Founded in 1981, Hongyan Electric Appliance Co., Ltd. is a well-known brand in the field of electrician and family information. Hongyan Electric has been involved in lighting since 2005. In 2009, it integrated Taiwan Dongbei's upstream and midstream industry chain resources to establish a joint venture company in Hangzhou, and entered the LED lighting field. Since the launch of the domestic channel on October 28 this year, the index of concern in the industry has been growing. On November 19th, more than 50 dealers from Zhejiang, Jiangsu, Shandong, Henan, Anhui, and Hubei provinces gathered at the West Lake, and began a two-day Hongyan LED smart lighting experience tour. What is the charm of Hongyan in the short-term to attract industry attention and the attention of many channels?
As the leading geese of Hongyan, Wang Micheng, the president of Hongyan Electric, has received much attention from the industry. Wang Micheng studied Chinese origin. In 1988, he happened to enter Hongyan, and he became the helm of this state-owned enterprise. In 25 years, he used his wisdom, determination and dedication to make Hongyan Electric from a small company that only makes switch panels into a group company with four major product groups: electrician, lighting, intelligence, and tube industry. Committed to promoting the cross-border integration of the building electrical and lighting industry, entering the era of wisdom. In the 25 years of Hongyan, Wang Micheng became the creator of the Hongyan model and was actually a witness and participant in the development of Chinese state-owned enterprises. Wang Micheng's success made him the outstanding manager of 2012 China. He once became a frequent visitor to the cover of Zheshang magazine, and many people mistakenly believe that he is the founder of Hongyan Electric.
When talking about Hongyan, Wang Micheng mainly talked about a key word: choice, this keyword is also recognized by many industry professionals as one of the 2013 industry keywords on Weibo. The choice is more important than the effort, how does Hongyan Electric choose? What kind of choice opportunities will Hongyan Electric bring to the channel and industry?
The choice of the international market Hongyan brand has already flew out of the country. Wang Micheng's own brand road is not only in the domestic market, but also has become increasingly prominent in the international market, and has gradually gained recognition from more and more customers. Saudi customer Yasser originally had more than 20 suppliers in China. The quality of these suppliers is not guaranteed and uneven. As time goes by, many manufacturers have not found it, and finally left 20 million yuan of bad inventory, which is troublesome. . After choosing Hongyan, Hongyan provided Yasser with a package solution. Now, Yasser has become the most important partner of Hongyan in Saudi Arabia.
US partners have shown enough confidence in Hongyan LED products to enter large supermarket chains such as Wal-Mart and COSTCO. Foreign agents such as Saudi Arabia, South Korea, Thailand and the United States have even more trust in Hongyan LED products than domestic distributors. Not long ago, Wang Micheng just came back from the United States. In the United States, Wang Micheng focused on the sales of mainstream supermarket LED products such as HomeDepot, Wal-Mart and COSTCO. Hongyan's own brand products have successfully entered the United States, the Middle East, Thailand, Vietnam, South Korea, the Philippines, Angola, Italy, Dubai, Ethiopia, In countries such as Guinea, Wang Micheng, the leading geese, led Hongyan to fly abroad and fly to the world.
The choice of the central enterprise Putian Hongyan is a subsidiary of Putian, which is a holding subsidiary of China Putian. The Putian Group is a central large-scale enterprise directly under the State-owned Assets Supervision and Administration Commission. It has a century-old history, three nationally recognized enterprise technology centers, and four post-doctoral research stations. 5 listed companies. Hongyan will strive to become the sixth listed company under the Putian Group. When it comes to the future of Hongyan, Wang Micheng is full of confidence. Wang Micheng’s confidence comes from the strong support of Putian Group for Hongyan. In March 2012, China Putian and the Hangzhou Municipal Government established a strategic cooperative relationship. Putian invested 100 million yuan to set up China Putian Intelligent Lighting Research Institute in Hangzhou. The Hangzhou Municipal Government supported 25 million yuan of funds to strengthen the research and development of LED intelligent lighting. Hongyan Intelligent Lighting Research Institute has LED light source and lighting research and development center, intelligent control research and development center, Photobiological Health Research Institute (postdoctoral workstation), light environment design center, industrial design center (Lanze Design Company), test and verification center, photoelectric test Seven research and development centers such as the center.
