Ideal first and practical

Before he met Chen Dongchang, he had heard about him and his Dongguan company. He started his business in 2005 and started as an LED application product. In 2010, Dongguan Dingli Import & Export Co., Ltd. was established, and his business expanded to the automotive DC air-conditioning business. There are also offices in the United States and Australia. Today, this far-famous chairman is only 37 years old.

The neat and clean striped shirts and the signature smiles that often appear in the past make this young boss look elegant and wise. When he talks about the entrepreneurial ideals, the unwavering answer after decisive thinking adds yet more mature charm than the actual age. .

This is Chen Dongchang, an idealistic but most pragmatic 37-year-old chairman.

Interview guests: Dongguan Dong Ding Import & Export Co., Ltd. Chairman Chen Dongchang Company Name in English: Dongguan Topleader Import & Export Company Limited
China Manufacturing Network AS Certified Supplier Showroom: http://topleadergroup.cn.made-in-china.com

Original intention:

Make human life better <br> <br> it comes to race for the new car DC inverter air conditioner products, Chen Dong long with the sentence: make human life better. This is a seemingly vague statement, but Chen Dongchang is very firm. This is also his "ideal supremacy." He uses the following example to illustrate the meaning of this sentence:

It is not realistic for new energy vehicles, such as pure electric vehicles, advocated by the country to use excessive energy in conventional air conditioners. “Last year, energy-saving and environmental-protection pure electric vehicles were very popular under the support of national policies, but then they stagnated. The biggest reason is that there is no air conditioning, and many people cannot accept it.” Therefore, the automotive DC air-conditioners make up for this shortcoming. It can also be used while parking, so that drivers can have a better life and enjoy energy saving and environmental protection.

The social benefits of utmost products are far more than that. Its electric compressor can be widely used in various types of vehicles, telecommunications base stations, communications stations, small helicopters, etc., can be used by sea, land and air. “Since the 512 earthquake in Sichuan, the power system was destroyed and the entire region was out of power, causing the mobile phone to be unusable. If there were electric compressors and the communications system could continue to be used, it would be more beneficial to the rescue,” said Chen Dongchang.

firm:

Four years sword, to brands <br> <br> not it pours. This is what Chen Dongchang believes, and his products have indeed achieved such an effect.

But all this is not at your fingertips. Chen Dongchang and his team spent a full four years to polish the "Sword."

Four years ago, after extensive market research, selecting industries, and finding a blank spot in the industry, “only novel, blank, and never copying others” was the principle of Chen Dongchang. After that, the company's R&D team began a long research and development. course.

"Technology is not mature in one day, even if the data is worse than 0.001, the effect will be very far." Chen Dongchang felt very deep about this. During the R&D process, the details of a small piece of a screw will also be hard-worked and perfect. It will strive to keep the entire set of technologies in their hands. This is the utmost commitment.

Dingli’s persistence is also reflected in the inspection of products. The 360-degree product inspection has further increased customer trust: Invites importers, wholesalers, distributors, and end customers to perform chain-type inspections of products and collect opinions from different perspectives. Address problems, improve technology, and improve products.

Although not a smooth sailing in this process, Chen Dongchang said that he has never wavered. This may not be unrelated to the subtle tenacity of his pursuit of perfection.

Even bigger companies and smarter thinkers may experience failure. Chen Dongchang is profoundly impressed by this statement. Therefore, he is only trying hard to think and hard to practice and let practice prove that he is right or wrong. Practice has proved that four years of hard work is not paid in vain.

Nowadays, utmost automotive DC air conditioners cooperate with some large international pure electric vehicle manufacturers. What makes Chen Dongchang proud is that at the 110th Canton Fair, this air-conditioner was only Dingli. "The number of customers we negotiated at the Canton Fair a day compared with the neighboring booths was equivalent to the number of them throughout the period," Chen Dongchang told reporters. “In the past few days, guests have been visiting the company and negotiating with us. There are Brazil, Colombia, the Middle East and Europe.”

And Chen Dongchang’s pace is not the end.

Many Chinese foreign trade companies are faced with a puzzle: It is more difficult to make their own brands. “A company doesn’t have to be big. People don’t have to be many, but it must be a firm brand. This requires a strong core technology and guiding ideology.” Chen Dongchang said: "Europe and the United States have very good technological developments in this area, but our products are fully domesticated and do not require foreign technology. We must promote domestic technology upgrades."

Chen Dongchang hopes that through the utmost experience, he will tell other companies that are in confusion that the brand road will work.

thought:

To talk about work, talk about money <br> <br> In the interview, Chen Dong repeatedly referred to the long sentence impressive: depends on what you want, what I want is to get things done.

It's hard to do things well. Chen Dongchang himself believes that the word “promoting” is not related to his word, just like his personal hobby—work. I like to work because I enjoy working for him. He does not believe that "the pressure to power", that this is not the source of power, the real source of power is from the heart of the idea - want to get things done.

Chen Dongchang shared his thoughts with the company's employees and made the entire team use it as their source of motivation.

This idea is reflected in the product is to make the product closer to perfection. Just as it takes four years to prepare a new product for research and development, it is a mature product that is introduced to the market. This is the product that has proved to be no problem after tens of thousands of tests. This is the key. "If it were purely for making money, we could sell products a few years ago, but that was not what we wanted," said Chen Dongzhang.

Outlook:

Making staff life better

When talking about the future development of the company, Chen Dongchang placed the staff at the top of the list, which was similar to the “Better Human Life” mentioned at the beginning of the article. He hoped to “make employees' lives better”.

In the eyes of friends and employees, Chen Dongchang is a "person with few lusts." This is one of the reasons why the loss of personnel is not great. In terms of employment, Chen Dongchang valued personal qualities and ideas most, because he hoped that individuals could progress together with the company. During the development of a company, the development of the team is crucial. “The success of the company is not for the owner but for the entire team.” Chen Dongchang stressed: “Actually, we want every employee to have a car. room."

Business and staff complement each other and Chen Dongchang believes that he and his team will create unlimited possibilities in the future.

At the end of the interview, Chen Dongchang told reporters: “At this time next year, if you interview the electric car industry, 99 out of 100 will mention us. I have this confidence and can achieve more than 90% satisfaction. ”

On the walls of each factory floor, the vision of a blue-and-white company can be seen at a glance: the world leader in automotive air conditioning systems. Let the leading brand become the world leader, this is a great goal, but also a powerful driving force to take every step.