In the past 2015, the overall growth rate of China's auto market slowed down. After entering the “new normalâ€, many automakers in China's auto market experienced a decline or slight increase in sales. At the beginning of 2016, Zhang Weijie, director and general manager of FAW-Volkswagen Automotive Co., Ltd., said: "The Audi brand has a target sales volume of 520,000." Audi's January 2016 results have also been released after the mid-term change of the A6L. Netcom learned from Audi officially that Audi's sales in China resumed positive growth in January 2016, reaching 54,402 units, up 6.2% year-on-year, and leading the second BMW with 11,000 units. This year, for Audi, heavy products are mainly concentrated on the replacement of A4L, in addition to other new cars listed in the year.
FAW-Volkswagen Audi's 2016 annual sales target is 520,000 units, and the sales target can be achieved as long as it achieves a slight growth based on last year's sales. According to official data released by Audi, Audi sold 54,402 vehicles in China in January, an overall increase of 6.2% compared with 51,248 vehicles in the same period last year. Compared with the 3.8% decline in sales in December last year, this year began to reverse the slight decline last year and resume positive growth.
Audi's sales in China continued to remain at the top of the luxury car market in January. In addition, the second and third BMW and Mercedes-Benz brands are also catching up, but Audi still leads the BMW and Mercedes-Benz brands by as much as 10,000. Above the station.
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According to Audi's plan, there will be more than 10 new models launched in 2016. The mid-size models of the A1 and the mid-size and large-size cars A6L will be officially launched in China on January 4th and 22nd, respectively. In this year, Audi will also have a new generation of A4L, new A6L, A6Le-tron and Audi Q7e-tron and other new cars listed in China.
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