The first "2012 Pickup China Line - Mainstream Pickups Entering the Village of Chinese Characteristics" hosted by China Picardy Network and jointly sponsored by Yarrows will launch a strong start in Jinjiang on April 12-15.
This event is a large-scale pickup cultural marketing experience created by leading Chinese pickup truck industry ----- China Pickup Network integrated with domestic mainstream pickup companies, aiming at the potential of pickup consumption in the second and third tier markets. It will be the first mainstream pickup truck brand. Together, through the real car display, test drive experience, serve the countryside and riders interactive four-in-one model, so that more people understand the pickup, so that mainstream pickup brand more deeply rooted.
The pickup trucks in China were strongly supported by manufacturers and distributors and received extensive attention from the local government and the media. In terms of preliminary publicity, in addition to special reports on a number of mainstream media such as the China Automotive News and China Picardy Network, it will also use the most effective local advertising methods for different sites, combined with regional media resources, to accurately present the auto show information. Rapidly spread to achieve the largest passenger attraction during the auto show. In terms of on-site activities, many brands such as the Great Wall, JMC, Futian, Hagrid, FAW-GM, Foday, etc. will bring their mainstream classic models to participate. On-site car purchases can enjoy cash benefits, such as straight down cash, and in addition, each station. The activity site will extract awards such as high-grade cargo box treasures and bumpers provided by Yarrows and Shuangta Group, and the on-site booking customers will have the opportunity to receive the container box gift (worth more than RMB 2,000 per item) presented by the Organizing Committee. Wild special bumper (value 1800 yuan / month) and other high-end pickup modification products. In addition, different content elements such as gorgeous beauty models, passionate driving experience, rich live raffles, pickup trucks at individual sites, and local pickup club members will be the highlights of this show. Different visual impacts allow local consumers to share a journey of cultural innovation on pickup.
The first pickup truck China event will be held twice in the first half and the second half of the year. The theme is to allow mainstream pickups to enter the hometown of Chinese characteristics. In areas with a reputation as “a township with Chinese characteristicsâ€, most of them are rich in natural resources, unique in their cultural atmosphere, and have a large number of pickup users and potential user groups. The market demand is vast. After a preliminary market survey, exchanges and communications with a number of pickup trucks and distributors, and comprehensive comparison of existing conditions, China Pickup Network finally selected four key pickup markets in Fujian, Guangxi, Yunnan, and Sichuan as the site for the first tour. Footprints will cover 16 counties and cities, benefiting 300 townships.
The specific conditions of the site are as follows. During the first half of the year, the pickup truck China will enter Jinjiang, the hometown of stone in Fujian Province, Nanan, the hometown of plumbing, the hometown of Anoectochilus, Fuqing, the hometown of folk art, and Lizhi of Guangxi Province. Township "Lingshan", "Hometown of Ceramics" Beiliu, "Hometown of Weaving Arts and Crafts" Bobai and "Hometown of Casual Clothing" Guiping; In the second half of the year, Sichuan "the hometown of tea" Xuanhan and "Hometown of Medicine and Vinegar" will be entered. Yuzhong, the “hometown of winter strawberryâ€, “stream of flowers†​​in Xichang, “Xichang of flowersâ€, Yuxi, “town of folk artâ€, Jinghong, “hometown of walnuts†and “town of folk art†Tengchong .
In addition, China Picardy Network will also hold the 2012 China Pickup Annual Model Selection Campaign in the same period. According to the sales of different brands of pickup trucks at each stop in China, the pick-up truck owners will vote for the favorite pick-up truck type for each station. Finally, according to the Internet users' votes, Experts evaluate the annual model award. It is the first time for the annual model selection of pickup trucks in China. The Chinese pickup truck hopes to make the selection event a pickup event for the pickup industry and further expand the influence of pick-up trucks among domestic auto users for pick-up trucks. The future development of the market strives for more policy support and media attention. At the same time, it can also promote the healthy competition in the domestic pickup industry and jointly promote the pickup market cake.
The first stop of the 2012 Pika China Large-scale Auto Show will be officially launched on April 12th from Quanzhou Jinjiang Tiangong Ceramics Square, which will last for four days and will be followed once a week thereafter. We sincerely hope that everyone will visit the designated location of the event to visit the real car, passionate test drive, participate in activities, and enjoy the unique charm of the pickup truck.
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