China's heavy truck market sold 886,400 vehicles in 2011, a year-on-year decrease of 13.44%. Compared with the higher expectations of major OEMs at the beginning of 2011, China's heavy truck market is just like a waterloo. All companies are waiting for the spring in the cold. In the overall climate of the industry's overall decline, the performance of the major heavy truck companies? Has the competitive landscape changed?
The pattern of the three camps has not yet been broken
Following the competitive pattern in 2010, the first group army is still the three companies of Dongfeng Commercial Vehicles, FAW Jiefang and China National Heavy Duty Truck. The total market share of the top three companies accounted for 55.56% of the total sales, which was a 6.28% loss compared to 2010. From the above, it can be seen that with the increasing richness of domestic heavy-duty truck products, there is more and more room for users to choose, and the ranking host manufacturers are eroding the market share of the top three.
Members of the Second Group Army are Futian Auman and Shaanxi Auto. As for the Third Army, except for the New Army Grand Canal Heavy Truck, which puts the 2010 Tianjin No. 10 ranked third among the top ten in the squeeze, the remaining heavy truck companies continue to remain in the top ten. Within the list. It can be said that the heavy truck structure of the three camps has not been broken.
From the perspective of sales volume, the number of the first group army has decreased from 200,000 in 2010 to the order of 150,000, the sales volume of the second group has been on the order of 100,000, and the companies in the third camp have not yet exceeded the 50,000 mark. .
All camps confront each other
First of all, in the first group camp, Dongfeng commercial vehicle sales volume fell 3.57%, but the total sales volume jumped to the first place in 2011 from the third place in 2010; FAW Jiefang, China Sinotruk sales fell 31.42% year-on-year, respectively, and 28.56%, both companies took a step back.
According to industry analysts, the growth rate of tractors was the fastest in 2010. As a result, FAW’s liberation sales exceeded 200,000 units in one fell swoop. In 2011, the market was just the opposite. The tractors fell the most, resulting in a significant decline in FAW’s liberation sales; Dongfeng commercial vehicle tractors The product line of trucks and trucks is relatively complete. Therefore, the decline rate in the first group army is the smallest. At the same time, the two star products of Dongfeng Commercial Vehicles, Dongfeng Tianlong and Dongfeng Tianjin, have performed well. Dongfeng Tianlong has achieved an annual sales volume of nearly 100,000. Dongfeng Heavy Truck Co., Ltd. does not allow strategic products while Dongfeng Tianjin also demonstrates its strong market competitiveness with sales of 50,000 vehicles.
In 2011, the market share of China National Heavy Duty Truck Group was down 3.43 percentage points from 2010. Some people claimed that in the light weight Chinese heavy truck market, heavy trucks urgently need to slim down their own products. It is understood that heavy trucks are currently working with the United States Henderson Rubber Suspension, Germany Man and other internationally renowned manufacturers, tailor-made for their heavy-duty set of slimming programs, and the market reflects a good, is expected to usher in a strong return in 2012 Year.
In the past three years, Fudan Auman and Shaanxi Automobile have been fighting in the second group. In 2009 and 2011, Fukuda surpassed Shaanxi Automobile with a slight advantage. After successfully establishing a joint venture with Daimler in December 2011, it is expected that it will launch an attack on the first camp echelon. The veteran power Shaanxi Automobile Group regards natural gas heavy trucks as a flag to expand its market and strives to occupy a commanding height in the field of new energy heavy trucks.
Among the third group, the most dazzling dark horse is the Universiade heavy truck, which has grown from 196 units of annual sales in 2009 to 4,972 units in 2010. In 2011, it sold 13 604 units for the top ten in the industry, demonstrating tenacity. The vitality and momentum behind it. In addition, JAC's heavy truck ranked No. 9 in 2010 rose rapidly to No. 7 with a year-on-year growth rate of 32.19%, and its market share increased from 2.52% in 2010 to 3.85% in 2011.
In the third group army, not every enterprise is going upstream like the Grand Canal or JAC. Although Beiben still occupies the top position in the heavy truck industry, its market share has increased from 4.48% in 2010 to 4.54%, but its overall sales volume has dropped by 12.18%; Hongyan, which was ranked seventh, was caught by JAC in 2011. Super, ranked eighth, but its new product Hongyan Jieshi has entered the marketing period, it can be said that the power of Hongyan's new products in 2012 can not be underestimated; Hualing and Hongyan similar, also declined in the rankings A step back from the eighth place in 2010 to the ninth in 2011, its market share has also been reduced from the original 2.99% to 2.22%.
China's heavy-duty truck industry encountered Waterloo in 2011. However, from the perspective of 2012 annual business conferences of various companies, all major OEMs are working hard to prepare for 2012. In the face of such an uncertain year, China's mainstream heavy-duty truck companies can also hold live. ?
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