2017 Wuhan International Agricultural Machinery Exhibition: Set five "Fu" to pray for the agricultural machinery industry

[ China Agricultural Machinery Industry News ] In 2016, China's agricultural machinery market has been on the eve of industry changes. Agricultural machinery subsidy policy adjustment, national 3 emission upgrade, national economic structure supply side reform, rural large-scale industrialization operation, corn temporary storage policy cancellation, “grain reform feeding” pilot pace, and many other policies affecting the domestic agricultural machinery market The release of China's agricultural machinery market has pushed the door to change.

In 2017, the speeding agricultural machinery market ushered in a chain reaction of extreme braking. Among them, the tractor market has fallen in a cliff-like manner, and the wheat machine market has fallen by more than 40%. In addition to the pre-sales of sporadic manufacturers in the corn machine market, the overall market will still fall by more than 30%, and the market situation is very severe. However, it is hoped that the market with the low level of agricultural mechanization such as rice transplanters, dryers, hilly mountain areas and cash crop harvesters will have increased to varying degrees. Although the growth of some market segments has made the enterprises in the market cold winter a little warm, but more agricultural machinery enterprises are in an extremely difficult transition period compared with the larger mainstream agricultural machinery industry.

How to survive this difficult transition period has become the key to the survival of many agricultural machinery companies. Through the investigation and exploration of some first-line agricultural machinery enterprises, five prescriptions have been specially opened, and five Fuka cards have been produced accordingly. They will be launched at the Wuhan International Agricultural Machinery Exhibition in 2017 to attract industries in the form of Fuka activities. The user prayed for the agricultural machinery industry, prayed for the aspirations of the agricultural machinery enterprise "Five Fortunes", successfully weathered the storm, and blessed the Chinese agricultural machinery market to return to the right track as soon as possible and accelerate.

Wisdom for the benefit of building a modern manufacturing concept

"Intelligent Manufacturing" is a new form of advanced manufacturing development, a new direction and new trend of China's manufacturing transformation and upgrading, and plays an important role in "Made in China 2025". At present, the state will deepen the development of manufacturing and Internet convergence to coordinate the promotion of the "Made in China 2025" and "Internet +" action entry point and focus, and vigorously promote the transformation and upgrading of manufacturing to "smart manufacturing."

As an important part of China's manufacturing industry, China's agricultural machinery industry, with the help of the country's large policy background, should accelerate its advancement in the field of intelligent manufacturing. At present, many large-scale agricultural machinery enterprises in China are constantly exerting their strength in the field of intelligent manufacturing, striving for early cornering and overtaking, and ranking among the international mainstream agricultural machinery.

As the birthplace of the new Chinese Taiwan tractor and military off-road truck, China Yituo is the well-deserved "the eldest son of the Republic" in the field of agricultural machinery in China. In June 2016, China Yituo became the national “two-in-one” integration pilot project, which benefited from the continuous strengthening of information technology application in recent years, the integration of information technology and the Internet, and the transformation into “intelligence” and actively building smart factories. Raise a banner for the development of “intelligent” enterprises in the field of agricultural machinery in China.

At present, China Yituo has established a large-wheel trailer MES system, which has realized production line management, production and operation management of large-wheel trailer chassis, chassis rust-proof painting, packaging and final assembly. Nowadays, managers have established a transparent production site through visual management tools, and can monitor the operation of the production line in real time. When encountering an abnormal situation, the signal can be used to solve the production problem in time, and the production resources can be adjusted in time to reduce the accumulation of parts. The visualization and lean production have effectively improved the digital manufacturing capability of the assembly line.

Innovative Fufeng products innovation concept

Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping has placed innovation at the core of the overall development of the country, focusing on implementing innovation-driven development strategies and accelerating comprehensive innovation with science and technology innovation as its core.

China's agricultural mechanization products have long been monopolized by foreign brands, domestic agricultural machinery products can only compete in the low-end market, and a large number of profits have also been captured by foreign brands. However, with the gradual saturation of the domestic mainstream agricultural machinery market and the higher product demand of users, the low-end market has suffered a sharp decline, and many agricultural machinery enterprises are in trouble. “There is no backward production capacity, only backward technology”. Only by strengthening the product innovation capability and producing high-tech, high value-added or specialized products that meet the needs of regional users, can we obtain new development during the market adjustment period.

In May 2017, at the Zoomlion Agricultural Equipment Manufacturing Base, Premier Li Keqiang boarded the Zoomlion PL2304 high-powered tractor and learned more about the product. The PL2304 high-powered tractor is independently developed by Zoomlion. It has dozens of technologies and is a brand-new product that synchronizes global technology. Since its products were launched in Heilongjiang, Xinjiang and other markets last year, it has been highly advanced and highly reliable. User welcome. With the rise of brands in mobile phones, home appliances, construction machinery, automobiles, etc., agricultural machinery has the potential to become the next breakout!

At present, the comprehensive mechanization level of major crops in China's plain areas has exceeded 70%, while the level of agricultural mechanization in the hilly areas of the south is low, and most crop mechanization technologies are in the stage of improvement and maturity or demonstration. Among the 11 southern provinces such as Hunan, Zhejiang, and Yunnan, the proportion of cultivated land in hilly and mountainous areas is over 60%, so the southern region has become the “squatting land” for the development of agricultural machinery in China. Mechanization of production in the hilly and mountainous areas of the South is not only the next "blue sea" for the development of agricultural machinery in China, but also a strategic choice to guarantee the supply of bulk grain and oil products such as rice, rapeseed and sugar cane in China. Therefore, the innovative hilly mountain agricultural machinery products will be a new direction for the transformation of some small and medium-sized agricultural machinery enterprises. Some agricultural crops such as onion, ginger and garlic have also emerged in the domestic market, and the regional market is in short supply.

