Agricultural machinery enterprises have a way out in the face of innovation and difficulties

[ China Agricultural Machinery Industry News ] Regardless of the development of the industry, the pace of the company's pursuit of business model innovation has never stopped. Innovation, in the eyes of many people, is a relatively abstract concept. In my opinion, innovation is nothing more than two meanings: one is "" and the other is "different". Any enterprise can do it as long as one layer is done. The industry is unique. According to the People's Daily, the lack of independent innovation capability is the main bottleneck restricting the development of China's manufacturing industry and participating in international market competition. To break through this bottleneck, we must focus on implementing innovation-driven development strategies and improving the independent innovation capability of China's manufacturing industry.

Agricultural machinery enterprises have a way out in the face of innovation and difficulties

Nowadays, the agricultural machinery industry is undergoing profound transformation and the growth rate is slowing down. Many agricultural machinery enterprises are facing the test of survival and development. How can they survive the test of life and death and win in the fierce competition? That is innovation, creating advantages to a large extent, creating your own "different"! Recently, the author has encountered three agricultural machinery enterprises, relying on the creation of "different", in the fierce market competition, the business operations have flourished. Home is COSCO Heavy Industries, a medium-sized enterprise that focuses on the design and manufacture of agricultural machinery cabs, transmission systems, cover parts and molds. The company relies on the advantages of machinery manufacturing cluster resources in Weifang, Shandong Province. In the field of machine manufacturing, we have provided a unique approach for many large and medium-sized tractors, grain combine harvesters, construction machinery and other machinery manufacturers. At the same time, we provide a series of design support for machine performance and appearance, for several years, the agricultural machinery market. The development speed has slowed down, but COSCO Heavy's sales scale has increased year by year through business expansion and resource expansion. According to the development plan, this year, the company plans to set up technology research and development cooperation centers in the United States and Italy, through the use and introduction of foreign wisdom. To achieve intensive, intelligent, and integrated production of mechanical components, and promote the overall business upgrade. The second one is Sardin Heavy Industry, which is a traditional agricultural machinery enterprise mainly engaged in the manufacturing and sales of large and medium-sized tractors and agricultural machinery. Although its field is traditional, its business ideas are different: First, product design The concept and manufacturing process are ahead of the curve. The company has cooperated with many parties at home and abroad to upgrade the three major systems and five major assemblies of the tractor. Through the AUMAHR management system, the engine is divided into power sections, and the intelligent frequency conversion tractor has been developed. The traditional products are “reborn” and the overall machine efficiency is improved. Secondly, the company has adopted the “two-legged” development mode of simultaneous expansion of domestic and foreign markets, and introduced professionally on the basis of actively expanding the domestic market. Talents have rapidly expanded their foreign trade business departments. Under the circumstance of the sluggish domestic agricultural machinery market, they have vigorously expanded markets in Southeast Asia and Africa, and achieved remarkable results, creating an impressive performance with increasing operating scale. The third one is Kay LiDE Industrial Design Co., Ltd., which is a professional enterprise providing structural support, performance design, ergonomics, design and other intellectual support for manufacturing enterprises. Since its establishment two years ago, the scale of the company has expanded rapidly, with many agricultural machinery, automobiles and engineering. Machinery, shipbuilding and other enterprises have established cooperative relations. Through close coordination, they have injected wisdom and vitality into the development of manufacturing enterprises and achieved win-win development.

Innovation is not far from us. I believe that the above three cases will bring us different enlightenment and feelings.

In the deep transition period of China's agricultural machinery industry, the transformation, elimination, demise, and integration triggered by the law of natural development of the market will be common. From the analysis of the attitude of the operators to the cause, some enterprises have always adhered to the attitude of upholding difficulties and persisting in service. The initial heart of the "three rural" is constantly changing and innovating, constantly surpassing itself and achieving new achievements. Some enterprises only value the immediate interests. The operators can't stand the temper, can't stand the test, and they will end up in the past. ... From a more profound perspective, this stage is a stage that requires an example and is a period in which a new development model needs to be interpreted. Some management scholars say, “The moving companies are not selling 'better', but 'different'.” This path of pursuing different pursuits is the process of seeking innovation. This road is unusual and destined to be extremely difficult. However, more people are needed to continuously seek on this road, discover and create new and better models, and promote the transformation of manufacturing production methods. The way out for Chinese manufacturing is also here!