·Meco Platinum and Taobao Yunxiu signed a strategic cooperation agreement

On August 7th, the signing ceremony of the cooperation between the world famous tire manufacturer, the US-listed tire company Cooper American Cooper Tire and the domestic well-known steam distributor service platform Taoqi Yunxiu was held in the Land Rover Huzhou Experience Center. This is another major strategic deployment of Cooper Tire in the Chinese market for nine years. Cooper hopes that this cooperation will combine its product and service industry chain and offline channel expansion and promotion with the existing platform advantages of Taoqi Yunxiu, which will lay a good foundation for future strategic layout and sustainable, healthy and rapid development. basis.
Why Embrace the Internet At the signing ceremony of this strategic cooperation agreement, why choose to cooperate with Internet companies such as Naughty Cloud Repair has naturally become the focus of everyone's attention.
Dr. Cao Kechang, senior vice president and general manager of Asia Pacific at Cooper America, said, "To enter the automotive service industry through the Internet, the consumption habits for new generation owners are inevitable choices in line with the development of the times and market demand. At the same time, The strategic cooperation of Taoqi Yunxiu is beneficial to our brand promotion on the channel side, and can reach out to its existing large retail customer base, provide them with quality products and expand potential channel resources. This cooperation will also be beneficial to US Cooper. The brand image of tires has played a positive role in promoting the spread."
Cao Kechang also stressed that compared to the B2C model, Cooper believes that the O2O model is more suitable for tire e-commerce, because higher technical thresholds are not conducive to consumers to buy and install products themselves. In this case, choosing an excellent O2O partner is the best choice for Cooper Tire.
In 2015, the new service brand “Taoyun Yunxiu” was established. While deepening the customers of the original auto repair shop, it established an offline chain store system to provide management software, financial support, online gathering, information sharing, training, etc. for the chain stores. Multi-faceted service, and strive to become the O2O auto repair chain system covering the whole country. “Taoyun Yunxiu” provides a comprehensive solution for “traveling the net” for the relatively traditional auto repair enterprise, which makes it have a new competitive advantage in today's Internet era.
"Taoyun Yunxiu's goal is to become the forerunner of the Internet, providing a mobile Internet-based overall solution for store operations, cutting from the supply chain, rooting store operations and car owner management and ultimately setting new service standards for the auto parts industry." Mr. Zhou Gang, co-founder and vice president of the company, said at the strategy signing ceremony. With the increase in car ownership, the Chinese automobile aftermarket has the characteristics of large scale and high growth rate, among which the annual output value of the maintenance industry has reached more than 500 billion yuan. The booming automotive aftermarket is known as the “golden industry”, and the advantages of mobile internet and e-commerce platforms that combine online and offline services in the automotive service sector through the mobile Internet are highlighted. “By the self-developed auto parts industry's most professional trading and supply chain system, our platform strength and large customer base will bring real benefits to our partners. Cooper American Cooper Tire as a century-old brand, its historical heritage, right The persistence of quality, commitment to the Chinese market and its brand awareness have also attracted us to this cooperation."
The Sino-US market is different from the different strategic choices. It is also a huge automobile market. Cobalt's strategic choices for China and the US market are quite different.
In the mature US market, as the competitive landscape of the automotive industry has been basically stable, the automakers in the tire matching market have a relatively high voice, and the entire market is in the buyer's market. Therefore, the focus of Cooper tires is in the retail and redemption markets.
The Chinese market is in stark contrast to the US market, with car brands and fierce competition. In this case, Cooper chose the strategy of supporting and retailing on two legs. On the one hand, Cooper combines the advantages of its own off-road tires, and cooperates with emerging SUV manufacturer Haval and other enterprises. Up to now, the number of supporting auto companies for Cooper Tire has reached seven, and it is expected that only 10 will be added by the end of 2015; Vigorously expand the retail market, so far Cooper has developed more than 4,000 retailers across the country.
Cao Kechang denied this whether the O2O model would have an impact on the existing 4,000 dealers. On the one hand, Cooper will minimize the problem of poor internal competition by means of product models, etc. On the other hand, Cooper believes that its current biggest goal is to “make a big cake”, that is, in the tire market, solid Platinum is still an emerging brand. Through cooperation with Naughty Cloud Repair, Cooper Tire can enhance its popularity and influence among consumers, thereby expanding the overall market share of Cooper Tire, and traditional dealers will benefit.
Not satisfied with the "professional off-road tires" market segment Although Cooper tires entered the Chinese market in just nine years, the observation and response to the Chinese market is quite sharp and swift. Whether it's brand expansion, channel development or embracing e-commerce today, every strategic choice is fruitful. Especially in the off-road tire market, Cooper Tire has gradually established a more favorable market position.
Prior to the signing of the strategic cooperation agreement, Cooper's strategic partner and the Land Rover Huzhou Experience Center, which is the exclusive tire supplier, Cooper invited the professional media and guests to conduct professional off-road test drive to fully experience the United States. Cooper tire products are especially for off-road tire performance. The Land Rover Huzhou Experience Center is Asia's largest experience center and the largest off-road test track in Asia. Its challenge line is designed and developed by the world-renowned professional track design company D3 Active.
Relying on the natural environment and mountain road structure of Moganshan, we should rationally use steep slope cliffs, rocky jungles, and tea fields to plan the all-terrain challenge lines with different styles. American Cooper Tire has excellent performance in wading, climbing, downhill, side slopes, ruts and ditches, and has been well received by the attendees. As the "Master of Global SUV & Off-Road Tire", Cooper's US-based Cooper Tire's off-road tire performance and "Triple Armor" patented technology are among the leading products of other tire brands in the world, and completed in 2015 China Ring Tower (International As the only designated off-road tire supplier in the rally, the whole process is escorted and recognized by the majority of off-road enthusiasts.
Obviously, Cooper Tire is not satisfied with just taking the professional off-road tire market, but is turning its attention to the larger consumer market. This event is the commitment of Cooper Tire to the Chinese market, and it is an expression of its positive response to the market development trend. It is a strategic embodiment of the US Cooper Tire and the Chinese market. Through comprehensive deployment of online and offline, excellent product performance and patented technology, it is believed that Cooper American Cooper Tire can lay a good foundation for its future strategic realization and sustainable and healthy development.

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