On December 3, 2013, the second service provider conference of Xi'an Cummins successfully closed at the Sheraton Xi'an Hotel. More than 130 service providers and distributors from across the country attended the conference. Mr. Huang Haitao, General Manager of Xi'an Cummins Engine Co., Ltd., Mr. Cai Xian, Director of Service, Mr. Zhang Pengchun, Director of Business Development, Mr. Liu Zhili, Chief Engineer, and Mr. Wang Qihang, Deputy Chief Engineer attended the meeting. The theme of this conference was "Hangxin Group to Win the Future". It reviewed the performance of Xi'an Cummins in 2013 and discussed the direction and plan for service development in 2014.
Xi'an Cummins Business Conference
Following Xikang’s first conference in 2012 with the theme of “Confidence in Hearts and Winning in Actionâ€, Xikang has established a friendly cooperative relationship with various service providers, which has enabled Xikang's services to gain a certain degree of competitiveness in the market. Achieve the purpose of cooperation and win-win. Since the beginning of this year, Xikang’s marketing successes have continued, and Kaige has continued. In order to proactively respond to marketing rhythms and do a good job in market services, Xikang has held the second service provider conference with the theme of “Hangxin Group to Win the Future†to motivate services. The company will take the initiative in service and realize the initiative to drive Xikang's marketing channels, provide Xikang customers with fast, proactive and enjoyable services, and develop Xikang's full-life-cycle service guarantee. Xikang will try its best to work together with service providers for Xikang. Development and growth contribute to the wisdom, and firmly believe that in the future competition in the market to show Xikang's service charm, with Xikang unique superior service to stimulate marketing, to provide users with a more pleasing purchase and use experience, so as to achieve a win-win situation again.
Hengxin peers work together
Huang Haitao, general manager of Xikang, expressed his warm welcome and heartfelt gratitude to the vast number of service providers and distributors who contributed wisdom and devoted sweat to the development of Xi'an Cummins. Huang always addressed the opening of the conference with the theme of “Hengxin Peers Work Togetherâ€. Mr. Huang introduced the global development layout, development scale and product overview of Cummins. As a century-old enterprise, Cummins has now become the world's largest independent diesel/gas engine company with a wide range of product power and product use in 190 countries and regions. Cummins's global marketing data this year shows that Cummins’s market share is steadily rising, with industry leaders and strong grounds. As a Sino-foreign joint venture, Xikang has the competitive backing of Cummins' internationalization. Xikang will usher in a better tomorrow with its excellent product characteristics. This year, Xikang's sales volume hit another historical high and successfully expanded the wide-body mining trucks, mixer trucks and other market segments. These achievements can not be separated from the support of the majority of dealers and service providers, in response to this year's rapid sales rhythm In 2014, it will require the support of a large number of distributors and service providers to provide Xikang customers with a better experience in purchasing and use, strengthen Xikang's leading position in the target market, establish market orientation, and coordinate a consistent corporate culture.
Dealer Awards
Marketing breakthroughs gather together
Zhang Pengchun, Xikang’s business development director, introduced the growth of the industry and Xikang business in 2013. From January to October 2013, the country’s heavy truck sales totaled 627,727 units, which represented an increase of 17% compared to the same period of last year. Xikang’s total market share of master plants that have achieved matching has exceeded 25%. In the field of tractors, wide-body mining vehicles, and mixer trucks, they successfully expanded their products with low fuel consumption, high reliability, high attendance, and strong service support policies. Judging from the current market form, the 351-390hp mixer truck is the fastest growing horsepower segment, bringing more market opportunities to the ISM385. In 2014, Xikang will improve the flexibility of the market and service support operations, coordinate the OEM's value-added customer services, support service stations to assist sales, give priority support to distributors integrating sales services, and promote Xikang's integrated service model.
