Innovation is the soul of a nation's progress and the driving force for the country to thrive. LED lighting is an advanced green light source that has brought light and gospel to humanity. According to the roadmap for the elimination of incandescent lamps issued by China Development and Reform Commission, in 2012, China began to ban incandescent lamps. The state spent 40 billion yuan on LED procurement and 30 financial subsidies for enterprises. This year is the key to replacing traditional lighting with LED lighting. Experts predict that by 2015, LED's market share in China's lighting market will reach 20, driving the industry to reach 500 billion yuan. From the perspective of international industrial development, China's LED industry has become the main force of LED in the world. At present, LED lighting accounts for 10 in the global lighting market. It is estimated that China's lighting market can be upgraded to 18.3 in the global market in 2015, with a total market value of nearly 20 billion US dollars. China's LED lighting market is showing a rapid growth trend.
China's LED industry is facing a good opportunity for development. First, the state continues to increase support for LED lighting. Second, China is a huge LED lighting market. Its own market demand provides a broad space for industrial development. Third, LED lighting. The technology continues to mature and improve, and the international technology is shrinking. Fourth, the green economy has become the main trend of the future world economic development, and LED lighting has become the main green industry. Fifth, the diversified development of LED lighting has become a trend, changing the single market development. Demand, technology and technology content are greatly improved; sixth, LED lighting business ideas and profit models are changing, three-dimensional marketing is coming to us, the e-commerce model is starting to start, looking forward to the gorgeous turn of the business model.
Innovation and development is the fundamental way out for LED lighting companies. Adapting to the changes in the domestic and international markets and adapting to the development trend of the LED market, Rainbow Ottom (Hubei) Optoelectronics Co., Ltd., as a company promoting green lighting, has innovated in the following aspects.
Relying on strong technology to give play to the advantages of the company. The company has established a photoelectric laboratory and a doctoral workstation in cooperation with Tsinghua University. It has established a plant light source laboratory jointly with the Wuhan Institute of Plants of the Chinese Academy of Sciences and Huazhong Agricultural University. It has cooperated with relevant technical teams in Taiwan and Korea to conduct LED optical communication research.
Create differentiated products with leading technology. The LED lighting products produced by the company are mainly characterized by high technology, low cost, long life, green environmental protection and high efficiency. They have independently developed agricultural series lamps, high-light lamps, LED optical communication lamps and lighting control systems, etc. , filled the gap in LED products.
Open up the market with innovative business models. The company actively explores domestic and foreign markets. The business mainly adopts business models such as engineering marketing, channel marketing and export. Around the government agencies, institutions, power, finance, transportation, industrial and commercial enterprises and other systems, the government procurement, EMC, BT, BOT and other models for product promotion. The company has established online shopping malls, used network channels, participated in overseas sales and other activities to expand overseas markets, and directly seized and accepted overseas engineering, OEM and ODEN trade methods to seize the international market.
Promote EMC services with strong capital and operational strength. The company invested in registered energy-saving energy management services Co., Ltd., obtained the qualifications of the National Development and Reform Commission and the Ministry of Finance for contract energy management, and carried out comprehensive energy-saving technology, environmental technology development, design and related business consulting services. The company has reached a willingness to cooperate with domestic and foreign financial institutions, accumulating more than 5 billion yuan of working capital, implementing a one-stop management model of project-funding-technical-construction-service, providing you with energy-saving, my investment, your income, and the services I share.
To build a high-tech innovation base for the LED industry park. In 2010, the company invested 400 million yuan in Huanggang, Hubei to establish an LED industrial park to carry out research and development, production and management services. This year, another LED high-tech ecological park was established in Tianmen Industrial Park in Hubei Province to carry out R&D, production and management services for the LED-related electronics industry. The company explores new modes of R&D production management with innovative ideas.
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