What does "Internet + Agriculture" add?

What does "Internet + Agriculture" add?

"Internet + agriculture" is the process of collision, interweaving, integration and extension of information civilization and agricultural civilization. It is a major opportunity and key deployment to promote the structural reform of China's agricultural supply side. Understanding "Internet + Agriculture" requires a big vision. It not only "adds" new infrastructure and new production technologies, but also "adds" new organizational methods and policy systems. What is more "plus" is new development. Mode, industry form. Grasping the development of "Internet + Agriculture" deserves our deep thinking.

As China's economy enters a new normal, the external environment and internal motivation of agricultural development have undergone profound changes. The structural contradiction between the upgrading of agricultural product demand structure and the lack of effective supply has been highlighted, and resource and environmental constraints and international market pressure have increased. Promote the deep integration of "Internet +" and agricultural production management services, accelerate the development of agricultural modernization with "Internet +", and comprehensively transform the infrastructure, technical equipment, business model, organizational form and industrial ecology of traditional agriculture.

"Internet +" reconstructs a modern agricultural circulation system. The obstruction of agricultural products and agricultural trade circulation system is a major pain point for China's agricultural development. The combination of "Internet +" and the agriculture-related trade circulation system is conducive to breaking the asymmetry of supply and demand information, solving the infarction of agricultural products circulation, timely meeting individualized needs, and forcing the standardization of agricultural products, helping decentralized family farms, large professional households, and ordinary people through the Internet platform. Farmers and other direct docking markets. In recent years, China's agriculture-related e-commerce has developed rapidly, and the platform online shop model, platform self-operated mode, vertical e-commerce model, supply chain integration mode, etc. have emerged. The main business entities include agricultural industrialization leading enterprises, agricultural products and agricultural materials wholesale markets, Agricultural cooperatives, family farms, large professional households, and general farmers. It should be noted that the e-commerce of agricultural products is not simply to move the offline farmer's market online. In fact, e-commerce of agricultural products not only solves the problem of difficult to buy agricultural products through direct sales, pre-sales, etc. The next step is more important to establish warehousing logistics, packaging design, brand marketing and quality traceability on the basis of e-commerce of agricultural products. As a representative service, the company provides one-stop services such as information release, product display, trade settlement, logistics and distribution, and reconstructs the modern agricultural product trade circulation system based on the Internet.

Second, “Internet +” accelerates the construction of modern agricultural brands. The long-term lag of agricultural brand construction is a clear shortcoming of China's agricultural development. “Internet+” provides opportunities for accelerating the branding of famous and special agricultural products in various places. Social media, mobile terminals and e-commerce platforms have greatly exerted the effect of word-of-mouth marketing and network communication, and low-cost incubating a group of national influences. Agricultural brand. The next step of "Internet +" and the deep integration of agricultural production and management will further advance the agricultural brand building into a new stage. On the one hand, new agricultural business entities such as agricultural industrialization leading enterprises, agricultural cooperatives, family farms, and large professional households will continue to cultivate the advantages of the “Internet Plus” platform, continuously deepen the division of labor and target individual needs; on the other hand, based on big data. The social credit system, online and offline credit evaluation will continue to improve, and provide a good credit environment for the creation of corporate brands and personal brands for new agricultural business entities.

Third, “Internet +” consolidates modern agricultural technology and equipment. The relatively backward level of agricultural technology and equipment is a weak link in China's agricultural development. With the continuous development of agricultural and rural informatization, villages and villages have achieved positive results in broadband projects, information access to villages, IoT regional pilots, and smart agricultural applications. Network infrastructure, intelligent technology equipment, and information service systems have begun to penetrate. All aspects of agricultural production, management, management and service use information technology equipment to promote agricultural modernization and show a good momentum of development. Breakthroughs in the intelligent control of production processes in field cultivation, facility agriculture, orchard production, livestock and poultry aquaculture, etc. The application of traceability in the whole process of information processing, agricultural resources and ecological environment supervision has achieved remarkable results, and the application fields of mobile Internet, Internet of Things and satellite remote sensing have been expanding in agricultural production. At present and in the future, Internet-based infrastructure, intelligent equipment, and data services should be introduced into agricultural production and management services. First, paving the rural Internet, Internet of Things, and the village-to-village service network “three nets”, focusing on solving the problem of broadband villages and villages, and adopting various technical means to accelerate the extension of broadband networks to natural villages. The second is to develop agricultural clouds. It may be considered to build a national agricultural and rural big data center on the basis of the existing agricultural production and operation data center construction, and encourage large-scale agricultural industrialization leading enterprises, e-commerce enterprises, logistics enterprises, industry associations, etc. to establish regional and industry-specific Cloud, deploying small and medium-sized data centers based on real-time applications. The third is to promote the promotion of intelligent terminals that meet the needs of agricultural and rural development, accelerate the development and promotion of intelligent terminals and equipment suitable for agricultural needs, and promote the establishment of agricultural intelligent terminal purchase subsidy system.

(Original title: Understanding "Internet + Agriculture" requires a big vision)

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