When the car ownership reaches a certain level, manufacturers and stores rely on maintenance services to make profits. When the competition for maintenance services gradually became a red sea from the blue ocean, the status of derivative services became stronger. By the end of 2014, the number of motor vehicles in the country had reached 264 million, including 154 million vehicles. Recently, the author visited a number of 4S stores in four provinces such as Shandong, Jilin, Yunnan, and Sichuan, and learned that after-sales profits have accounted for more than half of all stores, and derivative services are the “biggest highlightsâ€.
What is the derivative service of this line of cars, because its scope is too wide, it is difficult to delay the è…¥ è…¥ è…¥ è…¥ è…¥ 癜î‹Ã¹î¬ç½Ÿæ’¼æ€ 癜î‹Ã¹î¬ç½Ÿæ’¼æ€ 癜î‹Ã¹î¬ç½Ÿæ’¼æ€ 癜î‹Ã¹î¬ç½Ÿæ’¼æ€ (2) î 当Oé“¡(19)饬蕖6.î’‘î’‘æ€ 14.  笆 笆 笆 笆 笆 瞪 瞪 瞪 瞪 è¼æ´¹ è¼æ´¹ 裢ç¾é¦— 裢ç¾é¦— 裢ç¾é¦— 裢ç¾é¦— 裢ç¾é¦— 裢ç¾é¦— 裢ç¾é¦— 裢ç¾é¦— 庑 庑 庑 庑 庑 庑 庑 庑 庑 庑 庑? There are two main reasons: First, the situation of competition has not changed, but more intense, forcing merchants to constantly seek new blue sea; Second, demand is expanding. Demand guides the market, how much consumer demand is, and how much space is available for derivative services! Derivative services will change the profit model of 4S stores from “line†to “faceâ€, even stereoscopic, even though each business income is not necessarily high, the overall income is obvious, which will be the way to survive in 2015.
In fact, the derivative service is not unfamiliar, it has appeared a few years ago, Fé’…æ³ä¸«î„¬å¢’欤 缃鹑冢 缃鹑冢 Ðªå½ î¡é²‚曰鹑诓 î¡é²‚曰鹑诓 牟 牟 牟 牟 牟 牟 瞥觯 瞥觯 瞥觯 瞥觯 瞥觯 瞥觯 ã„’ ã„’ 牡 牡 牡 牡 〉 〉 〉 〉 ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( V îŒ è‹ŒîŒ†î’•è¢‚ îŒ è‹ŒîŒ†î’•è¢‚ Î¤îƒŽé‹ˆå—£å ‘ Î¤îƒŽé‹ˆå—£å ‘ Î¤îƒŽé‹ˆå—£å ‘ 锕 锕 锕 锕 锕 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 The mature used car trading market, in addition to the sale of used cars, can also provide the same complete and complete after-sales service as the new car sales, which is an important part of the company's profit composition. In the future, China's used car business is likely to focus on used car transactions, making money through derivative services and products such as pre-sales, sales, and after-sales. This has become one of the topics of 2015. Mature business is expanding, and new business is constantly emerging. In addition, including boutique beauty decoration, rental, etc., all form a stable source of 4S shop revenue...
Some derivative services seem to have nothing to do with the car, through the twist belt of the owner, and the car combined. For example, the development of a cross-industry alliance, the so-called cross-industry alliance is to cooperate with other industries, car owners can get benefits, and can attract users from other industries to buy their own products. This is a wonderful example of a derivative service. Of course, there are certain risks associated with derivative services. For example, the so-called car shuttle restaurant has become ineffective in some cities.
The rise of derivative services is exciting, that is, the service is more detailed, and there are regrettable and reflective, that is, the quality of services provided by consumers, manufacturers, 4S stores, and people joining the “Nuggetsâ€. Staggered. A few days ago, the author interviewed a car owner, he said: the car is good, the sales process is also comfortable, but the "derived" this piece is a bit troublesome, the new leather seat "drum kit", navigation crash... After learning, 4S The store has given this business to others. Because it is a new business, the manufacturer's standards have not yet been “refined†here. This little thing raises a big question: What should the derivative service provider do and what must be done? The author believes that: manufacturers should take responsibility, strengthen the management of dealers, and constantly develop products that consumers need, and at the same time, "harsh standards" and products. Today's derivative services market has the most opportunities, the greatest potential, and the most problems. In the developed countries of automobiles, fashionable to sell "naked cars", many personalized configurations are added later, this is the future trend of the Chinese market. Derivative services require the cooperation of manufacturers and stores, and both are indispensable. Of course, products must be recognized by consumers for the needs of consumers. Behind the derivative services, some manufacturers and store owners are changing their minds, giving up face-to-face marketing with consumers, focusing on interaction with consumers and deriving along the needs of consumers. This is the way to the success of derivative services!
At present, most manufacturers establish a derivative business unit, extending the automotive industry value chain, and derivative services have also spawned a new profession - derivative service specialists, including financial experts, used car experts...
Today's auto market has gradually become the main consumer of the 90s. Their characteristics: thinking and action break the rules. Then, from car sales to car repair to derivative services, we must move according to demand and break the rules. There are many differences between the Chinese auto market and the United States, Europe, and Japan. It is destined to take its own path, which is also reflected in the service derivative. In 2015, derivative services will continue to be derived along the way of the Chinese auto market.
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