The commercial vehicle industry, which lost its strong investment support from the country, began to face an unprecedented cold wave. “Last year Yuchai’s sales of 360,000 units of engines was the most serious challenge I faced during my 11 years of service to Yuchai.†This time, Yu Ping, chairman of Yuchai Group, did not even use “one of†to describe his eyes. Just past year.
Yuchai Group Chairman Luan Ping
The downturn in 2015 was just as holistic: the market slumped, the rise of domestic pure electric power, the reduction of international energy prices, the serious shortage of the entire domestic demand, etc., came to a decisive moment in the process of China's economic transformation, and put forward new ideas for commercial vehicle companies. Subject. Yuchai is satisfied with the largest share, the largest amount of sales of the existing small-scale rich is safe, or to meet the difficulties, take advantage of self-transformation, successful transformation, is not a hovering in the mind of the multiple choice questions. Comparing 11 years ago, he had a clearer and more precise grasp of Yuchai's heading of a Chinese large-scale combustion engine ship.
It is better to seek it out instead of waiting for it. In 2015, Yuchai’s production and sales volume continued to rank first in the industry and its market share increased. What Fuping sees is the country’s firm attitude on the issue of capacity reduction and sees the embarrassing situation of power transmission manufacturing enterprises. .
“Yuchai really wants to stand in the ranks of the international community. If we do not completely deny the original system, we will always be able to follow the big international companies. Change is the only way out.†Fuping is aware of the difficulties and pains of self-denial, in order to be able to ensure compliance. Under the ground, this piece of Yuchai had to go. He invited foreign aid. In 2014, more than a dozen Japanese experts set up a Japanese studio to conduct a comprehensive system reengineering of Yuchai’s R&D, production, manufacturing, planning, procurement, and management.
In 2015, Yuchai reduced the original 13 management lines to the current 6 and implemented flat management. All subsidiaries of the subsidiaries completed the streamlining of personnel and organizational restructuring. “The number of cadres that Guangguang Co., Ltd. has achieved through restructuring and rectification last year exceeded 20%. In the face of overcapacity in the industry, we took a step forward and went particularly well.†Muping said gratifiedly, “Although we said that we sold last year, 36 million units have declined year-on-year, but Yuchai’s various operating indicators are the best in history.â€
In the time of the World Bank, when it comes to knowing the time and the time, most of them will follow the rules of "changing the pass and changing," and pre-planning for a competitive seat. In the glory of the past, it will eventually become a merciless witness. Zhai Pingchen cautioned: “Never mind the prosperity of the 2008 stimulus to boost domestic demand by relying on national policies. If you wait for another opportunity to arrive, you will lose yourself. Therefore, in the year of last year, Yuchai’s eyes were inward and his goal was outward. We will improve our internal strength and seize the transformation, upgrade, and adjustment structure proposed in 2013, and we will unswervingly advance our work.â€
Numerous highlights refreshed the outside world's understanding of Yuchai: the country’s four products were successfully converted; light truck power 4FA\4S increased by 60% in contrarian trend; road vehicle power accounted for 65%, changing the Yuchai to supporting engineering dump trucks. Product structure; Special vehicles achieve breakthroughs and rapid growth in the sub-markets such as sanitation, muck, blending, and top-loading power; vertical 4Y passenger vehicle power has successfully matched the light passenger and pickup products of domestic mainstream manufacturers; overseas market has achieved remarkable results. Contrary to the growth of more than 20%; relying on import and export companies and project cooperation, export channels have been further expanded, the product has entered 167 countries, and has gained an advantage in some countries, the network is increasingly perfect, and so on. “From the current situation of Yuchai National V5 and Euro 6 product reserves, it can be seen that in 2015, we made considerable preparations in dealing with adverse factors such as domestic and international economic downturns and market changes.â€
The ever-changing technology has made Yuchai feel the dual pressure from products and markets. As the largest domestic engine company with the most comprehensive spectrum and the largest sales volume, in the wave of new energy sources and the popularization and application of information technology, how to behave themselves has become a lingering problem in the mind.
"If we are still guarding our past style of play and thinking, we will certainly not be able to keep up with the situation. Now the most fashionable argument is to jointly develop and break down barriers. In the Internet age, we must establish new types of products with OEMs and key component manufacturers. Development relations, the current joint development of Yuchai and Liuzhou has achieved outstanding results. The next step Yuchai will implement is a change in the marketing system."
Service became the first entry for marketing change. With the support of scientific and technological means, seamless links with customers are no longer far away. At the 2016 Marketing Service Conference on January 21, Yuchai officially released the "Yuchai Micro + Service Platform." It includes a service-oriented Yuchai service system, a remote technical support platform, and a service APP, as well as a user-oriented Yuchai WeChat public platform service number and e-commerce platform. Through the micro + service platform, online service evaluation, service resource inquiry, online service request, and online purchase of accessories will be implemented, so that the entire service process will be controlled and the customers will be provided with the best quality service.
“The construction of the service system is something that Yuchai will make great efforts and investment in for a period of time in the future. We will adopt new ways to build a service system, such as seeking new strategic partnerships with OEMs, based on national emission upgrades.†For many of Yuchai’s efforts in the past year, Fuping repeatedly used “satisfaction†to express his own assessment.
Obviously, the density and depth of cooperation between Yuchai and Dongfeng Liuzhou Automobile, Dayun Heavy Truck, Jianghuai Automobile, Beiben Heavy Truck, etc. are unprecedented, which has injected new vitality into Yuchai. “Users believe in us and hope that the products we provide are competitive. Yuchai is an engine manufacturer that does not involve end users. If our products are not competitive, their parents will not use them.â€
The level of competitiveness that Fuping expects is not only reflected in the existing State IV and State V markets, but the arrival of State VI and T3 opens another window. "We are determined to use the implementation of T3 and SVI6 to build a new platform." He said that in the development of these two new types of new products, Yuchai will abandon the idea of ​​big and complete, and will no longer pursue everything but concentrate resources. , Compression of platforms, major changes to the R&D process, and development of the most competitive products. More importantly, "The future product positioning is definitely not in the Asia-Pacific region of China. It must be a global positioning. Products must be benchmarked against international standards."
Looking for happiness in the uncomfortable period and seeking for hope in the deep, Yuchai has to break into the butterfly in the inner impulse of self-transformation. Fuping also revealed with pride and expectation: “If Yuchai people want to do it, as long as we are right and the target is set, the Yuchai team must have the best ability. 2016 will be Yuchai’s major international cooperation. In the year, we can wait and see."
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