On January 10, 2012, Weichai Power, a subsidiary of Shandong Heavy Industry Group, announced that it had obtained a controlling share of 75% of Ferretti, the world’s largest luxury yacht manufacturer, for EUR 374 million. The Weichai Group, which is located in Weifang City, the capital of Chinese kites, acquired the French Boduuan Engine Company in 2009. Since then, Weichai’s internationalization strategy has become increasingly clear.
Not long ago, Weichai announced the company's “12th Five-Year Plan†development strategy. Its goal is to realize sales revenue of more than 200 billion yuan by 2015 and become a global top 500 company. Internationalization is the development strategy of Weichai in the “12th Five-Year Plan†period. In an interview with reporters, Cui Youchang, deputy general manager of Weichai Information Engineering Co., Ltd., said: Weichai must realize its internationalization strategy, build a global manufacturing base, and realize the domestic market. One-third of the market structure of the international market and post-market business is inseparable from the support of informationization.
Provide "six changes" for enterprise transformation
Weichai's 6 information platforms cover research and development, procurement logistics, manufacturing and sales.
It should be said that Weichai is the leader in the domestic heavy truck (heavy truck) industry. It has three major gold industrial chains for vehicles, powertrains and auto parts. From land-based power production to offshore power production, weichai has been The ultra-conventional approach is developing rapidly. Sales revenue has increased from 1.6 billion yuan in 2001 to 98.3 billion in 2011, an average annual increase of 56%, and an average annual profit growth of 83%. At present, Weichai, which ranks 77th among the top 500 Chinese enterprises, aims not only to have the right to speak in the domestic market, but to become the global 500 is the ultimate goal of Weichai.
Cui Youchang stated frankly that despite the fact that Weichai has a considerable advantage in the domestic market, we must truly enter the international market and become a world-class company. Weichai still has a gap in many aspects. “For example, our brand influence is still very weak internationally. Our market structure is not balanced. Internationally renowned companies such as Cummins’ overseas revenue account for 60% of the group’s total revenue. Eaton’s company also accounts for 40%, and we’re not able to At 5%, we still lack the core products and core technologies that occupy the international market. These are issues we urgently need to solve."
To narrow these gaps, change these shortcomings, and create an internationalized Weichai, Weichai's information technology department must provide "six changes" for the transformation of enterprises, so that Weichai's internationalization strategy can be grounded in a solid manner, that is, decision-making management. Digitalization, collaboration in R&D, intensification of customer services, networking of procurement logistics, sharing of lean production electronics and knowledge management.
Weichai is an enterprise that promotes early informationization in the heavy truck industry. It began with the implementation of the ERP system in 2004 and established an enterprise resource management platform. After more than six years of construction, the accumulated investment in information funds exceeded RMB 120 million, and has been initially established. The six major information platforms have basically covered all aspects of corporate product development, procurement logistics, manufacturing and sales. The establishment of these platforms has played a very important supporting role for Weichai’s leap-forward development. The next step Weichai hopes to further integrate and optimize the six major information platforms, further release the value of the data, and realize the “six changes†of the six major platforms is the key work of Weichai's informatization during the “Twelfth Five-year Plan†period.
It is expected that enterprises with better informatization and advancement in the selection of industry informatization standards will be selected as benchmarking companies to serve as reference for other enterprises. Today, informatization has become Weichai's innovative business model, which promotes enterprise management innovation and enhances core competitiveness. It is a successful company that promotes the integration of the two companies in the heavy truck industry. However, judging from the entire industry of heavy truck industry, most of them are developed from traditional state-owned enterprises. Informatization started late, and the development level is uneven. Most of them are in the exploration stage and there is no mature industry case. Therefore, Cui Youchang suggested that he would like to be able to select enterprises with good informationization and promotion from the national level as benchmarking companies, sum up the experience in information construction, and use them as a reference for other companies to make scientific plans, avoid detours, and improve the information of the entire industry as soon as possible. Level.
In addition, Weichai also suggested that the state should take the lead in the development of informationization standards for the heavy truck industry. For example, many companies use one-dimensional bar codes and two-dimensional bar codes for component tracking management. Because there is no unified coding standard for the industry, each company has its own In order to fight, it brings a huge waste to the upstream.
Moreover, for related systems with industry characteristics, such as manufacturing execution systems, after-sales service systems, etc., are still very lacking in the heavy truck industry. Weichai hopes that the country can strengthen its support for these areas. At present, Weichai's manufacturing execution system completely adopts an independent research and development model to meet the needs of engine production and manufacturing. In the next step, Weichai hopes that the manufacturing execution system will be able to link engine parts manufacturers and entire vehicle companies, and realize the production coordination of the entire industrial chain. Cui Youchang said: "In this regard, we hope that the state will not only support the independent research and development of information systems that are lacking in the industry in terms of national policies and funding, but also support the development of systems that have long been monopolized by foreign companies, such as ECUs and EOLs."
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