The modern minimalist design integrating technology and art, the strong appeal of the NVC brand, and the popularity of Berkeley Berkley in the market can be said to be no suspense. It is understood that since the grand listing in October last year, Berkeley has developed more than 100 dealers nationwide, and has more than 30 stores that have officially opened, and the channel expansion has achieved remarkable results. It is not difficult to complete the goal of 300 stores in 2017. Xu Jin, general manager of the home lighting division of NVC Group, said with confidence. Berkeley: Two months to recover the daily sales volume doubled Nanguo Lighting City is a high-end lighting store in Wuhan. In the short-opening Berkeley store, the products are novel and fashionable, and the display is patchwork. With fabric sofas and wooden coffee tables, the overall layout is warm and comfortable. Simple but not simple, this is a way of life that Berkeley has passed. Berkeley Berkley store It is understood that the Berkeley store in South China Lighting City has a total area of ​​about 220 square meters, the boss surnamed Xiao, was originally a dealer of NVC for many years. In recent years, with the improvement of living standards, the demand for medium-to-high-end modern minimalist lighting suitable for the middle class in the Wuhan market is growing. When seeing Berkeley Berkeley, Xiao can't help but shine. He quickly took over the agency of Berkeley Berkeley, intensively renovated, sampled, and greeted the guests before the New Year's Day 2017. Berkeley Berkley Store According to reports, the Berkeley store has invested more than 600,000 yuan in the early stage. This cost is not high for the brand lighting store, but the output is obvious. In the Southland Lighting City, the Berkeley Berkley store is very eye-catching and distinctive, and naturally it is easier to attract customers to the store. Xu Jin said that because it was only opened a few years ago, time-related businesses did not engage in any special promotions, but the store image was well done, and the daily sales were very good, almost double the original turnover, only two In the month, the previous investment of 600,000 yuan was recovered.
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