with contestants. He pointed out: “This year’s macro situation is very unfavorable for the development of the automotive industry. The overall situation is rather grim, but in the past few years In the past, we encountered even more severe conditions. Dongfeng Cummins has withstood the test. Especially in 2010 and 2011, it achieved a big leap in both sales volume and market share. We hope service providers believe that Dongfeng Cummins will continue to work closely together. When the market situation is not good, the service is more significant and Dongfeng Cummins will be a strong backer for service providers, and will continue to provide support for service providers, hoping that the players will work hard to improve their personal skills and do it before the arrival of "National IV." Good knowledge reserves, bridge between manufacturers and customers in the work, and guide users to develop good driving and maintenance habits."
At the same time, he also stressed that service is an important fulcrum for the Dongfeng Cummins Strategic Framework and I hope everyone will continue to explore and work hard. In order to explain the importance of services more profoundly, Wang proposed three principles of Dongfeng Cummins service: First, services mainly rely on service providers. We must do a good job of supporting roles. Dongfeng Cummins's services are not for profit, but It is necessary to help service providers to make profits; secondly, to coordinate services with Dongfeng Commercial Vehicles and Co., Ltd.; Thirdly, Dongfeng Cummins must strive to create a “regional core service center†to take a favorable position in the future competition.
With the continuous development of domestic diesel engine technology, the trend of homogenization of products has become increasingly apparent. The competition of enterprises has shifted from products to services, and buying cars is to buy services, which has become the consensus of consumers. To win the market, enterprises need to build an excellent service team, train service personnel with excellent service technology, fully mobilize the positive role of service personnel in promoting the development of the company, and improve the service quality from the core, truly embodying “expert services, smooth running "The world" service brand connotation, in order to continue to enhance the core competitiveness of Dongfeng Cummins, and promote the company's business growth.
This skill contest consists of four parts: written examination of service knowledge, online submission of CRM system, company policy defense, and actual engine operating skills. After fierce competition, in the end, Wang Enlong from Zhengzhou Fengkang Auto Parts Sales Co., Ltd., Chen Fang from Tianjin Diselt Machinery Equipment Co., Ltd., Peng Fei from Yunnan Mingkang Automobile Industry and Trade Co., Ltd., and Shanghai Chang Chang Aircraft Electric Equipment Co., Ltd. , Xinjiang Four Games Dongfeng Automobile Overhaul Plant Xia Xiaobin and other five players passed the game and won the championships in Zhengzhou, Beijing, Chengdu, Yangzhou and Puyang with excellent results.
In order to lay a solid foundation for the implementation of the forthcoming “National IV†emission regulations, the understanding and failure judgments of the “National IV†engine and its post-processing have become important issues faced by all players for some time to come. During the competition, the contestants were specially arranged for the "National IV" training, in addition to the CRM system, clutches, oil pumps and other key components and service policy training.
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