Detailed explanation for the pickup market, ushered in the "great earthquake" in the domestic market?

In the first few days, the Chinese pickup truck network announced the total terminal sales data and rankings of pickup trucks for January-June 2017. In the first half of this year, the sales of pickup trucks by terminal companies increased compared to the same period of last year, and there were industry experts. It said that domestic pickups have entered a new trend in market development and product development. In the sales list, the ranking battle between the major brands has never stopped, the top three are solid, the dark horses have appeared frequently, and the rookie has entered the market. The domestic pickup market presents the status of “the leading group remains unchanged, the middle competition is fierce, and the end is unpredictable”.

As early as 2015, there were industry experts who classified the pickup truck into “four steps”. Great Wall Motors were the first class, Jiangling Motors were the second class, Zhengzhou Nissan, Zhongxing Automobile, Foton Motor, Jianghuai Automobile, Jiangxi Isuzu, Huanghai Automobile is the third level, and the rest is the fourth level.

The Great Wall and JMC took the crown and runner-up titles all year round. This has almost become the same law in the domestic pickup market. In this list, the two car companies are still in the top two and the overall market accounted for 50%. It can be said that Great Wall and JMC have become the long-term stable development force of the domestic pickup truck market, with positive and negative growth rates. The rise and fall of the entire pickup market is closely related.

Of course, the competition between the two is also a long-standing one. Although the Great Wall sits firmly in the position of the industry leader, the industry is very optimistic about the performance of Jiangling Motors. From the chart of sales and growth rate of various brands of pickup trucks in the past five years, we can see that in addition to the impact of the market downturn in 2015, JMC has maintained a rapid growth trend, with a year-on-year growth of 7.1% in 2016 and a year-on-year increase of 20% in the first half of this year. The leading edge of the Great Wall is shrinking year by year, and it is very likely that Jiangling will "become a latecomer."

The Great Wall and JMC included half of the pickup market, directly contributing to the fiercer competition in the remaining 50% of the market, which was extremely evident in the middle of the rankings, that is, the third camp of the market. As can be seen from the list, the sales of the six car companies in the third camp are very compact, and no one company can maintain a strong leading position, and some even have a gap of more than 400 vehicles, accounting for more than the market share. It is very close.

This small difference makes the ranking of several car companies not fixed. In 2016, the rankings from 3rd to 8th were followed by Zhengzhou Nissan, Zhongxing Automobile, Foton Motor, Huanghai Automobile, Jianghuai Automobile and Jiangxi Isuzu. In the first half of this year, Jiangxi Isuzu surpassed ZTE, Futian and the Yellow Sea in one move, ranking fourth in the list. JAC Motors also ranked seventh with the help of the popular Bell Series pickup. In the first half of the year, the third camp was rearranged, and the top positions of the Jiangxi Isuzu and Jianghuai Automobiles had dismantled the pattern of the dominance of the old companies and made the competition in the middle of the ranking more stale.

The battles between the front and middle segments of the domestic pickup market are basically carried out between several fixed companies. Compared with this, the end rankings are unpredictable, and emerging companies have become the new force in the future industry. In this list, besides the relatively stable performance of Jiangling Group's light steam and Changan vehicles, Qingling Motors and Ford Motors, which had relatively little voice in the market, are once again on the list, and are included in the “other” section. In SAIC Chase, Dongfeng Motor, and Cheetah Motor, the number of snatchers in the pickup market is increasing, and the final rankings are experiencing frequent turnovers. It should be noted that being at the end of the ranking does not mean that the strength is not strong. Some of these companies have great potential and competitiveness, and some have just performed on the market, and they may bring disruption to the pickup market in the future. change.

In recent years, the domestic pickup market has shown a good momentum of rapid growth. The advancement of IKEA's advantages and the lifting of bans have allowed many car companies to see the huge potential of pickup trucks. Many passenger cars and commercial vehicle manufacturers are eager to try. Yunnan Lifan Jun Bao Jun pickup, Beijing Daoda K9 pickup, Sichuan Mustang pickup T70, Yinlong pure electric pickup, Shaanxi auto Shuanglong pickup and other nearly 10 new car industry letter after the trial, formally announced that it entered the pickup field, plus the original pickup truck type The new generation of renewal will increase competition in the pickup market in the future. By then, the pattern of domestic pickups will undergo greater changes, and today's sales ranking will also be reshuffled.