In March 2014, due to the recovery of working days and the adjustment of inventory of major channels, the revenue of LED manufacturers in Taiwan was generally on the rise. The total revenue in March increased by 24.1 to 11.733 billion yuan. Among them, Taiwan's LED chip makers' revenues reached NT$4.57 billion, up 20.9 per month; while Taiwan's LED package makers' revenues reached NT$7.16 billion, with monthly growth of 26.2. Global market research firm TrendForce's Green Energy Division observed In the first quarter of the year, LED consolidated revenues of Taiwanese companies generally showed a growth trend. Only Guanglei and Huaxing showed a slight decline. In the second quarter, the average order visibility has exceeded 1.5 months, and the production line rate has also been released. TV and mobile phone backlight applications have two boosting powers, and with the increase in the popularity of LED lighting products, the phenomenon of oversupply of LEDs has gradually eased.
Compared with the previous season, the traditional off-season, the first quarter of 2014 LED revenue can be said to be not off-season, and the second season will enter the LED traditional peak season, LED manufacturers are optimistic expectations. Research associate Guo Zhihao said that LED lighting demand will enter a rapid growth period driven by product price decline and government policy. Currently, emerging market and China market demand for LED lamps are strong, but the Chinese market is under the low price competition of local LED manufacturers. The advantages of Taiwanese LED manufacturers are no longer, and they have turned into the development of emerging markets such as Indonesia. As for the LED backlight part, as smart phones and tablet computers gradually enter the mature stage of the product, the LED specifications have not changed much, and the shipment growth rate has gradually slowed down; while the TV backlight has been affected by the Chinese subsidy policy expiration and penetration rate close to 100. The channel went through two seasons to destock, and only restarted the stocking in January this year, which also led to the first quarter LED backlight revenue.
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