Since the introduction of LED, the global lighting industry is facing major reforms, and Philips, which started with lighting, bears the brunt. To maintain market leadership, Philips hopes to lead the market and enter a new era of lighting industry. According to Qi Shansi, general manager of Philips Lighting Hong Kong and Macau, the lighting industry has undergone a reform every 30 to 40 years. It is now a reform period. She believes that the lighting industry has three major trends, and it is the direction of brand expansion. 1. The world needs more light: urbanization, the demand for lamps naturally increases; 2. Energy saving: the world can produce energy that is no longer enough to support the needs of the public; 3. Digital lighting: In addition to the switch, consumers begin to demand control Platform, increase flexibility. There are two different types of markets that are suitable for the world. The demand for lighting is increasing, but different sectors have different needs for lamps. Therefore, Philips divides the market into consumer and professional markets and provides related products. Consumer market: In addition to providing its own lamps, it has introduced many well-known brands in recent years; joined Disney lamps to open up the children market. Yan Shansi said: Every brand has its own unique features, and will not convert all brand names to Philips. In this way, the product range can be more diversified. Professional market: For hotels, stadiums and airports, the lamps used have also undergone major changes in recent years. Yan Shansi said that in addition to replacing the light bulb, we also provide a complete control program. In addition to traditional trading, Philips also launched a complete solution. In the past, if you want to update, you will switch the bulbs, and the lamps will only have switches. Now the lamps can be connected to many systems. Just like a hotel, different areas can be managed with different systems. Philips has a dedicated team to develop suitable solutions for the company. On the other hand, the lighting industry must continue to develop and must not follow the trend of technology. Ao's bright lighting Tan Guoxin said that the current LED market occupancy rate is about 30. It is expected that by 2020, its market share will increase to 50, and LED lights will dominate the lighting market in the future. Be the first to develop LED to promote the hope to lead the market into a new era of Philips, of course, will not let go of the LED business opportunities, good thinking, with Philips global product calculations, there are 36 LED. For example, Philips launched the FriendsofHue series, in addition to the use of LED bulbs Add smart home elements, use smart devices, control lighting, and launch smart products in one step. The main force of Philips must be LED, and 60% of the promotion resources are on the LED. Yan Shansi said that in the past few years, a lot of efforts have been made in market education. LED popularization market competition is now in the LED reform period, we are constantly increasing the proportion of company LED. However, LEDs are becoming more and more popular, and there are many up-and-coming stars in the market. It is not easy to maintain the leading position. Yan Shansi said that after the emergence of LEDs, many foreign companies have joined the LED market, and the market competition is more than ever, and there are great difficulties. However, because of the many people pushing it, the acceptance of the entire market has also increased. She believes that Philips still has an advantage. Many new competitors focus on LEDs, such as Sharp and Samsung. We have both LEDs and traditional lamps. The customer's needs are not necessarily just LEDs. What are the customers' needs, we have to sell them. To truly develop LEDs, we must not blindly implement them. We must clearly understand the needs of our customers.å²‘å–„æ€ means that to understand the needs of customers, not all customers feel that all lamps need to use LEDs, which can be a comprehensive solution. The purchase of flats has reduced the development of the lighting industry. Apart from the increasing market competition, the real estate market in Hong Kong is dull and it has also made it difficult for Philips to develop. Yan Shansi said that the transaction volume of the building fell and the competition was great. The number of people buying buildings has dropped, and the number of people who need to decorate and buy lamps will also decrease. The average person will be renovated after a while, so the industry has always relied on buying a building. She also pointed out that the LED industry has low barriers and poor quality, which has caused the public to have the illusion that the quality of LEDs is not satisfactory. However, the situation has gradually improved. LED power saving and environmentally friendly adjustable light and dark LEDs are becoming more and more popular in Hong Kong. What is unique about it? The proportion of electricity used is completely different, and LEDs are more energy efficient. According to Qiu Guoqiang of Tianxiang Notary, the life expectancy is longer than that of tungsten filament bulbs and power saving gallbladder, and energy efficiency is better. You can go to 450 degrees with a 9 watt LED, and 40 watts for a tungsten bulb. At the same time, it also has an advantage in environmental protection. Traditional energy-saving lamps contain mercury, which is harmful to the environment, but LEDs do not. As for the application, it is also more useful than the general bulb. Light and dark and color can be adjusted, LED is not necessarily lighting, can also be used as decoration. LEDs are becoming more and more popular. As technology matures, costs fall and sales prices adjust. LED is a new technology that is still being improved, including stability and heat dissipation. Qiu Guoqiang expects that the interchangeability of LEDs will increase in the future. At present, the price of LED is still more expensive than other bulbs. Qiu Guoqiang pointed out that the price of LEDs and electricity-saving gallbladders and tungsten lamps will be the same. It is possible, but at least for ten years.
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