Entering March in a blink of an eye, 2011 passed 1/6 inadvertently, and the commercial vehicle market has thus entered the traditional peak season. Many commercial vehicle dealers were stimulated by the strong growth in 2010. Brands began to set up their inventory long ago. Nowadays, commercial vehicle dealers’ showrooms are also filled with various models inside and outside. Actually, according to the two data from the China Association of Automobile Manufacturers, we can also see how large the dealers are for the market in 2011. In December 2010, the national heavy truck production was 100,552, and the sales volume was only 75,465. One-third of sales. In the first two months of 2011, the focus of commercial vehicle business operations was on the establishment of inventory.
Although the market is light, dealers are expected to remain high
It is understood that the signs of a rebound in the market are now evident, especially one week after the start of the year, the intention of the customer's trading motives are very strong, this is the precursor to the advent of the peak season. However, although the current brand dealers are ready to do something, the market has not given a very strong response. Dealers generally reflected that compared with the same period of 2010, the market performance during the warm-up period before the arrival of the 2011 peak season, the sales peak in 2010 came faster and more fierce, almost caught dealers by surprise. However, in 2011, everyone was fully prepared, but the market's start was slightly slow. According to the current market conditions, the 2011 market trend is still somewhat sloppy. In 2011, the market will certainly continue to grow, and the sales season will come. It is only now that the time has not come. According to past practice, the highest peak of sales usually occurs in the two months of March and April. The market in 2010 was actually a retaliatory rebound after the suppression of the financial crisis in 2009. It can only be viewed as a special case.
The temporary coldness of the market did not shake the confidence of the industry. Jiangling, Qingling, Jianghuai, Yuejin, Foton, Ao Ling, Nanjun, Liberation and other brand distributors all expected 2011 annual growth rate of more than 25%, and like Qingling, Futian, Liberation, Nanjun and other brands have made it clear that the increase will be mainly achieved in high-end products such as China Cards and heavy trucks. Qingling completed sales of 28,000 units in the Guangdong region in 2010. Its sales in 2011 are expected to reach 33,000 units, and the Dongguan area is also expected to increase by more than 500 units from more than 2,000 units in 2010. The dealers are optimistic that the basis of the market in 2011 lies in the status quo of steady regional economic growth. From a nationwide perspective, 2011 is the first year of the Twelfth Five-Year Plan, and the country’s continued economic growth is not a problem, but the car that best reflects the national economy’s activity level The industry will also take the steady growth of the country’s rapid economic growth.
New products enter the market
Obviously, dealers have also seen potential concerns in the market. Therefore, the mining of market segments and the use of marketing have become the most important force to ensure sales growth in 2011.
From the end of 2010 to the present, almost all commercial vehicle brands are pushing new products. In addition to upgrading their own superior products, they also touched areas where they were not dominant. Taking Qingling as an example, its leading products were light trucks represented by 100P and 600P. Since 2010, the 700P+FTR China Card product portfolio has been gradually introduced. Not long ago, the Isuzu FV R was also released. FV Z and GVR 3 heavy-duty truck products, walking on two legs, the sales of light trucks and China Cards stabilizing at the 2010 level will solve our problem of 'food and clothing'. In 2011, we will focus on the development of the heavy truck market. Further development. In order to welcome the peak season, a large-scale promotion has also been carried out in the recent period. The reduction in the total Isuzu products ranged from 17% to 35%, of which the decrease in FRV reached 90,000 yuan.
The market segment of engineering dump trucks has also been favored. In 2010, the main focus on urban logistics vehicles achieved good results. In 2011, the idea was to stabilize medium- and heavy-duty engineering dump trucks on the basis of stabilizing existing market share. The professional requirements of commercial vehicle users are very high. With the implementation of key projects, it will certainly digest a large number of engineering tipper trucks. This is a great opportunity. Customizing products tailored to customers' different needs has gradually become a customized product. Mainstream.
This is also the inevitable trend of market development. The expansion of product lines of various brands has created a pattern of intertwined markets, which has also greatly mobilized the subjective initiative of dealers.
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