Recently, in the domestic passenger car market, the major sales figures of the major car companies in June have been released one after another. The Geshi Automobile Research Institute compiled the passenger car sales rankings in June 2018 according to the latest data released by the Association, and targeted the monthly passenger cars. The market sales performance is divided into the whole and the three types of a brief analysis for the industry reference! (Note: The data in the text are all wholesale sales of narrow passenger cars)
Overall: TOP5 all slow down the growth rate of car SUV
In June 2018, the sales volume of the passenger vehicle market reached 1,835,300 units, an increase of 2.5% over the same period of the same period last year of 1,790,200 units, and a decrease of 0.8% from the previous month. Sales of cars this month increased year-on-year, SUVs fell slightly year-on-year, and MPV's year-on-year decline further expanded. From January to June 2018, the cumulative sales of the narrow passenger vehicle market reached 115.56 million units, an increase of 5.7% compared with 10.9361 million units in the same period of last year. The ending stocks were 256,300 units, an increase of 5.1% from the previous month. The dealer inventory pressure continued to increase.
In June, the weather in the southern region was hot, and the traffic to the store decreased. On June 12, the new energy subsidy policy was implemented. The sales of A00-class new energy vehicles fell sharply year-on-year. Due to the expectation of lowering tariffs in July, consumers who purchase domestic cars also have Certain influences, some consumers hold the currency to wait and see. All of the above may cause sales to decline in June.
The growth rate of the SUV market slowed down by 0.1% year-on-year. There is no SUV in the overall TOP5.
Car: Sylphy sales increased more than LaVida won the championship
In June 2018, the sales volume of the sedan market reached 963,800 units, an increase of 8.8% year-on-year. From January to June, the cumulative sales volume of the sedan market reached 5,704,800 units, up 8.8% year-on-year.
Sylphy and LaVida have always been chasing me. This month, Sylphy catches up with LaVida, ranking first. Sylphy is favored by consumers because of its large space and its terminal discounts of up to 30,000.
On May 25, 2018, SAIC Volkswagen's new LaVida announced its listing. After only one month, the new generation of Polaris was listed on June 29. In June, the new Bora sold 5,695 vehicles, contributing 27.7% to Bolai's overall sales, driving the ranking of Bora. Significant improvement, from the 12th last month to the 7th of this month. The two new cars from the North and South Volkswagen are based on the Volkswagen MQB-A1 platform and have the same product positioning.
Leading sales in June exceeded 20,000 units, and the cumulative sales volume in January-June was over 100,000 units, a year-on-year increase of 2.8 times. The people targeted by the competition are very clear. The young people who value sports and fashion, the appearance continues the design concept of the Korean car high value, the starting price of less than 100,000 yuan, the discount is about 25,000 yuan, so just step into Consumers in society can accept and have strong competitiveness.
As the domestic star model, the Accord has been performing well. In the B-class market where competition has been fierce, the sales of the Accord are also very stable. However, since the tenth generation of the new Accord debut, too much change has made it controversial, especially by the same brothers CR-V engine throttle incident, negative news continues, in fact, consumers seem to be less optimistic about the tenth On behalf of the Accord, and in the first month of the new Accord listing (April) sales only 3,408 units, in May only sold 7,322 units, compared with the annual sales of over 10,000, but the Accord sales in June reached 14,443 cars, not far from the 15,869 Camry.
After the replacement of the new Yinglang, sales continued to fall, and this month fell out of TOP20. In June, only 12,017 units were sold, down 66.4% year-on-year.
SUV: Haval H6 fell for five consecutive months
In June 2018, the sales volume of the SUV market reached 746,100 units, a year-on-year decrease of 0.1%. The cumulative sales volume from January to June 2018 was 4.996 million units, an increase of 10.1% year-on-year.
In the case of a year-on-year decline in the overall SUV, SUV models are under pressure. Among the TOP20 models, 8 models have experienced different degrees of decline. The SUV sales champion Haval H6 sold below 30,000 this month, the first single in September 2015. Monthly sales fell below 30,000, only sold for 26,300 units, down 25.3% year-on-year. Haval H8 shows that the production and sales volume is 0 in this month's data, will choose to stop production? Perhaps because consumers are less accepting their own brands, the price of H8 has reached the price of mainstream joint venture brands, and the emergence of H9 and WEY brands has made fewer and fewer consumers choose H8.
CR-V surged 1,162 times this month, mainly due to the fact that it sold only 9 vehicles in June last year. The sales volume was so low last year, mainly because the new CR-V was launched in July, and the old CR-V is no longer available. Mass production, and the old CR-V has no advantage in price.
MPV: Wuling Hongguang has shown a three-year losing streak
In June 2018, MPV market sales reached 125,400 units, down 20.2% year-on-year. From January to June 2018, the cumulative sales volume was 856,800 units, a cumulative year-on-year decline of 13.3%.
Wuling Hongguang's sales for three consecutive months continued to fall year on year, which cast a shadow over the MPV market. Today, cheap vans have been unable to meet the needs of most domestic consumers. The main consumer groups of cheap MPVs are now flowing to the low-end SUV market.
After the second child policy, many "van" brands began to produce seven MPV models, the most obvious is the GM Wuling, Baojun 730 is the product of its. At first, Baojun 730 did win a certain market, but with the gradual escalation of consumption and the high complaints of Baojun 730, Baojun 730 has been difficult to satisfy consumers. This month, only 4,502 vehicles were sold, a 70% year-on-year decline.
But another MPV sales is very eye-catching, that is BYD Song MAX, Song MAX with its high value, rich configuration, flexible space layout continues to sell well, is BYD's best-selling model, and BYD's only sales this month Ten thousand models.
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