Fukuda 50 Electric Rentals Settled in Yanqing

The Beiqi Foton electric taxi, which was originally planned to be put into operation before the Spring Festival, has finally waited for an overall stable temperature rise in the Beijing area after experiencing the “low temperature battery failure” crisis.

On March 1st, 50 new energy vehicles independently developed by Beiqi Foton, the pure electric taxi “MiDi”, hung the license plates starting with “Beijing BOY” and began demonstration operations in the Yanqing area. The starting price of an electric taxi is determined at 5 yuan/3 kilometers, and after exceeding it, it is charged at 1.5 yuan/km.

At this point, Beijing became the second city in the country to use pure electric taxi after Shenzhen, and Beiqi Foton also opened up the frozen sales of its pure electric vehicles. However, behind the 50 fans, electric vehicles have not found a breakthrough solution because of their short mileage, long charging time, and slow speed.

New Energy Vehicles

Like all electric cars, electric fans also take advantage of low pollution and low noise. However, there is still no qualitative leap in charging. The battery capacity of the electric Didi taxi is 23 kWh. There are two kinds of charging methods: fast charging and slow charging. Although fast charging can complete 80% of the charging amount within 30 minutes, it can only drive under saturated power. % of miles (about 100 kilometers), and will cause damage to the battery; and the ideal slow charging mode takes about 8 hours, driving distance is about 140 kilometers, and the average daily taxi is about 400 kilometers The operating mileage is very far away.

The charging problem not only limited the operation of electric taxis in time, but because there is only one charging station near the Yanqing Railway Station, this charging station has become the scope of activities of these electric fans. Center of heart. Therefore, a driver complained that "When the battery power is low, I dare not run away and I can only go to the charging station." An insider of Foton also stated, “Although the current policy restricts the 50 electric taxis from operating in Yanqing, even if this limit is broken, drivers may not dare to run out of Yanqing because of the power and charging stations. The limitations may not be able to come back if you go out.”

Not only the charging time and the setting of the charging station have limited the “big push” of the fans, but also the speed at which the vehicle is being used is yet to be perfected. According to informed sources, the speed of 100km/h is already the limit for electric taxis, and if the vehicle chooses to run at high speed, the electricity consumption will be faster.

People familiar with new energy vehicles know that the key to breaking the bottleneck of electric vehicles lies in the development of vehicle-mounted power supply technology, but at present, no good news has been heard in this field. Green environmental protection is the trend of the times. However, if it is necessary to exchange time, speed, and convenience, it is difficult to gain full recognition from the market in the short term.

Releasing production capacity or depending on subsidies

The Beiqi Futian insider stated that at present, the company already has the ability to mass produce electric fans, but it did not release this capacity, but instead focused on finding orders.

The Beijing Luanchuan Taxi Co., Ltd. purchased orders for 50 electric Didi taxis. Although it opened a car for Beiqi Futian's pure electric vehicles, it was not a purely market behavior. According to public information, Xichuan Taxi Co., Ltd. was jointly established by Beiqi Foton and the Beijing Shunda General Handling Center (affiliated to the Yanqing County Transportation Bureau). Beiqi Foton invested RMB 1.5 million and owned 30% of the equity. This time, Suichuan Rental Co., Ltd. purchased 50 electric fans, which were funded by government vehicle purchase subsidies.

For the transaction price of 50 electric Didi taxis, both parties to the transaction remained silent. However, some analysts have pointed out that the price of the regular version of the high-grade mini game is about 90,000 yuan. Based on this estimation, the price of the electric fan-di should be more than 150,000 yuan. It should be said that this price does not currently have any competition. Sex. As for the market prospects of electric fans in the short term, I am afraid to a large extent depends on the strength of government subsidies.

Cast stone electric fans Di asked road car R & D

For this symbolic meaning of pure electric vehicle transactions, Beiqi Futian said that "although the contribution to the company's profits is small, but will help the company's pure electric vehicles in the domestic market to further promote."

However, according to sources close to the company, Beiqi Foton is not only looking forward to the development of new energy vehicles, but also hopes to rely on the platform of the company to independently research and develop Foton's car brands. For a long time. Beiqi Foton's marketing strategy is to use micro-cards to impact sales (for example, 540,000 of the company's sales of 690,000 units came from light trucks in 2010); at the same time, they rely on heavy trucks and Euro V new energy buses to bring most of their profits. However, as we look to the future, the growth space for light trucks and heavy trucks is no longer the same as before, and new energy buses are still unable to achieve economies of scale, and the company has therefore set its sights on the passenger car market.

Some brokerage analysts pointed out that although Foton hopes to make use of the platform of the company in the field of passenger cars, but Futian under the Beiqi Group has its own passenger car plate, it may not be willing to cultivate a group for themselves Competitors and the coordination of the two models is a primary issue that Foton has to face. Second, the conversion of parts and components suppliers, the adjustment of profit control system and other issues will be placed in front of Fukuda. In addition, the transition from commercial vehicle manufacturers to passenger vehicle production is a process from rough to sophisticated in terms of process. Whether Fukuda can successfully achieve this leap is still not conclusive. At least from the perspective of the current technology of Didi, there are still many places that need to be considered.