On January 21st, the China Electric Vehicles Centenary Forum (2018) was held at the Diaoyutai State Guesthouse in Beijing. During the forum, an industry leader dialogue with the theme of “a new round of automobile revolution†became the focus of attention in the industry. Industry leaders Aiming at the future trends of the auto industry under the new Sihua; and discussing the opportunities and challenges faced by the traditional auto companies under the new situation, the following are the hot topics:
Zhao Fuquan: Good morning everyone! I am Zhao Fuquan from the Automotive Industry and Technology Strategy Institute at Tsinghua University. I am very honored to host this morning's industry leader roundtable forum. Today’s theme is the new round of automobile revolution. We invited several heavyweight guests to the automotive industry to enter a new era. The traditional supply chain OEMs and distributors have transformed into the automobile’s industrial ecology. The earth-shaking changes in the automotive industry have also brought great expectations to the industry's employees. Everyone also knows that the development of China’s new energy automobile industry should be said to be in full swing. The 100-person meeting today and today is the best witness. At the same time, the National Development and Reform Commission has just released the “Strategic Plan for Long-Term Development of Intelligent Network Alliance Automotiveâ€. Especially at the just-concluded CES exhibition in the United States, Toyota announced to the world that its competitors are not Mercedes, BMW, or Volkswagen. He believes that such companies as Apple and Google will be the biggest competitors for the traditional automotive industry to a new round of industrial development. So, where is the auto industry? Where is the focus of the new round of science and technology revolution in the automotive industry? How traditional car companies keep their original competitive advantages and take them to the next level. How emerging companies can grasp the golden historical opportunity and how to drive new public, new Mercedes-Benz, BMW, and new Ford are all hot topics in the automotive industry. The industry develops from an original chain structure to a borderless mesh structure. The original car is used. Now it is not driving. It can be drone. The car used to be an island of information. Now it has entered the sea of ​​information. A driver's license can drive, the future car will be unmanned, and so on, all this will bring infinite imagination to the future development of the automobile industry.
Today we very much invited four guests. Let me introduce one by one. they are:
Co-Chairman of the Global CEO Development Conference, former Vice Minister of the Ministry of Foreign Trade and Economic Cooperation Long Yongtu
Chairman of China Development Research Foundation, former Deputy Director of the State Council Development Research Center Liu Shijin
Director of Volkswagen Group, President and CEO of China Hezmann
Weilai car founder and chairman Li Bin
Zhao Fuquan: I have more programs in the auto industry. I have become an amateur professional host. However, I am very honored to organize such a high standard. Today, we can see two ministers on both sides. It is known that Liu Shijin is the leader of China's top think tank, Long Yongtu is the chairman of China’s WTO negotiations, and China’s reform and opening up has become one of the leaders in world commercial competition. At the same time, it has traditional car companies and has worked hard in China. For many years, Professor Heitzman, who is a leader, and Li Bin, a general manager of Weilai, have high expectations. Just now Minister Long introduced that he would also like to make a movie for today’s forum. Two hours, four guests, is also a huge challenge for the host. Today's time is enough, you can't be cold, it depends on your applause.
In addition, in this process, we are not in this process of presiding in this way. We interact with each other and we can ask questions. It's not simply that I asked, everyone answered, and lasted 30 minutes for everyone. I asked despite the comparison. Sharp, but there is still no place for addiction. I hope everyone will ask questions in 30 minutes. Before the official start of the roundtable dialogue, Minister Long had a few words to share with you. Welcome Minister Long to say a few words.
