"Package Plan" Integrates Product Service Chain
From the second half of last year to now, the commercial vehicle market has been showing an upward trend. The old commercial vehicle companies are in a hot period, and the addition of the New Army has led to a rapid growth of the entire market. The industry believes that the primary task of the new army of commercial vehicles is to do their own work, and gradually increase production capacity and sales volume as planned.
As we all know, improving product sales is the most troublesome issue for any emerging company. The market is hot, others eat meat, drink soups themselves, and the mind is extremely anxious. Which way can we open sales with the fastest speed? In order to make the most direct recognition to the user? These problems were placed before the heavy trucks and new troops.
As a result, the "people-friendly routes" of emerging commercial vehicle companies have surfaced. The joint truck with the support of five giant companies implements the strategy of “not going offline and providing service firstâ€. GAC Hino, with its advanced technology and strict management in Japan, has won the market recognition with “high quality and high standardsâ€.
“Citigroup vehicles are the best way to open up the market by taking the “people-friendly routeâ€. Recognizing this point, companies can integrate product service chains and provide users with truly meaningful product solutions.†said Zhao Yu, a veteran industry observer. “Commercial vehicle companies, including their dealers, consider not only the maintenance of the vehicle, but also the financial services from the user’s car purchase, to the integrated service during the use of the vehicle, to the replacement of vehicle parts or the vehicle’s Replacement. The establishment of this service system requires the strong support of the enterprise."
"Coupled trucks provide users with a 'package' of services. For example, in the course of the use of the vehicle, the joint truck will advise the user what kind of mode is the best mode of use.†said Tu Xiaoyue, general manager of the joint truck marketing service company. "Joint trucks provide customers with transportation, engineering, cost, technical support, and financial products and services. Integrating the product service chain, we are in line with our distributors. This is what Union Trucks offers is a 'package' service."
Faced with the diversified needs of users, the new army of commercial vehicles can hardly quickly gain market recognition based on its own advantages. China Commercial Automotive Network reporter believes that when users purchase a car, there are tops, maintenance, spare parts and other service needs, heavy truck New Army only for the user's services more and more comprehensive, more and more thoughtful to quickly win favor and open the market.
Putting an end to "chain goods" to ensure the interests of users and distributors
The “comprehensive package†of the new army of commercial vehicles is based on a sound service system that requires the support of both the enterprise and the distributor. This brings another problem to the heavy truck New Army. What kind of distributors should be selected to make the "package plan" better implemented?
When choosing a dealer, a commercial vehicle company usually considers the basic conditions of the dealer's financial strength, qualifications, and integrity. However, the implementation of "package services" still lacks the ability of dealers and users to communicate. Because the dealer is the terminal that the enterprise directly talks to the user. The market information obtained by distributors may become an important factor in controlling the company's next market deployment.
China Commercial Vehicles Network reporter believes that the heavy truck New Army when selecting dealers, not only to refer to the dealer's business capabilities, but also to refer to the dealer and the use of communication capabilities, as heavy truck New Deal distributors, to direct The customer's needs are well known, and the closer the distributor is to the customer, the more comprehensive the customer's support.
“Under normal circumstances, when users choose to purchase a car, they will consider the service capabilities of the brand and tell them directly the needs of the service. The company obtains the most direct demand from the dealer.†Senior industry Observer Zhao Yu said that “the implementation of 'regional control' by the new army of commercial vehicles, on the one hand, aims to ensure smooth communication between local dealers and users, protect the interests of dealers and users, and once there is a 'chain', the light will lead to service. The collapse of the system seriously affects the brand's survival."
"The joint truck selection dealers not only set up a 4S shop to put the sample cars so simple, but we need to build a financial service body and an accessory system together with the dealers, and then confirm that the distributor's resources are open to users." Joint Truck Marketing Service Co., Ltd. General Manager Tu Xiaoyue said. “And in the entire distribution system of the combined trucks, strict 'regional protection' is implemented. In each area, dealers in each area, he is not able to achieve cross-district sales of any kind of situation.â€
From the perspective of the establishment of a new brand and the promotion of the market, especially for the future model of sales, it is imperative for the heavy truck New Army to implement “regional controlâ€. China Commercial Automotive Network reporter believes that if there is no guarantee for the interests of users and distributors, there is no guarantee of communication between dealers and users, the new army's investment in the regional market, the brand's nurturing effect will be discounted.
Implementing regional protection For the heavy truck new army, it is more important to enable the production, sales, and feedback of products to enter into a sound information circulation system. The user's use information can be fed back to the company through the dealer. The analysis of the local market by the dealer can also be reflected in the firm's efforts to put in the local market. Therefore, people in the industry hope that the heavy truck New Army can take strict regional protection measures and effectively protect the interests of users.
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