What do the upstream companies in the lighting industry want to know most? Answer: Fresh and hot market. Into nine cities, four counties and one town in Guizhou, Gansu and Zhejiang provinces, to provide a market information meal for the industry, so that upstream enterprises can understand more market terminal information, so that downstream businesses have access to the market. A clearer judgment.
Lanxi City, Zhejiang Province, Pujiang County: to create a local LED monopoly brand Lanxi City, the professional lighting market is basically no popularity, but the retail business distributed on the street is better, of which, NVC lighting storefront of 2000 square meters, is a local The largest lighting storefront. The Hong Kong Lan lighting area is about 1,200 square meters. The agent brands include Op Lighting, Qiyi Lighting, Zhengtai Electric, and Yiguang LED Lighting. Another big household in Lanxi is BBK lighting, covering an area of ​​600 square meters. It mainly deals with brands such as Jiamei, Sidon, Delixi and Yadian Electric. The above three are the largest lighting merchants in Lanxi.
There are not many lighting businesses in Pujiang County, only 17. There is only one professional integrated building materials market in Pujiang County. There are only 8 lighting manufacturers in the building materials market. In addition, there are 9 scattered in the county streets. The lighting area of ​​Pujiang County is mostly 60-100 square meters.
Wanjia Lighting is the largest merchant in Pujiang, and has represented the first-line brands such as Op, Qiyi, Yiguang, Guoxing, Kaiyuan and Matsushita Electric. It is understood that Wanjia Lighting has lost money in the bathroom business for the past two years. Now it plans to shut down the old bathroom with an area of ​​more than 2,000 square meters and move to the building materials market to concentrate on lighting products. According to the person in charge of Wanjia Lighting, I recently got the agent of Yiguang LED Lighting in Pujiang. He also said that in the future, Wanjia Lighting will build LED monopoly and turn Pujiang Wanjia Lighting into a local LED monopoly brand.
Yiwu City: Huangyangmei Market Scenery No longer the prosperity of Yiwu Huangyangmei Lamp Market has ceased to exist. The reporter visited and learned that there are more than 100 lighting businesses in the Huangyangmei lighting market. At present, there are only more than 20 actual businesses, and all others have to relocate to the Yiwu production materials market. At present, Yiwu lighting merchants are concentrated in three places: Huangyangmei lighting market, decoration city, material market. It is reported that the future lighting and lighting businesses will all be integrated into the production materials market.
It is understood that in April this year, Yiwu Huangyangmei lighting market developer Dingjian company did not do anything, the company completely withdrew from the lighting market; in May, Xiawangmen professional street shuffling to do inventory business, still doing business Dozens of door operators have entered a dilemma and collectively petitioned and asked the government to give a statement. Yiwu used to have two professional streets in the past, and they insisted on it, or they left, and the business owners were confused. The operators of the boxwood lamp market feel that the death of the boxwood lamp market is not the first one, nor the last one.
Anshun City, Guizhou: Lighting and Lighting Industry Development Specialization Anshun City Cuilu Jinzuo Lighting City is located at the intersection of Huangguoshu Street and Anping Road, Taiping Community, Anshun City. It officially opened in August 2012 and is the first professional lighting market in Anshun City. At present, Anshun's only professional lighting market has filled the gap that Anshun has been lacking in professional lighting stores. Previously, Anshun's main lighting stores were distributed in the building materials market on both sides of the Taiping Community Street and the West Railway Station. They were mixed with hardware, electromechanical and ceramic sanitary wares. The overall grade was greatly reduced, and the roads around the building materials market were prone to blockage. The completion of the Cuiyu Jinzuo Lighting City has alleviated the traffic pressure of the Taiping Community to a certain extent.
It is understood that the Cuijing Jinzuo Lighting City has 4 floors, with a total area of ​​nearly 10,000 square meters. At present, there are 25 lighting merchants, bringing together the mainstream merchants and brands of Anshun, such as Huayuan, Op, Huaning, Otlan, and Mengmeng. Cuiyu Jinzuo Lighting City is positioned to create exquisite high-end lighting stores, and strive to create a comfortable consumer environment with reasonable store layout, wide shopping space and exquisite decoration style. The mall adopts the commercial hardware configuration standard of the first-tier cities in sync, introduces the modern business management mode, and covers multiple functions such as new product display, commodity trading, warehousing, logistics, after-sales service, lighting culture communication, etc., which is conducive to the improvement of shopping mall taste and optimize lighting manufacturers. The cooperation mode has helped transform and upgrade the Anshun lighting industry.