Long Yongtu: I am very pleased to participate in this dialogue. Today is full of friends and guests. Since the 19th century, when Germany made its first car, the car has entered a global perspective. At the beginning of the 20th century, Americans used the assembly line to first mass-produce cars. Make the car begin to enter many families and the whole society. After more than a hundred years of development, the automotive industry is facing a huge historical or revolutionary stage of change. Today, we are honored to have the world's top experts in the automotive industry, such as Dean Dean, to guide us in this field. discuss. Now the products of the entire car, the automobile industry, and even the people of the car are undergoing fundamental changes, so we can look at such a train of thought to see how the new round of the automobile revolution has been redefined, especially today. Two leading figures in the automotive industry participated in the discussion together. One is the public, representing the best in the traditional automotive industry, and the other is the representative of advanced so-called new car manufacturing forces. Mr. Li Bin must bring a lot of sparks to our discussions. A lot of wonderful ideas, following Dean Zhao guide the dialogue, because only the guidance of experts can produce high-quality dialogue.
Zhao Fuquan: Thank you, Minister Long! Everyone gave a round of applause and every time they were enthusiastic. The following is the beginning of the formal program link. Today is called a new round of the automobile revolution. Just now Minister Long said that the leaders of the industry are not industries. We save the word "industry" and it is the leader dialogue. High, far-sighted, clear-sighted, and accurate, leading the development of the industry. Sometimes people who make cars are watching cars everyday and they don't feel the changes in the world. We want to interact today. In the end, we understand how to understand the new round of the automobile revolution. We invite the leader of the country’s top think tank. Director, please ask Director Liu to talk about what is meant by the new round of automobile revolution in your eyes.
Liu Shijin: We are not considered to be an insider, let alone an industry leader. It is a bystander. As a bystander, I have recently been observing the automobile industry. I think of a word, a rare screenwriter for a hundred years. Minister Long just reviewed the history of the automobile industry. But that history must be turned over. What changes will happen soon? All-round changes. Energy, new energy, gasoline engines, diesel engines, electric vehicles, hydrogen, various options. Driving, people can't, machines drive, artificial intelligence, I recently attended a conference and I was hit by some shocks. There is an argument that the unmanned technical problems are basically solved. The down is whether to adapt. I opened a meeting two days ago. Some people say that this change will bring about some situations that we cannot imagine. Saying that there may be such a news on a certain day in 2030, an unfavorable situation in a certain city management is that someone actually drove to the streets. This is a major insecurity factor. The use of the car is now shared bicycles. In the future, it will be a shared car. If it is shared in the future, it will be enough for 20% of the cars, so the traditional car companies will have big problems and will not need so many cars in the future. In addition, intelligent transportation, the recent Internet companies engage in urban brains, said that the entire city has to carry out mental rearrangement and coordination, everything is to be linked, the future of the car and our office, and where we live, and the future Diaoyutai State Guesthouse is all linked together. This car thing, this morning we are going from A to B. It's just a tool to carry. It may be a hotel in the future. It will change very much.
Therefore, I feel that not only the car itself has changed, but also the automotive industry. In the past, we talked about the automobile society. In the future, it should be the entire wide area. The traditional industrial society at all levels and in all aspects will undergo profound changes. We now say that the time of this change is very embarrassing. What kind of changes will happen? All of our current estimates may be conservative. Looking at them 10 or 20 years later, the current estimates are conservative. The question now is how to look at such a big change and how to adapt. As an onlooker, I am certainly not professional, but there is a benefit. Wherever I think of where I am, thank you!
Zhao Fuquan: Liu Zhuren is everywhere talking about him as an outsider of a car. Therefore, during his years as the chairman of the State Council Development Research Center, he worked together with the public to raise the “Blue Book for the Development of the Automotive Industry†and did a lot of work. As a state-level think tank, he has a thorough understanding of the automotive industry as a big leader and expert. He said that this is a historically great opportunity that has never been seen in a century. It is necessary to change every aspect, including automobile society and life, and it is not just the automotive industry. The entire traffic and our lives will be closely linked in the future. Maybe in 2030, one day it would be bad to say that the city is martial, because someone is driving alone to the streets. "The whole city martial law" is what I said. We must magnify the significance of Director Liu's remarks. This is a revolutionary change for the entire future of our industrial system and for the automotive industry. The opportunity is so great that it is beyond imagination. But the most important thing is that we have to embrace and really want to seize this opportunity.