Hangzhou Hongyan is one of the fastest growing companies in China's Putian. In the past 10 years, Hangzhou Hongyan has maintained a doubling rate every three years, with a compound annual growth rate of 26 or above. Hongyan has production bases in Hangzhou, Nanjing, Xi'an, Shandong Dezhou, Chengdu and other places, covering a total area of ​​260,000 square meters. At the same time, Hongyan has 57 offices across the country, more than 1,000 commercial supermarkets, more than 3,000 dealer outlets, and more than 10,000 distribution outlets. The offices and channels throughout the country are an important guarantee for the rapid and stable development of Hongyan LED lighting. More than 30 years of brand accumulation is the long-term driving force for the rapid and steady growth of the LED lighting industry.
Taiwan's Dongbei's choice of industrial chain advantage helps Hongyan take off. Many people understand that Hongyan started from an electrician. In fact, Hongyan entered the field of lighting as early as 2005. On December 16, 2009, Hongyan and Dongbei signed a joint venture company in Hangzhou. The two sides formally joined hands to enter the LED lighting industry. Hongyan Holdings 51, Dongbei provided industrial chain support for Hongyan, and Hongyan invested heavily in brands and channels. Hongyan has a strong brand influence in the domestic market and network channels to carry out LED lighting marketing work, and build a complete value chain system.
Dongbei Optoelectronics Co., Ltd. was established in 1993 and is headquartered in Taiwan. It was listed in Taiwan in February 2002. It is mainly engaged in LED packaging applications. It has a leading position in Taiwan's LED packaging industry, and has strong LED component packaging, lighting research and development and production capacity. Through the cooperation with Dongbei, Hongyan has formed a complete product line integrating LED home lighting, commercial lighting, industrial lighting, office lighting, landscape lighting, road lighting, light source and intelligent control system. The standard lighting system platform provides users with seven lighting solutions, home lighting solutions, office lighting solutions, industrial lighting solutions, commercial lighting solutions, parking lighting solutions, urban lighting solutions, landscape lighting solutions.
The choice of cross-border integration across the industry is the development trend of the industry for so many years. Mobile found out today that Tencent is their competitor. When it comes to cross-border integration, Wang Micheng uses the most popular WeChat and traditional communication operators. The competition comes as an example. Wang Micheng believes that in the LED era, the traditional electrician and lighting industry development model is out of date, and the future LED lighting must be a cross-border integration of integrated intelligent lighting concepts. Driven by information technology and the Internet, this kind of cross-border is no longer a diversification in the traditional sense, but an integration, which has created a new business model.
Mr. Wang believes that the electrical industry and the lighting industry itself have a great deal of relevance. Electrical products often bear the role of lighting product control terminals. The division between the two industries may be only half a door. However, in recent years, only the remaining half of the door seems to have been quietly opened. Hongyan has also been consciously promoting the integration of these two industries with electronic information technology, and proposed to integrate lighting and electricians with the concept of smart home, so that these two industries can be redefined.
The choice of business model from product provider to service solution When it comes to the future business model, Wang Micheng put forward the concept of robbery. In the next decade, it is the era of large-scale robbery in China's commercial sector. The granaries of all large enterprises may be robbed! Once consumers' consumption habits and consumer psychology have undergone fundamental changes, companies that are too late to change must encounter unprecedented robbery! In the electrician and lighting industry, both manufacturers and distributors should understand and analyze new business models after integration, make early changes, formulate strategies and make careful choices.
Wang Micheng believes that the LED lighting channel model will evolve with the innovation of technology. LED manufacturers will evolve from a simple product provider in the traditional lighting era to a comprehensive service solution integrating brand, product, technology, service, capital and resources. The future LED industry competition will evolve from pure brand competition, channel competition, product competition, price competition, etc. to business model competition, service competition and solution competition. Channel vendors choose not only brands and products, but partners with the ability to provide solutions.
Fiat Rods,Fiat Panda Tie Rods,Fiat 128 Rods,Lancia/Fiat Rods
MIANYANG TAPPET TECHNOLOGY CO., LTD , https://www.tappetracing.com