Today, corporate social responsibility is increasingly receiving attention, and there are various ways of fulfilling corporate social responsibility. Targeted support for specific groups of people is obviously a more effective model. The children of immigrants in the reservoir area of ​​Dandongkou City, Hubei Province will become immigrants. The beneficiary of this model.
Danjiangkou is the origin of the South-to-North Water Diversion Project. There are many families with difficulties in living and livelihood problems due to relocation. Their children are often unable to receive complete education due to poor family conditions. Even if they go out to work, it is difficult to find a suitable job and they are in urgent need of employment. Education and training. A public welfare initiative launched by Dongfeng Cummins Engine Co., Ltd. recently aimed at this demand and sought to grant people fishing. In September 2011, under the support of the Danjiangkou City Government, the Dongfeng Cummins Engine Co., Ltd. and the Dongfeng Technical School of Education jointly initiated the “Dongfeng Cummins Vocational Education Public Welfare Program†project, which will be offered to school-age children who have come from Danjiangkou Reservoir District immigrant families. Economic and social funding to help them complete a three-year study of vehicle maintenance technology at the Dongfeng Technical School.
Orientation students learn about Cummins engine maintenance knowledge
Orientation students learn about Cummins engine maintenance knowledge
According to the project plan, from 2011 to 2013, Danjiangkou City Government will select 40 junior high school or high school graduates to enter public service classes to learn about car repair technology based on family conditions, students' own achievements and other comprehensive factors. Dongfeng Cummins is responsible for the tuition fees for the first two years. The third year's tuition is raised by students who work and study. The teaching plan is planned jointly by the school and the related technical personnel of Dongfeng Cummins Company, which embodies the characteristics of “combination of work and study, and part-time work and half-readingâ€. In addition to the regular courses on vehicle maintenance, the teaching of public welfare classes also pays special attention to the training of practical work skills: Dongfeng Cummins helps build experimental classrooms, provides the latest engine products assisted teaching, and the trainees go to the company to observe and the company’s senior technical staff will also regularly attend school. teaching. In addition to academic support, Dongfeng Cummins also strives to help poor households in these reservoir areas in other areas: such as organizing employee visits and investigations, forming targeted funding relationships, and so on.
It is reported that Dongfeng Cummins plans to invest 150,000 yuan for this project each year. Most of its expenses come from the “Cummins Community Development Fund,†which is part of Cummins’ global public interest system and aims to promote Cummins’ global investment in the world. The benign interaction between the joint venture and the surrounding communities is in concert with the community for healthy development. Each year, Cummins will systematically plan, manage and control the use of funds, and strive to achieve the best public benefit.
Dongfeng Cummins is close to the northwestern Hubei Province. There are still some districts and counties that have not escaped poverty. For many years, Dongfeng Cummins insisted on fixed-point charitable help for schools in the mountains, donated school supplies such as desks, books, and computers to mountain schools. Dongfeng Cummins employees also actively participated in the activities. Charitable activities.
Wang Ning, deputy general manager of Dongfeng Cummins, who is in charge of the public welfare program, stated that the characteristics of this public welfare project are first, employment-oriented, grant-to-fish, and help solve the most pressing problems of public-welfare objects; secondly, the multi-faceted resources of Dongfeng Cummins are used to capitalize on the benefits. Support, and provide auxiliary teaching support and internship opportunities related to the engine, to systematically intervene to ensure the long-term effects of charitable activities. For the current difficult-to-improve immigrant community, the help of education and employment laid the foundation for its stability and development. This is also the core requirement of “Common Development with the Community†highlighted by Cummins Global Public Welfare.
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