Long Yongtu: I particularly want to talk about the profound changes that the current automobile revolution has brought to the automotive industry. In the past, people talked about automobiles and talked about the automobile industry. People who basically make cars are talking.
In the past year, I decided to negotiate the entire negotiation program from the WTO accession negotiations, or afterwards I had conversations with some people in the auto industry. I never talked about it very happily. I mainly talked about my own affairs within the industry, and always directed my head from the bottom. When talking about industrial development, talk about industrial development. If we look at the industry from a broader perspective, we should mainly discuss the impact of automobile consumers and the entire automobile industry on the entire society, as well as open and multi-angle discussions on the environment for the environment and energy. .
Now that a new round of the automobile revolution has emerged, it is impossible to discuss the auto industry with just a few auto giants. In the past, in the world, talking about the automotive industry is nothing more than GM, Volkswagen, Toyota, these big auto giants are talking about, China is just FAW, the second steam plus a few small brothers to talk about. I am very happy now. Suddenly, like Li Bin, a new group of carmakers who have entered the automobile industry, the ecology of the entire automobile industry will undergo major changes. This is what I am most interested in.
If you are talking about your own family, always starting from your own interests, but if you talk about it from the perspective of the whole people, in the future when it comes to the auto industry, the environmental protection department and the energy sector must participate. This will have a profound impact on the development of the entire Chinese automobile industry. The entire automobile industry ecology will also undergo major changes. This is very significant.
I just said with Mr. Heitzmann: As you are the best representative of the traditional automotive industry, now that Internet technology companies and other companies in some industries have entered the territories of your long-term operations, what do you think? At that time, Mr. Heitzmann said: We are not afraid. I think he is very emboldened. He asked Mr. Hetzmann to make suggestions on this. I'm very excited because I used to talk to automakers and I always talked about them because they understand their internal affairs, but if you add a lot of outsiders to talk about it, you don’t necessarily say that you’re alone. This is My own overall opinion.
Zhao Fuquan: In the past, Autobots said to themselves that the automobile industry in the future cannot say autos on automobiles. It is a change in society as a whole, and all opportunities are in sight. Simple automakers, traditional enterprises such as Mercedes-Benz, BMW, and Volkswagen It is not enough. From this perspective, in the future, this forum will have a deputy prime minister to discuss with us the issues of transportation, energy, environment, manufacturing, and travel, including the future of human life. It may be that the Minister of Housing and Development should also participate in the automotive industry forum. Because the infrastructure is not resolved, how do we develop electric vehicles? So don't be overjoyed with what we have achieved, but look forward to the future. This is an opportunity. This is why the 100-members will be full every time.
The following listen to Professor Hezmann from the perspective of the public, even from the perspective of their development of the industry, how to share with you a new round of the automobile revolution.
Heinzmann: Thank you very much! Just now you mentioned that the entire industry is undergoing tremendous changes and changes. The auto industry will become more and more automated in the future, and it will become increasingly shared. This is a very clear trend. Our future industries will be closely related to each other, and at the same time, we will see that more and more automated technologies are changing with each passing day and will be able to show us more changes. For example, artificial intelligence will make cars more intelligent, more intelligent and so on. This is a new trend. It is also why we cooperate with many Chinese companies to jointly develop new technologies and jointly study new trends in China.
VW China has done a lot of work in this area and hopes to adapt to this new trend. For example, we have started to talk with many new companies to establish new joint ventures. We are talking with many Chinese technology companies and we hope to establish a dialogue system so that we can truly adapt to the needs of the Chinese market and global trends. In order to be able to truly provide intelligent cars and services to all demanders.
On the next Wednesday, we will open a brand new future smart technology center. This is our future center in Asia. The location is in Beijing, China. This will open new cooperation and help us to cope with future trends. This is what Volkswagen China has done in this regard. This is a major strategy for us in China. At the same time, it is also an important part of our "2025 strategy".
