On January 7, the official website of the Shanghai Municipal Commission of Commerce issued the "Notice on the Pilot Project of Parallel Imported Cars in the China (Shanghai) Pilot Free Trade Zone" (hereinafter referred to as the "Notice"), and officially launched a parallel import vehicle pilot in the Shanghai Free Trade Zone.
The notice clarifies the qualification requirements for enterprises applying for the parallel import vehicle pilot business. For example, they have been engaged in automobile sales business for more than 5 years, and have had continuous profitable operating results for the past three years. In the previous financial year, the automobile sales exceeded RMB 400 million. In this regard, Su Hui, the tangible market branch of the China Automobile Dealers Association, said in an interview with a reporter from the Securities Daily that "it is only a notification to the pilot, and there is still a long way to go before the real release of parallel imported cars. Now the attitude of the country is It is recognized that parallel imports have the rationality of their existence, but they are not supportive attitudes. The state will eventually conclude with a summary of the results of the pilot implementation. Therefore, the final result of the parallel import of automobiles is still uncertain.
According to the reporter's understanding, the main contents of the "Notice" include: First, the parallel import vehicle pilot business in the Pilot Free Trade Zone refers to the auto dealer registered in the Shanghai Pilot Free Trade Zone, imported by the Ministry of Commerce. Licensing, engaged in the business activities of importing foreign cars; second, in accordance with the principle of “steadily advancing, standardized and orderly, and risk controllableâ€, the relevant departments of the Municipal Commercial and Free Trade Zone Administrative Committee, Customs, Inspection and Quarantine, Industry and Commerce, etc. Work on their respective responsibilities to ensure that the pilot is carried out steadily.
For a long time, due to the domestic imported car prices, the Chinese people have been discouraged, and even the price difference between some hot-selling models and the European and American markets has reached a staggering degree. Consumers have not enjoyed the benefits brought about by trade liberalization. With the liberalization of parallel imports of automobiles, or the formation of a more fully market-oriented squid effect, the price under the vertical monopoly of imported cars is broken.
However, although the parallel import of automobiles has started the pilot business, it is still “almost meaning†to make consumers truly satisfied. The reporter deeply understands that parallel imported cars refer to cars that are not authorized by brand manufacturers, traders buy from overseas markets, and are introduced into the Chinese market for sale, which is commonly known as “parallel†cars. Compared with cars sold by authorized channels, the advantage of parallel imported cars is that the price is relatively cheap, but the shortcoming is that they can't enjoy the "three guarantees" and after-sales service of domestic brand 4S stores. "This is like buying a mobile phone abroad. It is definitely cheaper than removing domestic tariffs. However, there is no after-sales service in China. If the machine is broken, you have to pay for it yourself." An industry insider told reporters.
Su Hui told reporters that consumers can accept "parallel imports" mobile phones, but accepting "parallel imports" is very difficult. Only the shortcomings of parallel imported cars in the after-sales service are destined to be parallel in imported cars. "Parallel imports will not affect domestic automakers and auto dealers. It is difficult for consumers to buy a car without after-sales service because of the cheap price. The after-sales service of the car is very important for consumers, so Parallel imported cars will not affect the sales of domestic car companies and dealers."
To pass the "secondary card off"
However, in Su Hui's view, even if the parallel import auto policy is passed in the future, it will be difficult to reach the level of large-scale imports, and will not directly affect domestic automakers and dealers. "The characteristics of parallel imported cars are firstly imported in small quantities. It is basically impossible to achieve large-volume imports; secondly, the focus of imports is on special-purpose cars or some large-displacement cars. And the Ministry of Commerce has already indicated that it will strictly control the second-hand car, showing the government. It is not encouraging to import cars. The reason why the government set up a pilot in the free trade zone is to allow parallel imported cars to be carried out under the strict control of the government. If the government completely liberalizes parallel imports, it will definitely cause the domestic automobile market. confusion".
It is worth mentioning that the government has strict requirements for applying for parallel import pilot enterprises. According to the reporter's understanding, the application conditions include: the company has been engaged in automobile sales business for more than 5 years, and has the business performance of continuous profit for the last 3 years, and the company has one Car sales in the financial year will exceed RMB 400 million. Not only that, the enterprises applying for the pilot must have maintenance, service, parts supply outlets and facilities that are suitable for the scale of operation. For enterprises that cannot meet the requirements of this article, they can rely on the third-party public service platform in the Free Trade Zone. The service can meet the requirements before participating in the pilot.
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