Nissan Fancy China Shopping Mall

Global sales of 500,000 units in 2016. Last week, Nissan Motor Co., Ltd. announced that the new global headquarters of luxury car brand Infiniti will be located in Hong Kong, and will establish a new company in Hong Kong in April next year, and will achieve annual sales of 500,000 units worldwide. The goal. For news made in China in the next year, the Nissan China and Infiniti business units did not think it was reliable when they were interviewed by Xin Express reporters.

Fulfilling the growth strategy of Infiniti in China and even the big Asian markets depends, to a certain extent, on the strong demand from China and other rapidly growing Asian markets. The integration of Infiniti's global downstream functions in Hong Kong will serve this strategy more effectively. It is reported that there is a new corporate entity - Nissan Global Limited (NGL) - with the new global headquarters of Infiniti in Hong Kong.

Nissan Motor Co., Ltd. and Infiniti executive vice president Andy Palmer said: "Given the rapid growth of Infiniti business in the luxury car market in North America, Europe, China, and Southeast Asia, we chose Hong Kong's best location to build a new Infiniti worldwide. With this opportunity, we can strengthen the affinity of the Infiniti brand in Asia, which will distinguish Infiniti from other luxury car competitors and Nissan, which will be the only car manufacturer headquartered in Hong Kong."

The new Nissan entity that will be located in Hong Kong with Infiniti headquarters will begin operation in April 2012.

Five-Year-Old Production and Sales Vehicles Will Increase by 4 Times Infiniti plans to achieve a global sales target of 500,000 units by 2016 by 2016. Last year, Infiniti’s sales increased by approximately 30% to 146,000 units from the previous year, which has increased by more than four times in five years. Although it is still centered on North America, it will use Asia as its key growth market in the future.

In addition to relocating its headquarters to Hong Kong, Infiniti will also promote localization in China from 2012. Nissan Motors’ spokesman Shiro Nagai said, “We are considering producing Infiniti in China, but we haven’t made any decisions yet.”

In response to this claim, Infiniti’s China headquarters responded that “Infiniti has always been inclined to be able to produce vehicles in the sales area, but has not yet made any decision to produce Infiniti in China.”

It is reported that at present, "Infiniti" is all produced in Japan, but due to the appreciation of the yen, resulting in deterioration of profitability, some models will begin production in the United States next year. Japanese media predicts that Nissan will select Dongfeng Motor’s partner in Hubei Province as its production base in Infiniti. Infiniti is currently produced at its factories in Tochigi and Fukuoka, Japan. The total annual production of the two plants is around 200,000.