The basic plan is based on our current total car retail volume, and hopes to see more electric cars and hybrid cars in the future, with different mileage, different models, and various new technologies, all in 2025. Presented and listed before. Our basic strategy is: We hope to be able to sell 500,000 new energy vehicles this year. We hope that more consumers will choose to buy electric vehicles and new energy vehicles. There are various types of electric vehicles, including SUVs, Hybrid cars, etc.; hope to achieve higher strategies and goals within a few years.
We have 40 different types of new energy vehicles, and we will publish these 40 models in the future. This is the calculation of the total number of brands under our brand, such as Audi, Skoda, etc. A total of 40 new models will be released. The energy model, which will be an important part of our new strategy.
The changes in the entire industry are changing with each passing day, and the trend of industrialization is growing. We will invest up to 10 billion euros to build joint ventures and conduct research and development. Nowadays more and more electric vehicles will come into this market and consumers need to accept these products and purchase these vehicles. What are their needs? This is a problem that we need to study more and pay attention to. For us, sales is not only the only goal, our goal is to be able to truly meet the needs of consumers, we need to take into account the different needs of consumers in 2020 and after 2020, and then produce the corresponding electric vehicle models .
There is no doubt that consumers demand the same level of safety. Whether it is the use of traditional models or electric vehicles, they all want to be able to really achieve safety and ease of use. No matter what kind of time or time, these are the needs of consumers. At the same time, it also hopes to be able to purchase inexpensive vehicles, which of course takes into account the cost of electricity, the cost of maintenance, and so on.
Taking these factors into consideration, we also need to reduce the cost of vehicles as much as possible during the design and production process. We need to consider battery issues in this issue. The price of batteries is getting cheaper now. This is also a challenge. How can we be able to Really produce affordable electric models. Charging problem, how can the charging infrastructure be convenient and popular to meet the needs of consumers. Environmental issues need to be considered. It is necessary to predict what kind of environmental problems may occur and it is necessary to ensure that vehicles do not cause environmental pollution. These are the challenges that will be faced in the future. Our problem is not only how to produce vehicles, but more importantly how to make vehicles acceptable to society and consumers. In such a context, we are working hard and we hope to truly meet the needs of consumers. Thank you!
Zhao Fuquan: Thank you, Professor Heitzman, Professor Heitzmann for sharing the public's understanding and strategic layout in detail. He really believes that the automotive industry is facing a huge transition period. The advantages of traditional car companies have been challenged, but the future has brought great opportunities. The public, as a century-old shop, will also meet this challenge. He believes that the future of automobile electrification will become the mainstream, and car sharing will also enter more and more households. Especially artificial intelligence will make the car smarter. In order to meet this challenge, Volkswagen has made many strategic plans in China and has realized that the auto industry in the future is not a simple traditional car company that can own the world and cooperate with too many partners. In this regard, the public has also done a lot of strategic layout and effective tactical measures. Mr. Heizmann said: In the future, the public in order to meet this challenge should deploy three innovation centers in the world. Next Wednesday, an announcement will be made in Beijing. This is great. In addition, in order to meet this challenge, Volkswagen must implement a comprehensive product line layout for all consumers, including short-distance, long-distance, high-cost, large-vehicle and small-car, and especially invest 10 billion with partners. The euro responds to the Chinese market. Personally, I personally think this is remarkable. It is also necessary to compete with companies like the masses of companies and can brighten their muscles. I personally think that opportunities still belong to companies that are always well-preserved.
The following is forwarded to Li Bin. Minister Minister Long just gave you a high rating. He said that traditional motorists are not allowed to entertain themselves and talk about cars. It is definitely not just a matter of the transportation system. The car still needs to be man-made. Someone bought it. Mr. Heitzmann can make good cars and build good cars, but the main thing is how to get cars accepted. In order to answer the questions of Director Liu and Minister Long, he also showed his muscles to Mr. Heitzmann. He welcomed President Li.
Li Bin: Thank you! I don't have any muscles to show off, I still use my actions to make innovative attempts. Today we are talking about changes in the industry. Let me first talk about my views on the industry. I started my car website in 2000. When I was just starting to buy a car in China, I was working on a car website. I had been doing the Internet. In 1996, I worked at the university as an Internet and I started my own business as an Internet. In the words of Mr. Zhao, I am the most knowledgeable about the Internet in the automotive industry. The Internet knows most about cars. This is your message. Thank you for giving me the slogan.
