On March 21, 2011, 328 jiangling light trucks were successfully shipped to Algeria at the Shanghai Terminal. The vehicles were mainly vans and dump trucks. They were the largest number of Jiangling Motors exports to Algeria in 2011. In 2000, Jiangling Motors first exported Algeria to the eleventh year. In 2011, Jiangling Motors set a new record in the Algerian market. By the end of February, Jiangling Motors had shipped 1,020 vehicles to Algeria in 2011.
Among the overseas markets that Jiangling has focused on developing, Algeria is a relatively typical market and occupies an important position. Algeria is rich in oil, agriculture accounts for more than 20% of the country's GDP, and there is a large demand for trucks. For a long time, Japan’s Toyota and South Korea’s KIA has captured the overwhelming share of the country’s truck market, and consumers are willing to find local, reputable agents to purchase vehicles. After 11 years of market development, Jiangling Motors has already formed the Algerian auto market structure dominated by Toyota, KIA, and JMC.
Jiangling relied on cost-effective JMC light trucks and Baodian pickup trucks, while strengthening the construction of distribution channels and helping overseas agents improve their technical services and management. Greatly increased the confidence of local agents in the operation of JMC, Jiangling Motor’s market acceptance in the local light truck market has increased rapidly, and the market share has continued to grow rapidly. Thanks to Jiangling’s excellent Chinese and foreign professional teams in their excellent marketing in overseas markets, they reversed the low-quality and low-cost image of “Made in Chinaâ€, which not only created a good reputation for Jiangling but also for Chinese manufacturing. With continuous improvement of the marketing service network, through cooperation with professional foreign trade teams and high-quality local distributors, it has challenged the established market advantages of internationally-renowned brands and won consumers' favor in the region.
In recent years, many ordinary families in Algeria have used bank loans to purchase new cars, which have, to some extent, prospered the auto market. However, their auto consumption has largely depended on imports, and their domestic production capacity has lagged behind. In order to encourage the development of the local auto industry and reduce the dependence on imported cars, the Albanian government has imposed a new vehicle purchase tax on the purchase of new cars on the one hand, and on the other hand, it requires banks to stop personal auto consumption credit business. This is not a small shock to auto dealers. Libya's turmoil has a certain influence on the export of Chinese cars to non-states, but Jiangling Motors, with its good reputation of high quality and low price, has a steady sales volume in the region and still occupies an important market.
In order to increase the competitive strength of export products in the international market, Jiangling will focus on establishing and perfecting after-sales service systems in key overseas markets, strengthening overseas network construction and brand management, and continuing to introduce higher value-added automotive products. Based on existing distribution channels in North Africa, the Middle East, Central and South America and other regions, Jiangling has established service centers and service stations that meet world-class standards overseas, establishing a brand image of Jiangling, creating a money-making effect, and attracting more countries and regions to participate in distribution. Jiangling Motors made Chinese-made cars famous overseas.
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