Technology pioneers lead the future
Xi Kang, Deputy Chief Engineer of Xikang, introduced the ISM/QSM product upgrade circuit, emission, and certification to each service provider and distributor. Xikang engine's vehicle power, fuel economy and high attendance lead the towing vehicle market. The reliability of the engine has opened up the wide-body mining vehicle market. In 2013, the Xikang ISM engine matching the wide-body mining vehicle increased by 324% year-on-year, and the loading capacity already accounted for 10% of the industry. It performed well in most mining areas, including vehicle IQA. Dedicated test technology has been unanimously recognized and praised by customers. Xikang's dedicated engine that is matched with the mixer truck has strong power. Compared with the original engine fuel economy, it is 12% -18%, which brings considerable benefits to customers and enables Xikang to successfully enter the mixer market.
Pleasant service to win the future
Xikang Service Director Cai Xian and the participants reviewed the development of Xikang’s service work. In just a few years, Xikang’s service module function has developed into six major service functions including 12 sub-functions. Centers, claims management, customer care as the core service support functions, technical support services with channel technical services, hosting services, and overseas services, network management functions with network planning and training support, and regional service functions , Parts sales functions, parts storage, which is based on parts planning and warehousing logistics. The various functions work together, in line with the service principle of "quick, proactive, and full of pleasure," to solve problems for customers and to protect them. From 2010 till now, the maintenance completion rate has increased by 3.5 times in 24 hours, the rate of 24 hour emergency parts transfer has reached 100%, and the satisfaction of end-user service maintenance has increased by 50%. The amount of channel parts reserve has increased by 13.5 since 2009. Times. These achievements can not be separated from the support of the majority of service providers.
Xikang has always been guided by the service principle of "fast and proactive, full of pleasure". It is based on the service concept of "fast service wins customer's approval, active service wins customer's satisfaction, full service wins customer's trust, and pleasing service wins customer's favor" service concept. . Always ensure that the 400 service hotline is always available 24 hours * 365 days in response to rapid service response; emergency spare parts are deployed within 24 hours; general faults are resolved within 24 hours; severe faults are resolved within 72 hours; difficult issues are closely watched and expert flight teams are on standby. . Provide 100% time service in active service, provide maintenance reminder and warning service, and provide point support for key customers. The Xikang service support team keeps track of service progress, rationally allocates service resources, collects real voices of customers, analyzes the actual needs of customers, drives continuous improvement of services, and provides life cycle service protection for customers. In order to better serve the market and provide users with a more enjoyable purchase and use experience, it also requires the unremitting efforts of Xikang service personnel and the strong support of the majority of service providers.
Xikang always believes that creating value for its customers is our responsibility. We always put the interests of our customers first, constantly optimize service support policies, parts support policies, service management policies, and service information policies to provide users with a full life cycle service guarantee. Dealers and service providers seek benefits. Xikang will significantly increase its outbound service subsidy and time-sales service policies in 2014. The general region is 80% better than competitors, and special regions are 50% better than competitors, and have a wider range and more comprehensive regions. The main components of the engine are unlimited mileage for 3 years, providing customers with full life cycle service guarantees, and the warranty policy can be described as an industry benchmark. Xikang continued to lower maintenance prices and selectively adjusted the prices of commonly used after-sales parts. After-sales parts are generally reduced in price by 18%, and maintenance parts are reduced by an average of 13%. This measure significantly reduces the cost of maintenance for foreign customers. In order to consolidate and enhance Xikang's competitiveness in the target areas such as mining vehicles and mixers, Xikang will perform superior differentiated services. In addition, Xikang encourages service providers to sell engines and provide them with remote technical support and field application matching support. Xikang has already conducted star rating and management of the service stations, and has given the corresponding working hour preferential policies to the service stations according to the star rating results. In order to improve the service capabilities of each service station, Xikang has issued free overhaul repair video, troubleshooting manual and engine usage guide. Recently, Xikang launched the official WeChat and official Weibo interactive platform to facilitate the collection of customer voices and ensure that customers first learned Xikang dynamics. Users can simply scan the Xikang official WeChat QR code to get the nearest service station contact information. The Xikang service station can be found through WeChat GPS navigation, effectively shortening the troubleshooting cycle. Xikang’s highly competitive service policies, the brand of gracious service, and the fast, proactive, and enjoyable service aim enhance the confidence of the vast number of service providers and friends to work together to create a win-win situation.
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