In the past ten years or so, my perspective has been different from others. My background is more cross-border and there are some differences in the perspective of observing the problem. How to look at the so-called 100-year real change, I think it is simply three aspects:
First, the car itself will certainly undergo great changes. First of all, it will take the telephone industry as an example. Before that, it was “telephone†and it was “Phoneâ€. After 90’s, we’re talking about “functional mobile phones,†2007. This is a "smart phone". Now that a computer is a smart phone, it is definitely not a function machine, and it is not a home phone. In just 20 or 30 years, there have been many changes in the communications industry. Is this also the case in the automotive industry? I think this is almost a pass. We used to talk about cars, EVs, and electric cars. I think it is very clear today. Then another car says, maybe another decade, we say that the car is a Smart EV. This is already There is no doubt that we do not need to say anything about this technology trend, Smart EV. This intelligence consists of two parts. One part is autopilot. This is undoubtedly the most advanced digital technology and artificial intelligence, big data and so on. How to understand another smart? This car has to become a partner who understands you, becomes a mobile living space, and both aspects of intelligence, the bicycles are connected to the Internet, and the car is not fun. The Smart EV is the only direction, what hydrogen fuel cars, hybrid, just to save fuel, but for the sake of environmental protection, the user does not necessarily pay, but the Smart EV, because the EV's architecture is most suitable for smart, whether it is tools, or reaction speed, Reacting quickly is very important in the era of autonomous driving. It takes 200 milliseconds to count the speed of the sensor and the calculation reaction. It is crucial that a few hundred milliseconds are saved. So Smart EV, in another 10 years, 20 Looking back at the year, just like the mobile phone industry, Smart EV will be equal to the car later, and the car is the Smart EV. This is a real change.
Second, what is the difference in the energy pattern? After the popularity of electric vehicles, it will naturally bring about environmental protection. There is no doubt that the cleanliness of electricity is easier because electricity has many ways to clean energy. But what's the bigger meaning? It is a distributed energy source. Electricity itself is a world-wide energy source, and it is more balanced in terms of equilibrium. There is sunlight, wind power, nuclear power, and coal power. Of course, coal is becoming cleaner and cleaner. There is also water and electricity, and so on. There is not so uneven distribution, but fossil energy is not the case. It is distributed in a few local. Because of this uneven distribution, around the oil energy industry, it has profoundly affected the international political landscape. In the past hundred years or so, world history is the history of energy competition. Behind the history of energy competition is the distribution of oil. The impact is very far-reaching, including economic and political. However, if we don't have the power to use it, why can the United States be more self-centered now? Because it is now an oil exporter, if it does not rely on oil, the entire energy industry landscape will change again, and international politics will be affected. Of course, Minister Long will understand this more profoundly. This effect is very far-reaching and it is more macroscopic. of.
Third, I called the change of use experience. This is something I am more concerned about. People on our Internet are deeply involved. Users will always pay for good experiences. Companies rely on efficiency to make money. However, users don't care if the public's car is good. I will buy the public. Must buy FAW, has nothing to do with love is not patriotic, who's car to buy who's car. However, the user experience will change over time. For example, if you buy things online today, you must buy them. Remittances need to be queued at the bank's counter and the parcels must go to the post office. If things go bad, they need to go to Jingdong Beijing Yizhuang Service Center. Change, if so, can electricity providers do it? It is impossible to do it. Jingdong started to really become an e-commerce business in 2007. Today, for ten years, what is the problem today in the auto industry? Car brands do not have overall responsibility for automotive user experience. The industry layout has been formed over the past more than one hundred years. There was no internet at that time, and there was no mobile internet. Mobile internet is the last decade. This is the user experience I just talked about. Each and every insurance company, you pick yourself, 4S stores, Beijing Volkswagen, Audi, plus dozens of stores. It's not easy to figure out the price. In short, it is such a layout that no one experiences overall responsibility for user experience. Of course, we do not mention Uber's model. I think that the change of technology, the current car companies are always easy to keep up, may have done better, but how to deal with users? It is very difficult for them to really re-define the user experience, break the existing whole architecture, and reconstruct a set of user service systems. Perhaps the technical content is not so high, but the determination needed is very huge, so the user experience will also be There are great changes. So I think the car itself will change, Smart EV, user experience will evolve to the 3.0 era, this is my outlook.
