· The launching ceremony of "40 years of reform and opening up and tribute to Chinese auto figures" was held in Beijing

From struggling to galloping, China's auto industry has experienced a long process of reform and opening up for 40 years. Behind these 40 years is the silent adherence and dedication of Chinese auto figures. In 2018, CCTV Financial Channel launched the annual heavy plan “Reform and Open 40 Years • Pay tribute to Chinese Auto Figures”, and invited the auto industry authority, business leaders, industry association representatives, and media elites to form the “100-member selection committee” to jointly select For 40 years, the Chinese car characters worthy of our tribute.

"40 years of reform and opening up and tribute to Chinese auto figures" is an important activity planned by CCTV's financial channel in the 2018 year of reform and opening up. During the event, CCTV Financial Channel will spread the story of Chinese auto characters and showcase the Chinese car characters in the form of online and offline reports. Helping the new development of China's auto industry, paying tribute to the spirit of Chinese auto figures in pursuit of excellence and courage.

On April 25th, the event officially held the launching ceremony of “40 Years of Reform and Opening up • Paying tribute to Chinese automobile figures” at the Beijing Convention Center. CCTV Finance Channel Director Qi Zhuquan, CCTV Financial Channel Director Assistant Chen Hongbing, Changan Automobile Chairman Zhang Baolin, Beijing Automobile Group Co., Ltd. Party Secretary and Chairman Xu Heyi, Chairman of Huachen Automobile Group Holdings Co., Ltd., Chairman of the Board of Directors Yu Yumin, Chery Automobile Co., Ltd. Yin Tongyue, Secretary of the Party Committee and Chairman of the Board of Directors, An Jin, Chairman of Jianghuai Automobile Group Co., Ltd., Yu Youde, Deputy Secretary of the Party Committee and Deputy General Manager of China National Heavy Duty Truck Group, and hundreds of representatives of the automobile industry and relevant media representatives witnessed the event. Grand launch.

At the launching ceremony, Qi Zhuquan, director of the CCTV Financial Channel, delivered a speech for the event and explained the main purpose of the event. Director Qi Zhuquan specifically mentioned that although the automobile is an important pillar industry of the national economy, it has developed rapidly over the past years and has achieved a historic leap in many fields. In his speech, he mentioned that "the 40-year development of the automobile industry and the 40-year process of China's reform and opening up have been resonant at the same frequency. Today, the contribution rate of the automobile industry in GDP exceeds 6%, and for every 1 percentage point increase in the automobile industry, It can boost the growth of the upstream and downstream industries by 17 percentage points." Despite the outstanding achievements, in the media communication, the focus on the new highlights of the automotive industry is mostly, and the content of the overall development of the automotive industry in the past 40 years is less. Therefore, on the occasion of the 40th anniversary of reform and opening up, CCTV’s financial channel invested a large amount of media resources to plan a special event of “40 years of reform and opening up • tribute to Chinese auto figures”, which is responsible for the central media’s reporting on key industries. Through this event, we will spread the story of the automobile industry to the whole society, show the contribution of the automobile industry, pay tribute to the people in the automobile industry, form a good social opinion, and contribute to the development of China's automobile industry.

Subsequently, the leaders of the automobile industry expressed their love for the story of the car characters they wanted to pay tribute to in the 40 years of reform and opening up, and expressed their respect to the older generation of industrialists, technological innovators, younger generations of autobots, and frontline craftsmen. . The story is touching, the entrepreneurs and the audience are full of tears. These stories fully show us the Chinese car people's enthusiasm for the automobile industry. It is precisely because of their unremitting efforts that they have gradually promoted the development of China's automobile industry. "Car Kingdom", let the Chinese people fully enjoy the car civilization.

Finally, the CCTV financial channel leaders and the Chinese automotive industry leaders jointly launched the event. The site also released the “40 Years of Reform and Opening up • Paying tribute to Chinese car characters” for the first time, for the next series of publicity and reporting activities and “Reform and Open 40” Year • Pay tribute to the Chinese car characters” ceremony to warm up in advance. The event brought together the elite leaders of the Chinese automotive industry, and more condensed the wisdom and sweat of the entire Chinese automotive industry, which shows the "Chinese dream" of Chinese auto characters.

At the same time, the scene also opened the channel for the collection of stories for the whole society. Netizens can participate in the “Reform and Open 40 Years” by paying attention to CCTV Finance and WeChat, Weibo public account, CCTV “Dialogue” WeChat and Weibo public account. • Pay tribute to the Chinese car characters in the eyes of the “Caring for Chinese Cars” event.

At present, China FAW Group, Dongfeng Motor Group, Shanghai Automotive Group, Changan Automobile, Beijing Automotive Group, Guangzhou Automobile Group, China National Heavy Duty Truck Group, Chery Automobile, Brilliance Auto Group, Great Wall Motor, Jianghuai Automobile and other heavyweight car companies and their heads People have fully participated in the event. The event will be held in Beijing in early June in the "40 years of reform and opening up • tribute to Chinese car figures" ceremony, and will release a list of selected people to pay tribute to Chinese car figures.