Ingenuity to create a century-old entrepreneurial spirit

In his government work report, Premier Li Keqiang proposed that “encourage enterprises to carry out personalized customization, flexible production, and cultivate the spirit of craftsmanship for excellence”. The term “artisan spirit” quickly became popular and became a hot word in various industries. "Artisan spirit" refers to the craftsman's careful craftsmanship, excellence, and spiritual concept. This concept is essentially the pursuit of a "ingenuity creation."

China's agricultural machinery industry started late and the market has developed rapidly. Under the urging of the agricultural machinery subsidy policy, the earlier domestic agricultural machinery market paid more attention to subsidies and prices, and did not care about the quality of the products. However, as the mechanization level of major domestic crops continues to increase and the subsidy policy is gradually adjusted, users' choice of agricultural machinery products is not only concerned with price factors, and quality reliability has become the core factor for more users to choose agricultural machinery products.

Focusing on perseverance, doing a good job, and being a leading product are the secrets of many centuries-old companies. Throughout the world, companies with a life span of more than 100 years have 21,000 in Japan, 1,100 in the United States, more than 800 in Germany, and only 10 in China, and the number of agricultural machinery industries that started late is 0. Although China's agricultural machinery industry does not have a century-old enterprise for the time being, it is also representative of the artisan spirit, which is represented by brave machinery and gathers all the energy and a national agricultural machinery enterprise that is good at making products.

“One family, two generations of entrepreneurship, three products, five easy names, and six exchange sites”, this sentence basically summarizes the history of the development of brave machinery, and at the same time, the courageous corn machine with ingenuity has gradually developed in the market. A true portrayal of growth. For more than 20 years, Yongmeng Machinery has proven its success with the “ingenuity” from the arduous corn machine pioneers and founders to the corn machine leaders in the northeast golden corn belt.

Strengthening the belief in the development of domestic agricultural machinery

As mentioned in the opening paragraph, in 2017, the speeding agricultural machinery market ushered in a chain reaction of extreme braking. According to our survey of market personnel of many agricultural machinery enterprises, the decline of the domestic agricultural machinery market in 2017 was quite serious. Among them, the agricultural products of dry fields represented by tractors, wheat harvesters and corn harvesters suffered a cliff-like decline. From first-line users to dealers to agricultural machinery companies, they are quite alarmed by the peasant market.

However, we should also clearly understand that the problem is a problem in development, and the difficulty is also a difficulty in progress. In the period of market change, the industry will promote the industry to a higher stage while welcoming the market's disorderly competition, industry reshuffle, and most brands will disappear.

In such a market environment, the true savvy after the big waves will be able to usher in a thriving era. This kind of persistence is not a blind death, but a belief, a response. Chen Zhi, president of China Agricultural Machinery Industry Association, said that the market of the agricultural machinery industry in the past 10 years is not a complete market economy. The current adjustment period is not a "new normal", but merely a market outlook that is under the recovery of the market economy. . It is this kind of market appearance that allows us to see the opportunities that companies that are truly committed to doing something in this industry. Throughout the history of each industry, no industry will be smooth sailing, and in the wave of change, it is those companies that adhere to the industry and calmly respond to survive and become a leader when the industry recovers. Stick to it, don't forget your heart!

Ruyi Fuzheng User Service Attitude

Wishful, with my heart, wishfulness is the auspicious thing of the Chinese nation. We joined Ruyifu in this event, and we hope that the enterprises and distributors in the agricultural machinery industry can provide satisfactory services for frontline users.

If we look at the decade as a cycle, for the agricultural machinery industry from 2004 to 2015, it is an era of money robbing. In the “Golden Decade”, the sense of smell is good enough to seize the opportunity and can accurately keep up with the subsidy. Companies that are tempted by policies and even good at exploiting subsidy policy loopholes have made a fortune. But heaven does not always fall off the pie. If you rely solely on the policy and rely on luck, then there will be traps behind the pie in the sky. In short, the agricultural machinery industry relies on subsidy policies, and it is more and more difficult to make money by chance. Enterprises must shift from opportunistic orientation to user orientation. For the user, in addition to the quality and reliability of the product, the service level of the enterprise is also one of the leading factors for the user to select the product.

In recent years, domestic agricultural machinery enterprises have gradually begun to pay attention to the level of customer after-sales service, constantly optimize and propose a higher after-sales service model, and laid a good foundation for the spread of their products. And as more and more enterprises enable the CRM system of the Agricultural Machinery website, the pre-sales network consulting behavior can also be done very well and timely, increasing the user's goodwill towards the brand and increasing the purchase intention.

Wufu Linmen China Agricultural Machinery Market is expected to be in the future

Collecting seven dragon balls can summon the dragons. Although Qiwufu can't summon anything, it is the trick of the agricultural machinery enterprises to cross the industry transformation period, and also implies the blessings of the industry practitioners for the Chinese agricultural machinery industry.

Agriculture is the foundation of the country and the foundation of a strong country. Agriculture must be strong, only by reform and innovation as the driving force to accelerate agricultural modernization, and agricultural mechanization is the only way for agricultural modernization and an important symbol of agricultural modernization. Therefore, as a large agricultural country, China's agricultural mechanization market is a sustainable market, and we must have sufficient confidence in it.

The current market pain period is only a revolution in the industry upgrade. It is a self-adjustment of the market, eliminating outdated products, enterprises, and channels, prompting enterprises to innovate constantly, and urging products that are smarter and more in line with user needs. This will promote the development of China's agricultural machinery industry to a higher stage. We firmly believe that the future of China's agricultural machinery market is expected.