Zhao Fuquan: Thank you, Li Bin. Minister Long wants to ask you questions. He thinks my question is not sharp enough.
Long Yongtu: Just now I listened to the dialogue between the representatives of the traditional automotive industry and the representatives of the new car builders. I would like to ask Li a question. I saw Internet giant Ma Huateng on the Internet. He said that in the new round of the automobile revolution, traditional The automotive industry remains the protagonist. The enterprises of our Internet technology and other new technologies can only play the role of assisting and providing services, that is, providing Internet technology services. We do not know that Li always does not agree with Ma Huateng's judgment. From the words you just mentioned, whether or not you think that cars are generally made is the key to intelligence. What do you think of the traditional car companies that you talked to Mr. Ma Huateng in the automobile industry in the future?
Li Bin: This question is indeed more pointed.
Zhao Fuquan: Although Ma Huateng is your shareholder, he must give a clear answer.
Li Bin: Because Tencent is also our founding shareholder, it is not an ordinary shareholder. I think this statement looks from two angles:
First, indeed, the complexity of automobiles, especially the supply chain, I feel that manufacturing does not speak first, especially the complexity of the supply chain, as well as the difficulty and barriers of quality, supply chain and quality. It is very high, including funding needs, etc. Volkswagen has been very successful with a 10% share. In China, it is almost a little more than 10%. Because of such barriers, the automotive industry is within a very long period of time. I think that the existing auto companies are still the mainstream in terms of market share. For at least 10 years, in 20 years, this is certainly not the same as the mobile phone industry, because the mobile phone's iterative cycle is shorter and it has already entered the threshold. From this point of view, I completely agree with this statement. Although we are a new company, we have sold only 6 vehicles so far, but we have a lot of orders, and that 6 cars are also more expensive, 1.48 million US dollars. In the entire car ownership and sales volume, this is nothing, but the seeds have gone down and the president has.
In addition, great changes may occur in the added value of the entire industry. For example, it is no longer a simple suspension that determines the inter-generational differences. The engine may be chips, software, data, and sensors. Whose added value lies in the hands of these things? Ma Huateng said this from another point of view, perhaps manufacturing and body, may still be the current auto company will occupy the mainstream for a long time, but where is the soul and wisdom? I think this is another problem.
In general, no matter how long the time is, the company is always surpassed. The company is always used to be surpassed by new companies. It is not necessarily its own. For example, we are now working with Changan, and Guangzhou Automobile has also cooperated with us. The two new companies, these are also some new thinking, the relationship between the new company and the existing company, such as we also have cooperation with Jianghuai, so it is not an antagonistic relationship.
Zhao Fuquan: Thank you, Li Bin. Responding to shareholders' problems is easy when drinking coffee and drinking alcohol. In this case, the challenge is not small. What's more, Ma Huateng is also a big authority. Director Liu hurries to speak.
