Faced with the powerful marketing offensive of foreign and regional enterprises in the domestic CNC machine tool market, the CNC industry decided to fight back. Many companies have expanded their marketing teams to improve the quality of marketing personnel. A group of designers and technical backbones have joined the marketing team. In addition to selling machine tools, they are designing process routes for CNC machine users in more cases, providing technical consulting services and undertaking turnkey projects. These efforts have achieved a certain return: the market share of the company has not declined further. However, more than 80% of the popular CNC machine tools in the domestic market are still occupied by foreign and regional enterprises. People have found a problem that is more difficult to solve: domestic popular CNC machine tools have no price advantage, even higher than the price of CNC machine tools made in Taiwan.
Cost-oriented stage. This is the stage that is currently being experienced. The pressure of price competition is not only felt by state-owned CNC machine tools, but also by joint ventures and private enterprises. Behind price competition is competition to reduce costs. Many CNC machine tool manufacturers are currently taking a series of measures to reduce costs. For example, some state-owned enterprises have streamlined their institutions, diverted personnel, and divested service organizations. These measures are necessary and have achieved some results. But these measures alone are not enough. Because the development of China's machine tool accessories industry lags behind the machine tool mainframe industry, the quality of machine tool components is poor. In order to ensure the quality of popular CNC machine tools, many functional components have to rely heavily on imports. The value of imported parts accounts for 40% of the value of the whole machine tool. 70%. The price of imported parts is mainly controlled by foreign investors. The price of functional parts cannot be greatly reduced, and the cost of the whole machine is difficult to drop drastically. As a result, the cost of CNC machine tools in China is high and the price advantage is lost. Reducing the price of functional components is not something that a company can do. It requires the government and the entire industry to work together to produce high-quality, low-cost functional parts to replace imported parts, in order to truly win this price war. This is one of the important contents of the formulation of coordinated policies and action plans by the state and enterprises during the 10th Five-Year Plan period.
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