Since the opening of the Cuilu Jinzuo Lighting City is less than one year, it is still in the rent-free period, and the business situation is not optimistic. However, due to its proximity to the traditional old market, and the fact that most of the merchants in the mall are Anshun old merchants, many merchants frankly did not worry about their subsequent development.
Duyun City, Kaili City: LED stores are rare to see recently. The reporter visited the lighting industry in Duyun City and Kaili City, Guizhou Province. The reporter found that there are few LED lighting stores in the prefecture-level cities visited. Especially in the largest building materials market in Yundu Square in Duyun City, I did not see an LED store.
Today, the LED industry is booming and the LED brand is competing for it. Why is the prefecture-level market still unsettled? During the process of visiting the market, the reporter discussed this matter with a number of dealer friends and learned a little clue. First of all, Guizhou itself is a relatively backward province, and the cities are ranked third and fourth, and new things are popular. Although LED lighting is currently in full swing, it has not reached the stage of maturity and stability, and the average consumer has limited cognitive acceptance. Secondly, the professional lighting stores in the prefecture-level market are scarce and cannot effectively absorb LED stores. There are no professional lighting markets in Duyun City and Kaili City. Most of the lighting stores are in the same building materials market as ceramics, sanitary ware and furniture. There is no regional division, which is disorganized, and the specialty store is just the brand of the store itself and the environment. The image has certain requirements. In addition, the lack of LED brand and the single product line also restrict the opening of specialty stores. In the true sense, the specialty store is a single brand, the product is complete, and the positioning is clear. At present, most of the LED enterprise product lines cannot be fully covered, and it is difficult to support the operation of the specialty store. The establishment of multi-brand mix and match stores is subject to the situation of LED lighting companies, chaos, miscellaneous, dealers choose to be awkward.
The person in charge of Huayi Lighting in Duyun City said: Now the retail sales of LED products are too small, and must be supplemented by engineering and wholesale. The biggest advantage of the specialty stores is that the image is good, and there will be comparisons in the project. Great role. However, the projects on the market that use a small scale and use LED products will go to Guiyang or manufacturers to find products, regardless of geographical restrictions. The survival of LED stores in the local market is very problematic.
Despite this, with the gradual acceleration of the urbanization process, the improvement of consumers' brand awareness, aesthetics and other factors, the demand for store image in the consumer's subconscious is also increasing. There is a huge space for the development of specialty stores in the city. .
Yongkang City, Wuyi County: Store business is difficult to maintain Yongkang lighting distributors are mainly distributed in China Hardware City, Wangchun West Road, Jincheng Road, etc., including Huakang Lighting, Minghui Lighting Chain, Haoyi Home Lighting Chain, Op Lighting Eight large merchants, such as Philips and Sidon Lighting, are mainly retail, wholesale and engineering channels.
Yongkang China Hardware City is a large-scale hardware city. There are two main streets where lighting is operated. There are 51 lighting and industrial enterprises. The overall size of these stores is not large, mainly retail channels, and occasionally do some small projects. According to some merchants, in recent years, their business is not good, and they can't think of a good solution to solve it.
Wuyi County Tianli Lighting, Hongpai Lighting, and Sidon Lighting are the most powerful players in Wuyi. Tianli Lighting has represented Op Lighting and Sanxiong. Aurora, Kaiyuan and other first-line brands. During the visit, the reporter learned that in the Tianli Lighting Store, the products of Op Lighting are still traditional lighting products, and there is almost no trace of LED lighting. Hongpai Lighting is the agent of Yiguang LED Lighting in Wuyi. The reporter survey found that there are a total of eight lighting businesses in Wuyi County, the number is small, but can solve the Wuyi lighting market demand.
Dongyang City, Chun'an County and Hengdian Town: The Opus effect continues to have 35 lighting and lighting merchants in Dongyang City, 11 lighting and lighting merchants distributed in the building materials market, and the remaining 24 streets are distributed along Huancheng North Road, Zhongshan Road and Tong. Jianglu, Yihai Road, Wuning East Road, etc., these 35 major sales brands are NVC, Op, Shifu, Otlan, Lake, Karl, Simon and so on. The lighting and lighting businesses in the building materials city are mainly positioned in the middle and high-end, and the merchants distributed along the street are sold in various grades.
