Changes in market demand Rotary stoves to enter the European and American market is very realistic

Grills, barbecues, charcoal ovens, gas ovens, etc. can make excellent barbecue food. High-tech research will eventually become a generation of respected barbecue equipment. The industry generally believes that: China's baking industry has experienced high-speed layout and homogenous competition in previous years, and it is developing in the direction of “scale, specialization, and differentiation.” These factors will ultimately be attributed to brands, and how they have grown from the past. The entire chain of brands, to achieve part of the give up, in order to "big" in exchange for "strong", to achieve the focus of the category, the customer's focus, thus creating a more powerful brand, as participants face new topics.

With the acceleration of urbanization in China and the gradual westernization of residents' eating habits, the domestic rotary oven industry has a huge potential for consumption. But what are the opportunities and challenges for baking machines that cannot be separated from rotary furnace equipment?

Rotary furnace to enter the European and American market is very realistic

From the change in demand of China's rotary furnace market in 2012, according to the current point of view, there are two points. First, from the perspective of sales of subdivided products, the market demand for moon cake machinery gradually decreases, the demand for cake and bread machinery market is stable, and the automated production line There is a clear increase in demand. Second, from the sales point of view, the current purchasers will first go through a detailed market inspection, and then optimize the product selection. After careful consideration, they will only place orders, which are more cautious than the previous purchases, but also indicate the current The competition in this market is increasingly fierce.

Faced with the above situation, on the one hand, the severe economic situation in the domestic market and the increasingly fierce competition, on the other hand, the growth potential of automated production lines, the rotary furnace industry in China should combine the two to find new breakthroughs. .

According to the current domestic market demand, the introduction of foreign advanced technology, the development of small hot-air rotary furnace, suitable for small factories, are now roasted and sold. With a small size, quick and other features.

Hot air rotary furnace sub-electric heating and fuel-type two major categories, with automatic temperature control, over-temperature protection, timing, humidification, hot air circulation, food vehicle into the furnace, rotating baking, uniform color, quick production. It can be used to dry and bake all kinds of breads, cakes, meat products and a variety of pastries. It is widely used in the canteens of food factories, bakeries, institutions, units, and troops, as well as food baking for individual food processing plants, cake houses, and western cake houses.

Rotary hot air circulation baking oven is the key equipment for baking food, especially suitable for high quality food, the best effect, is the most advanced domestic food baking equipment of the current era, the equipment uses diesel oil, thermal oil and electric heating. Species. Its appearance and inner room are made of stainless steel, which is clean and hygienic. This machine uses the combination of hot air convection, hot air circulation and a slow rotation car to make the food parts evenly heated. The water spray humidifier ensures the food inside the oven. Meet the standard of humidity, and through a certain temperature and time to make the food evenly cooked, flexible, delicious rosin.

In the past 2-3 years, China's rotary furnace is intended to enter the European and American markets. It is expected that this portion of foreign trade will account for 40%-50% of brand enterprise sales. But reality is always more difficult than planning. It is far easier than imagination to enter the European and American markets with higher levels of machinery and to win a place. Constantly updated products, continuous optimization of appearance and product quality, continuous improvement in automation, corporate management skills and staff quality and skills continue to increase.

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