Michelin Chia Service Network Wins China Automotive Star Service Brand Award

In recent days, the Michelin Chi Jia Automotive Service Network has won a four-star service brand award for the "China Automotive Service Brand Star Rating" hosted by China Automotive News for its professional, reliable and diversified services. This is also the only award-winning tire service brand in this selection. This award has been successfully held for three times since 2006. The awards were scrutinized by the jury through unannounced visits, field investigations, visits to nearly 10,000 users. The awarding of the award is the best proof of the rapid development of the international brand "Changjia" in the Chinese market over the past five years.

Chijia is a car repair and maintenance network centered on professional tyre sales and service that was introduced by Michelin in 2003. In the past five years, Chijia has taken full advantage of the core competitiveness of “international quality, flexibility, and adaptability” and developed a model that complements professional tire services and diversified value-added services, consolidating the win-win situation between consumers, partners, and Michelin. The pattern also provides practical examples for the sustainable development of China's auto aftermarket. In April of this year, the 500th Chigao Automobile Service Center officially settled in Chongqing, marking the “Changjia” international brand that has thrived in the Chinese market in the past five years and has become the largest professional tire sales in the Chinese automobile market. Service-centric car repair and maintenance network. At this point, Michelin has more than 3,500 retail and service channels in China, further demonstrating its commitment to deepening the automotive aftermarket.

Professional, reliable and diversified services are the basis for Chi Canada. In terms of professional services, Michelin uses a standardized management process (SOP), which has a clear specification for every aspect of consumer-oriented products within the store. The SOP also established the “Mystery Visitor System”, which is an independent third-party member who randomly conducts an assessment of each store in an anonymous form. In 2007 alone, the number of visits by the mysterious visitors to Chijiadian reached more than 1,100.

Diversification is the direction of development and is also an inevitable trend in China's auto market. In this regard, we have increased our efforts to provide consumers with more close-knit businesses in the same store. After five years of development, Chijia's service projects have extended from professional tire services (such as four-wheel alignment, professional tire repair, regular inspection of air pressure, adjustment, etc.) to automotive repair and maintenance services (such as replacing oil, brake pads, and batteries. And so on), vehicle cleaning, beauty, automotive equipment and other value-added areas, seeking greater value for consumers.

Behind the high-quality service requires a reliable and advanced support system. In this regard, Chika has written several firsts: it has taken the lead in introducing standardized operating software and unified management of customer information; it has taken the lead in opening Chika Networks’ Chinese website and customer service hotline 400-886-0088; A campaign to launch services into the community, out of stores, into the consumer. Since August 2005, community tire safety testing has been carried out in nearly 230 communities in 31 cities including Beijing, Shanghai and Guangzhou. More than 50,000 vehicles have been provided with tire safety inspections including tire wear, air pressure, and other items. More than 16,000 tire safety hazards have been discovered and solved, and are generally well received by community owners.

TyrePlus Chica was first launched in Australia in 2002, followed by China, Thailand and Russia. Since Michelin established the first Chiga Automobile Service Center in China in January 2003, the Chijia Auto Service Network has grown rapidly. At present, there are 500 member stores in various provinces and cities across the country. Chijia has become the largest one in China. Professional tire sales and service as the core of the car repair and maintenance network.

In order to ensure that consumers enjoy a unified service and a perfect shopping experience, Michelin has detailed and strict requirements for the hardware equipment of TyrePlus car service center; comprehensive marketing service training for tire retailers participating in TyrePlus Chia car service network Requires all TyrePlus car service centers to strictly implement uniform standard services and operating procedures during their operations. Michelin's rigorous training and quality management controls give consumers a completely uniform standard service at any TyrePlus store in the country.

"Chi" is a problem for cars and cars, and "plus" means value-added services. The introduction of Chi Canada in China has revolutionized the traditional concept of tire service in the Chinese market. The launch of comprehensive strategic cooperation between Michelin and top-tier spare parts and equipment manufacturers including Shell, Mahler, Warta, Tiptop, Valeo and Philips will enable Chijia to once again lead the Chinese auto parts and accessories market. future development. Under the framework of strategic cooperation, Michelin will work with its partners to develop channels, strengthen channel development, and support each other in the areas of product supply, service support, and training to better meet growing consumer demand for professional, convenient and value-added services. Demand.