Yesterday morning, the 5th Mid-Autumn Festival Cultural Seminar of Zhongshan City was held in Juxiang Xiangyuan Health Food (Zhongshan) Co., Ltd. At the meeting, local experts talked about the inheritance and promotion of Mid-Autumn cultural connotation, the innovation of moon cakes, and how companies use moon cake as a carrier. Promote topics such as the development of Mid-Autumn culture.
Zhang Yanjie, deputy general manager of Juxiangxiang Health Food (Zhongshan) Co., Ltd. said that as a representative enterprise of Zhongshan Mooncake, Tsui Xiangyuan, in addition to producing delicious moon cakes, also gives more traditional culture on how to give mooncakes. In the next effort, companies must consciously cultivate literate consumers and let cultural consumers consume cultural products.
Yu Naigang, deputy director of the Folk Art Institute of the Literature and History Research Institute of the People's Government of Guangdong Province, believes that the cultural atmosphere of the Mid-Autumn Festival is no longer strong in the past, and people only stay in eating and drinking during the holidays. In fact, as the hometown of Mr. Sun Yat-sen, Zhongshan, the relevant departments or enterprises can use the Mid-Autumn Festival node to dig deep into the connection between festival culture and Sun Yat-sen's spirit and culture. In addition, some professional towns can also use their own advantages to discover products related to the Mid-Autumn Festival and promote the Mid-Autumn Festival culture. In addition to eating moon cakes in the Mid-Autumn Festival, another kind of indispensable object is the lamps, such as the ancient town of Dengdu, all enterprises can develop some lamps suitable for Mid-Autumn Festival gifts, both new and added a festive atmosphere.
Hu Bo, chairman of the Zhongshan Federation of Literary and Art Circles, suggested that the tourism department can hold a party every year on the bank of the Minjiang River with the help of festivals. While enriching the festivals and entertainments of the citizens, it can also form the brand of the Zhongshan Festival.
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