Liu Shijin: After listening to this question, I have a little thought. After I listened to what I said just now, what has changed in the big changes just mentioned? New energy, artificial intelligence, shared networks, etc. These things, just mentioned "Smart EV", I think the "SEV" is over, this is the highest added value. Who will be able to dominate the automotive market in the future? Who can become the boss, the second child, the third child, the fourth, and the oldest, depends on who can grasp the new things. I think who can awaken first and who wake up early will get up early. Just after listening to the public's layout, I think the public will not lag behind, but companies in the auto industry may not always be the same. Some instinctively resisted and stubbornly defended the position and were unwilling to give up. This type of company had some passive adaptations and eventually lost all. There are some who stand tall, look far, wake up early, get up early, and lay out in advance. Although they are old businesses, they stand on new high grounds. I think the public has this meaning. What is the final pattern? I don't agree with the old car camp, the new car camp. Some of the old car camps became new flag-bearers and they stood on the new high ground. Some new camps may not be able to stand up, some may be trendy, and finally they will stay there after the tide has passed. Whoever masters the new things and takes up the high added value becomes the mainstream. And I have a feeling that sometimes don't think too long. There is a tipping point for this thing. For example, this kind of technology is unmanned. When I listen to the meaning, it will soon become popular. New energy will also have popular meaning. After mass popularization, This pattern will change greatly in a few years. I think 10 years may be a bit longer. Considering that the problem may change in a year or two, the key is the node. I think that node is getting closer. Today we have Heinzmann, the German Volkswagen, and the new force Weilai cars. I think they have already stood in front of them.
Long Yongtu: I just listened to President Li’s speech. He basically acknowledged that Ma Huateng’s talk about the traditional auto manufacturing companies in this round of automotive revolution is still the protagonist, but whether it implied that if the automobile industry is likened to making cakes The main role of making cakes is still to be done by traditional companies, but the profits may be very large part of the non-traditional, new car manufacturing power companies to take, that is to say a considerable part of this cake profits to the new technology industry to take. This is a good thing. As long as car cakes are big, traditional car manufacturers may not be very worried because products are becoming more and more intelligent. In the past, consumers who may have only used to do so will greatly expand into new cars in the future. For consumer products, this cake will be bigger. In this regard, Mr. Heitzmann said no worry. What you may even want to consider is that the capital and technology accumulation of the traditional big auto industries like Volkswagen and Toyota are very rich. Can they not come up with an Internet company? I don't think so. The convergence of the traditional automobile industry and the new automobile manufacturing forces will gradually blur and form the situation in which you have me and I have you. This industry chain is really too long.
In particular, I would like to ask Mr. Heitzmann. Now that China has built 29 million vehicles a year, how many vehicles will be produced by electric vehicles five years later? The world is now more than 60 million vehicles. After five years, how many vehicles will be built worldwide? Which proportion of China's electric vehicles and electric vehicles in the global industry accounted for which ones grow faster?
Heitzman: Before answering your question, let's emphasize that the two keywords “smart electric car†and “consumer experience†are very important and the core for the future. Let's take the consumer’s experience as an example. The point is also a very important focus of our future innovation center in Beijing, which is our focus of work. Our advanced design and digital experts will do this work, first to understand what the customer's needs are. Youthfulness is a trend among Chinese consumers. Compared with other regions, these car buyers have higher usage rates for smart phones, smart devices, and electronic devices. This is a very different characteristic, so we have also developed Need to take into account this different characteristics, Innovation Center will take this as an important concern in the future.
The functional electric car is the future development trend. The car will be upgraded in the future and it will become a fully connected device. What is important to the consumer? For example, charging problems. Charging in the future may be one of the most important issues in the acceptance of electric vehicles. Now that there are many charging stations, consumers will know where there are charging posts and what consumers need to know needs more, such as whether they can book charging services, whether they can get a clean charging service, and whether they can Next to buying a cup of coffee, or whether there are facilities for children's entertainment in the charging place, while charging can also go shopping, etc., these are all we need to consider. For consumers, they will consider these factors to choose a charging location, these factors are an integral part of the smart environment.
I have a certain degree of certainty that compared to other countries, China will certainly be ahead of the world in the speed of development of electric vehicles. The Chinese government’s goal is to be able to successfully sell 5 million electric vehicles by 2025. I think this figure is a very large number. This is a grand goal. If we really go to calculate and analyze this figure, we want to reach this number. What needs to be done? Vehicle companies need to take into account factors such as the type of consumer demand, such as the type of SUV, and other heavy-duty models, which require more fuel. If you want to reach the Chinese government's goal of selling 5 million vehicles by 2025, you will need a lot of fuel.
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