Although the top three heavy-duty trucks in the first half of 2011 were still liberation of Dongfeng Commercial Vehicles, China National Heavy Duty Truck Group and FAW, but compared with the same period of 2010, the three companies have all experienced different degrees of decline in sales volume.
The ranking shifts
In accordance with the ranking order, in the first half of 2011, Dongfeng Heavy Truck sold 114,100 vehicles, CNHTC sold 92,700 vehicles, and FAW liberated and sold 87,300 vehicles. Only Dongfeng Commercial Vehicle sold more than 100,000 vehicles. In the first half of 2010, although the top three companies in the industry are still these three companies, the ranking order is different: FAW Jiefang ranks first in terms of 133,200 units, and the second place is still China National Heavy Duty Truck Group. Sales volume is 11.55. With 10,000 units, Dongfeng Commercial Vehicle ranked third and sold 115,000 units. In the first half of 2011, the top three sales exceeded 100,000 units.
From the analysis of market share, sales of the top three heavy trucks in the first half of 2011 accounted for 54% of the total sales of the top nine companies in sales. In 2010, this figure was 62%. To some extent, the top three Eight percent of the strong corporate market was snatched away by 4-9 ranked companies. Specifically, in the first half of 2011, the market share of Dongfeng commercial vehicle was 21% (19.7% last year), heavy truck 17% (19.8% last year), and FAW liberation 16.1% (22.6% last year). It can be seen that among the top three companies in the industry, FAW has experienced the most serious decline in sales, rankings, and market share; Dongfeng has only slightly decreased its sales, and its industry rankings and market share have both increased. The decline in the share of FAW's liberation market was mainly due to the decline in the production and sales volume of FAW’s Li’tei’s bases in Liute, Qingdao, and Chengdu.
Great impact on models
The impact of the drastic drop in the tractor market by FAW Liberation was 34% lower than the same period of last year. The structural adjustment has the biggest impact on the liberation of FAW. The price of oil and drivers are increasing, but the freight rate has not risen. Therefore, the current logistics costs are relatively high, leading to a slowdown in the demand for car users. The demand for cars in the entire logistics industry is declining. FAW The strength of liberation is precisely the use of road vehicles.
As for engineering vehicles, the demand for construction vehicles for national infrastructure vehicles is rigid, which is precisely the shortcoming of liberation. This also shows that the product structure of FAW's liberation is not yet very good. In the first half of 2010, the cumulative sales of FAW Liberation amounted to 147,000 heavy trucks, and the sales volume increased by as much as 135%. Among them, FAW's liberation tractors sold 80,000 units, with a market share of 39%; FAW liberated 53,000 units of cargoes with a market share of 21%.
According to the statistics of the Ministry of Communications, in the first half of 2011, China's total volume of road freight and cargo turnover were 13.1 billion tons and 233.79 billion tons kilometers, an increase of 14.7% and 16.3% respectively. Although the volume of cargo turnover increased, the sales of semi-trailer trucks, which are the mainstay of cargo transportation, actually fell. In the first half of the year, the production and sales of freight cars were 1.468 million and 1.488 million, which was a year-on-year decrease of 2.64% and 0.85%, and the production and sales of semitrailer tractors were 129,900 and 137,600, a decrease of 35.13% and 31.96%, respectively, the most significant drop.
This situation was also reflected in the dealers. A Dongfeng commercial vehicle dealer introduced: In the first half of the year, the sales of Dongfeng heavy trucks increased significantly, and the sales volume of tractors declined. Dongfeng Commercial Vehicles sold 53,529 Dongfeng Tianlong Motors in the first half of 2010, a year-on-year increase of 215%. In 2011, the tractor market's decline drove down Dongfeng's sales in the first half of 2011.
Regional differences are obvious
Not long ago, Dongfeng Commercial Vehicles learned from the mid-year meeting that sales of Dongfeng Commercial Vehicles in the northwest, southwest, and Henan have all increased. For example, distributors in Xining, Qinghai Province, sold more than 3,000 vehicles in 2010. In the first half of 2011, they sold more than 2,600 vehicles. The average monthly sales were 500-600 vehicles, which were mainly sold to the mining area in Golmud. The main sales product was Dongfeng vigorously. God. Two distributors in Lanzhou, Gansu, each sold more than 1,000 vehicles in the first half of the year. The development of the western region has played a significant role in the sales of heavy trucks, and Dongfeng commercial vehicles have advantages in the western region. Dongfeng has been transforming its marketing strategy since the previous year. From the second half of 2010, most of the personnel of the factory sales department have been running outside. In the past, there were 3 people in each area, and now there are more than 10 people. The market is more subdivided. This may be It is also one of the reasons for the increase in market share of Dongfeng Commercial Vehicles.
In terms of regional structure, the eastern, central, and western regions respectively completed investments in transportation fixed assets of 212.6 billion yuan, 139.6 billion yuan, and 233.2 billion yuan, up 15.9%, 18.7%, and 13.4%, respectively, and the amount of investment in the western region continues to stay ahead.
The liberation of FAW was better in the eastern region and still lacked in the western region. The traditionally weak market for the liberation of FAW is in the west, because Changchun is far away from the west and its dealership funds and capabilities in the western region are relatively weak. In recent years, with the promotion of the J6 market, agents have also grown, but the foundation is too thin and the growth rate is slow. The weakness of FAW’s liberation in this respect is also an important reason for its large sales decline.
A heavy truck dealer in Inner Mongolia also realized the difference in regional sales. In the first half of 2011, the tractor market in the south was relatively good, and Dongfeng commercial vehicles had an advantage in these areas, so sales were ranked highest among the top three in the industry. In Inner Mongolia, the logistics market in 2011 was always poor, and the dump truck market was not very good. Many coal mines stopped production. Sinotruk's sales network in Inner Mongolia is not very sound, which is also the reason that restricts its sales.
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