2013 China's Most Valuable Automobile Brand Announced

The Hurun Research Institute released the “2013 Hurun China Brand List” in Beijing on July 22. Great Wall Motor ranked among the “Top 70 Most Valuable Brands” and was awarded the “National Most Valuable Automobile Brand” and “2013 China’s Top 10 The brand value of featured brands increased by 2.1 billion yuan over the previous year, reaching 6.8 billion yuan. In addition, the Great Wall also once again listed "Hurun's Most Valuable Private Brand List," ranking 19th, the number of resident car companies.

At present, the Hurun Brand List is the only domestic brand that recognizes consumers' perceptions of the brand and quantifies it as an authoritative brand value list for value statistics. In the process of appraisal, the Hurun Research Institute conducted a comprehensive assessment of brand value based on relevant economic data and survey results of consumers. The Hurun Brand List covers the scope of China's state-owned enterprises, private enterprises, and foreign-controlled Chinese brands.

The evaluation of the Hurun Brand List evaluates the brand value of the company in two steps: First, the Hurun Research Institute refers to the research on consumers and refers to the amount of brand search provided by Baidu (from April 1, 2012 to April 2013). Day 1) Conduct a comprehensive analysis. Secondly, to evaluate the market value of the company, the listed company calculated the company's market value on the stock closing price of April 1, 2013. The market value of the non-listed company was assessed by reference to the price-earnings ratio of the listed company in the relevant industry; the company's market value removed the contribution of non-brand factors. , Multiplied by the brand premium ratio to determine the brand value. Brand premium ratios use quantitative and qualitative survey methods, respectively.

This year, the Hurun Research Institute released the Hurun brand list for the eighth consecutive year, expanding the number of brands on the list to 200 for the first time. In the brand list, China Mobile once again ranked first in the "Most Valuable Chinese Brand" with a brand value of 251 billion yuan. ICBC and China Construction Bank continued to be ranked second and third.

In the list of the 200 most valuable Chinese brands, the largest number of private brands reached 98; followed by state-owned brands, there are 94; and another 8 foreign-controlled Chinese brands. In the automotive industry, in addition to Great Wall Motors, Dongfeng Motor, Changan Automobile, BYD Auto, Geely Automobile and Chery Automobile are ranked 71, 91, 91, 129, and 164 respectively.

Great Wall Motor sales continued to soar in the first half of the year, SUV increased by 70%

The increase in the value of the Great Wall Motor brand is inextricably linked with the market performance of its products. In the first half of this year, the auto market has fallen and its own brand share has gradually declined, but Great Wall Motor continues to maintain a good momentum of development. In the first six months of this year, 367,857 vehicles were sold, an increase of 32% year-on-year. Among them, 186,629 were SUVs, with an increase of 71%, 113,715 cars, and 67,513 pickup trucks. According to the just-released 2013 Interim Results Express, Great Wall Motor’s net profit in the first half of this year was 4.092 billion yuan, up 72.18% year-on-year; operating income was 26.417 billion, up 44.45%; total profit was 4.933 billion, up 72.74%; basic earnings per share was 1.34 yuan Increase 73.70%. As of the end of June, the total assets were 48.885 billion.

According to the analysis of the industry, Great Wall Motors can achieve rapid growth due to its focus and focus strategy, seizing the opportunity for rapid growth of the SUV market, and selecting a management and management model suitable for the development of the Great Wall, an uncorrupted system team, a focused strategy, and vertical The integration, as well as the high investment in scientific research, etc., and the continuous promotion of new models, as well as the improvement of product quality and service quality, have also become an important reason for promoting the sales growth of the Great Wall.

Winning Terminal launches service brand upgrade in the fourth quarter

At the same time, Great Wall Motors is not satisfied with the increase in sales volume. It is also the key to improving after-sales service as a brand development. It implements a policy of “customer satisfaction” oriented, parallels various measures, and strengthens pre-sales and after-sales management to improve Dealer service level to achieve the "customer satisfaction" goal.

At the conclusion of the third quarter summary and the fourth quarter kickoff meeting held in mid-July, Great Wall Motor officially launched the “360 Integrity Watch Operation”. The meaning of “3” is to fully identify the key points affecting the integrity from the three aspects of sales, service, and manufacturer cooperation; the “6” commitment is: open and transparent price system, sincere service to eliminate false promises, sincere 100% assured purchase, 100 %Original spare parts protection, customer complaints rapid response, "sunshine operation" manufacturer integrity system; "0" is: to achieve "zero complaints" to create customer satisfaction goals. 360° is a circle that represents perfection; the clock walks around 360°, which represents the whole time period; it reflects Great Wall’s determination to achieve “the best in every day”.

In view of the current development of the automotive industry, Wei Jianjun, chairman of Great Wall Motors, stated: “At present, competition in the auto industry is becoming more and more intense. In the sales and after-sales sectors, brands with low operating levels and poor integrity will be difficult to survive, so sales service providers must Change the concept and traditional way of thinking, will authorize Great Wall Motor, will sincerely serve customers, treat customers with surprises as their own business, make themselves bigger and stronger, and make great differences with competing products and foreign brands. In order to be invincible, Great Wall Motor hopes that the sales service providers will closely follow the company's footsteps, truly change the service concept, continue to promote integrity management, create brands with integrity, promote development with the brand, and achieve win-win situation. Service providers work together to create more surprises for customers and truly create world-class brands and world-class services."