In July, the domestic SUV market sold 580,000 new cars, a year-on-year increase of 48%; from January to July, the SUV market sold 4.44 million new cars, a year-on-year increase of 45%. The domestic SUV market continued to maintain a high-speed growth trend. At the same time, due to the relatively low base in the same period, the sales growth in July was relatively more obvious.
From the monthly trend, the monthly sales growth of the domestic SUV market in the first seven months became a “reverse V†trend, with a year-on-year increase of 61% in January and a 32% increase in April, and a year-on-year increase of 48% in July. There are two factors that cause the growth rate to become "reverse V": First, the base reason for the same period, resulting in a relatively low growth rate in February and April, and relatively high growth rate in other months. Second, the SUV manufacturer's price reduction promotion drives sales growth. . However, overall, the growth rate of new car sales of domestic SUVs has been higher than 30%, which still indicates that this market has strong demand.
From the perspective of various SUV market segments, the market size of small SUVs and compact SUVs is relatively large. The sales of new cars in both market segments from January to July exceeded 1 million units, and the sales of new models for compact SUVs reached 2.57 million vehicles, a net increase of 930,000 vehicles. However, it is worth mentioning that the growth of small SUVs is worthy of attention. The sales growth of new SUVs for small SUVs in January-July this year was 21%, which is not only the lowest growth rate among SUV segments, but also compared with the same period last year. The growth rate is also very obvious. The sales of new cars for small SUVs in the same period last year were as high as 124%. It should be said that the reasons for the slowdown in the growth rate of the small SUV market are mainly as follows: First, the demand in this market segment may not be large, and the expected market size may not be ideal; Strengthening the launch of new products in this market segment has led to the rapid entry of this segment into the Red Sea market from the Blue Ocean market.
From the brand perspective, the performance of joint venture brands and Chinese brand brands in the SUV market can be more and more evenly matched. Especially in terms of production and sales, the gap between joint venture brands and Chinese brands is significantly narrowing. From January to July this year, the sales volume of the joint venture brand and the Chinese brand SUV was only 80,000 units, compared with 100,000 units in the same period last year. In 2014, the difference was 390,000 units. What is more worth mentioning is that due to the advantages of brands and products, joint venture brands are also significantly better than Chinese brands in terms of brand premium and bicycle profit. Therefore, as Chinese brands no longer have obvious advantages in the scale of production and sales, the essence of joint venture brands has gradually occupied the active position of the SUV market, which is worthy of the vigilance of Chinese brands.
From the enterprise level, the top 10 SUV sales in January-July are: Great Wall Motor, Changan Automobile, Dongfeng Nissan, SAIC-GM, Dongfeng Honda, Beijing Hyundai, SAIC-GM-Wuling, GAC Passenger Car, Jianghuai Automobile and Changan Ford; sales in order: 440,000, 270,000, 210,000, 210,000, 200,000, 200,000, 190,000, 180,000, 16 and 150,000.
From the sales data, the sales performance of Great Wall Motor and Changan Automobile in the SUV market is still leading, and the sales gap of the new SUVs from the 8th to the 10th in the sales volume is very small, which also witnesses from one side. The intensity of competition in the domestic SUV market. It is worth mentioning that the two companies with the largest increase in sales of new SUVs from January to July were SAIC-GM-Wuling and Guangzhou Automobile passenger cars. The two car companies are not selling a large number of products, but the market sales performance is outstanding, especially SAIC-GM-Wuling, which can only be achieved by one model, which shows that the success rate of these two car companies is high. . Of course, this is both an advantage and a risk point because the product line has yet to be enriched.
From the product level, the top 10 models of SUV new car sales in January-July are: Haval H6, Baojun 560, Chuanqi GS4, Angkewei, Tiguan, Ruifeng S3, Honda CR-V, Changan CS75, Changan CS35 and Honda XR-V; sales in order: 280,000, 190,000, 180,000, 130,000, 130,000, 110,000, 100,000, 100,000, 10 and 90,000. Compared with the same period of last year, the models ranked in TOP10 have changed a lot. Although the proportion of the joint-venture brand model and the Chinese brand model occupying the above-mentioned sales list is still 4:6, and the Haval H6 is still ranked No.1 in the sales ranking, the change of the TOP10 model is very fast, and the Baojun 560 and the Chuanqi GS4 are four. The product entered the TOP10 list, but at the same time four other products were squeezed out of the list.
Judging from the current development trend and competitive situation of the domestic SUV market, the car industry believes that the domestic SUV market will continue to maintain relatively high growth in a certain period of time in the future, but the competition will become more intense. At the same time, the demand of the small SUV market will be compared. Faster to saturation, there will inevitably be products that are not satisfactory in terms of production and sales in the future; in addition, the joint venture brand may occupy the dominant position in the SUV market in the future, and Chinese brands are at risk of being marginalized.
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