According to the national automobile production and sales data provided by the CLUCC, sales of domestic SUVs (excluding imported cars) in the fourth quarter of 2017 reached 3.147 million units, which represented a sales advantage of more than 920,000 units compared to compact cars, further consolidating the largest domestic fines. Submarket position. According to the data of the leading domestic defective automobile products and car owner quality complaint information collection platform car quality network, the total domestic SUV complaints in the fourth quarter were 5905 cases. Among them, the volume of complaints of self-owned brand models once again surpassed that of joint venture brands.
SUV model sales and complaints both rose in the fourth quarter
According to the data, the sales of SUVs (excluding imported cars) in the fourth quarter were still ranked first in the sales volume of each model, and became the only model with a sales volume of more than 3 million units in the quarter, which opened up a noticeable gap with other models, and currently the domestic SUV market. The heat is amazing. From the perspective of market segments, the compact SUV is still the main selling model in the market, with an average sales volume of more than one million per quarter.
As shown in the above chart, the number of complaints in the fourth quarter of the SUV model is still ranked second, but the overall amount of complaints is still more concentrated, compared with the third quarter has a 30% increase, compared with other models except compact cars The overall complaint volume of the SUV model is still at a relatively high level.
Sales volume increased more than the same period of the previous year
From the sales changes in the quarters in the past year, the sales of SUVs are generally in line with the sales pattern of the domestic auto market in the past few seasons. Following the rebound in the third quarter, the sales volume in the fourth quarter has achieved even more significant growth and hit a record. The highest single-quarter sales in the year. The fourth quarter data showed that sales of SUV models (excluding imported cars) rose by 33.6% from the third quarter and rose by 4.3% from the same period of last year.
In the fourth quarter of the SUV model sales are gratifying at the same time, the amount of complaints also showed a clear upward trend compared to the third quarter. According to statistics, the total number of complaints for the SUV models in the fourth quarter was 5,905, a sharp increase of 30% compared with the third quarter, and the total number of quarterly complaints has created a new high in the past year. Of course, this has a certain relationship with the strong market performance of the SUV models in the fourth quarter and the large amount of vehicle models.
A total of 48 hot-selling SUV complaint sales ratios are better than their average
As the leading domestic defect vehicle product information and vehicle owner quality complaint information collection platform, Car Quality Network adopts the “Complaints Sales Ratio†evaluation system to analyze the fourth quarter SUV products. In addition to imported models, there were 185 models of SUVs supported by sales data in the fourth quarter. In order to ensure the accuracy of the data, the car quality network only counted the first complaint cases of the 185 models, and finally calculated that the average sales volume of the SUV in the fourth quarter was 12.5.
According to calculations, the average sales volume of SUVs in the fourth quarter was 17,000 units (average monthly sales of 5,671 units). Among the 185 models, sales of 64 models exceeded this average, becoming the hot selling SUV models in the fourth quarter. Of these, 48 models had a complaint sales ratio better than the 12.5-percent average of the same class, and had a good reputation for quality in the hot-selling SUVs. The sales performance of these hot-selling models was more specific than the following:
As shown in the figure, the sales volume of the 48 hot-selling SUV models in the fourth quarter of 2017 was better than the average value of 12.5-thousandths of the SUV models in the same period, and the product quality stability was better than that of the domestic same-class vehicles. At the same time, the sales volume of the 50 models including the 48 models was higher than the average of 14.2% of the average for all models in the same period, indicating that the quality stability of these models is also among the best in the domestic passenger car market. On the whole, in the four quarters of 2017, the average sales volume of the SUV models was better than the average of all models in the same period. This also reflected to a certain extent that while the sales volume of domestic SUV products has increased rapidly, it still guarantees that Good quality word of mouth.
Self-owned brand, a single Korean law system warms up
Judging from the proportion of each country, the final models in the fourth quarter are still the most independent brands, accounting for 48% of the total 23 models, an increase of 7 percentage points compared with the third quarter. In contrast, the Japanese brand's short-listed models accounted for 9 percentage points less in the third quarter compared with the total of 11 short-listed models, which accounted for 23%, while still occupying the second position, which is consistent with the Japanese brand's consistently better quality reputation. In the fourth quarter of the German brand, there were a total of 5 models, which accounted for 11% of the total number of cars dropped by 4 percentage points in the third quarter. In addition, in the fourth quarter, the US, European, and Korean brands were all three models, accounting for 6%. Compared with the continuous downturn of the US-based brands, Korean and French SUVs saw a certain degree of recovery in market performance in the fourth quarter. Citroen Tianyi C5 AIRCROSS and Hyundai ix35 were sincerely priced for the sales of the two branded SUV models. Growth has played a very key role.
to sum up:
Judging from the sales volume ratio in the fourth quarter of 2017, the performance of self-owned brands and Japanese brands in the SUV market is still outstanding, and the German-based brands have also maintained their consistent performance. In terms of specific models, Dongfeng, the self-owned brand, has attracted 8 of the top 10 models, including Jingyi SUV, WEY VV5, Geely Vision X3, Haval M6, Kerry K60, WEY VV7, and Zotye T700. Even swept the top five in the list, and the complaint sales ratio is 0, the overall performance is quite strong. In addition, Citroen Tianyi C5 AIRCROSS not only achieved a breakthrough in sales after the listing, and reinvigorated the Citroen brand. Its product quality reputation also broke the people’s awareness of the legal brand, and it can be considered as worth considering. Joint venture compact SUV.
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