During the visit, the reporter saw that there are many stores in Dongyang that have the sales area of ​​Op Lighting, but in fact, only one is officially authorized by Op Lighting, and the others are all classified. Wu Guohu, a store agent in the lighting and building materials market, said that they rarely sell OP's LED lighting products. The price is too expensive. The overall sales of the store this year has dropped by 15. Compared with the same period of last year, the lucky lighting also has the exclusive area of ​​Op Lighting. It is understood that Op Lighting is authorized for auspicious lighting in January this year. The auspicious lighting store has an area of ​​1,500 square meters and is divided into a first floor exhibition hall and a basement exhibition hall. Li Kangbin, general manager of auspicious lighting, said: □文/Gansu reporter bought Tingzhong in Guizhou reporter Zhiyuhang in Zhejiang reporter Chen Xiaogang Op Lighting Specialized Zone officially opened on May 1 this year. Up to now, the Oup headquarters has been over-submitted to them. The task is gratifying.
In the two places of Chun'an and Hengdian, the reporter learned that there were 4 lighting businesses in Chun'an and 15 lighting businesses in Hengdian, all scattered on the street. NVC, Op, and Sanxiong. Aurora, Hongyan, Otlan, Bailitong, Bull, Futian, Matsushita Electric, Haoyi and other brand products can be found in the markets of these two places. During the visit, the reporter found that Cosbury has been displayed in several stores, and their new products can be seen everywhere. According to the person in charge, the sales are still on the agenda.
Jiuquan City, Jiayuguan City: Lighting Management on the Hexi Corridor Jiuquan Fukang Family World was established in 2003. It is a collection of well-known furniture, cabinets, decorative materials, sanitary ware, ceramics, paints, wooden floors, curtains, bedding. Lighting, lighting, and other categories, there are more than 500 households in the large-scale home building materials store, of which the lighting area is located on the first floor, operating area of ​​10,000 square meters, a total of 20 merchants, bringing together NVC, Op, Sanxiong. Aurora, Foshan Lighting, Qiyi, Huayi, Pinshang, Philips, Haohao and other well-known lighting brands at home and abroad are the highest-grade lighting stores in Jiuquan. In the process of visiting some merchants, the reporter learned that LED lighting products are now slowly being accepted by local consumers. Although LED lighting accounts for a small proportion of the local lighting market, the proportion is rising, especially in engineering, the increase is very large.
The Southern Decoration City is less than one kilometer away from the Fukang Family World. It is one of the oldest building materials markets in Jiuquan City. It has a large flow of people and is mainly decorated with materials. Among them, there are 15 lighting merchants, most of which are located on the second floor, and the low-end products are the mainstream of the market. According to the merchants, this year's business is very weak, coupled with the price war and channel warfare of LED lighting, the market is in chaos. At the same time, the Rainbow Bridge, not far from the southern decoration city, is the oldest miscellaneous market in Jiuquan City. There are more than 10 merchants selling energy-saving lamps and switches. Each has its own way of doing business and its business is very good.
Jiayuguan City is 23 kilometers away from Jiuquan City. The lighting merchants are scattered and the number is not bad. According to local merchants, Jiayuguan consumers generally go to Jiuquan to purchase lighting products because they feel that Jiuquan's products are more affordable than local products.
Jiayuguan Far East Building Materials Market is an relatively old comprehensive building materials store, but there are only 5 merchants operating lighting. There are 13 lighting merchants in the Hexi Building Materials Market adjacent to the Far East Market, including the strong merchants such as Crystal Palace Oriental. During the visit, the reporter saw that 4 of the 13 merchants were closed, and one merchant was temporarily closed, and posted notices of clearing and leaving.
It is understood that in order to standardize the Jiayuguan lighting and lighting market, the Hexi Building Materials Market will divide the 2,400 square meters underground to set up the Hexi Underground Lighting City. At present, the lighting city is under renovation and is expected to be completed at the end of July and will be put into use.
Jinta County: Jinta County, the first line of lighting from the depths of the desert, is more than 50 kilometers away from Jiuquan City. Due to road conditions, there are nearly two from Jiuquan to Jinta.
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