On September 24, the 3rd China International Auto Parts Expo (hereinafter referred to as CIAPE) kicked off at the China International Exhibition Center, and Denso (China) Investment Co., Ltd. (hereinafter referred to as: Denso China) brought its products to the Expo. .
CIAPE is the only national-level international auto parts and aftermarket fair organized by the Chinese Ministry of Commerce in accordance with the principles of internationalization, specialization, and marketization. As an important platform for international exchanges and cooperation between the Chinese and foreign automotive industries, its development will inevitably deepen the international division of labor in the global automotive industry, optimize the automotive supply chain, and have positive significance for the development and progress of the global automotive industry.
Established in 1949, Denso Corporation is committed to the production and sales of automotive technology, systems and components worldwide. According to the ranking of Fortune Global 500 companies released in the 2009 "Fortune" magazine, 271 electric appliances were installed. At present, Denso has established 219 affiliates in 32 countries and regions around the world, with more than 120,000 employees.
As the world's top supplier of automotive parts and systems, Denso has become a trusted partner of the world’s major vehicle manufacturers in the fields of environmental protection, engine management, body electronics, driving control and safety, information and communications.
Denso provides diversified products and after-sales services, including automotive air conditioning and heating systems, electronic automation and electronic control products, fuel management systems, radiators, spark plugs, instrument clusters, filters, industrial robots, telecommunications products, and information processing equipment.
Denso began overseas operations in the 1970s and began to establish joint ventures in China in the mid-1990s. Currently, there are 25 companies in China, including two companies including unified sales and sales companies, 22 production companies and one software development company.
Since the inauguration of the first CIAPE in 2007, Denso China has always supported the development of CIAPE and has successfully exhibited for two consecutive years. This year, Denso will actively participate in the development of China's self-developed model-related products, and hopes to further deepen the relationship between China and the automotive industry. Brand understanding.
The booth of electric booths is based on red and white, and the colors are bright and eye-catching. The overall design is simple and atmospheric, highlighting the international style. In the 150 square meter exhibition area, focusing on China's self-developed vehicle-related products, the products designed for self-developed models in the commercial vehicle, passenger car and motorcycle fields were displayed, including diesel high pressure common rail systems and automotive EFI systems. , sheet metal spark plugs, car air conditioning, G-BOOK car navigation system, motorcycle ignition system, aftermarket products.
This time, Denso China focused on energy conservation and emission reduction, demonstrating the achievements of various products of Denso brand in energy conservation and emission reduction. Through the diesel high pressure common rail system, the fuel injected by the high pressure is atomized to the maximum, so that the fuel is fully burned, thereby reducing the PM and NOx emissions. The engine control system controls air intake, fuel injection, ignition advance angle and other parameters through the controller to increase engine output and reduce exhaust emissions. Sheet metal spark plugs meet the requirements of high output, low fuel consumption and low pollution in automobiles in recent years. Recognized by a large number of customers, it is known as a pilot mark in the field of high-end spark plugs. Car air-conditioning increases the refrigerating capacity through the use of injection pressurization and dual-temperature evaporators to achieve the power-saving effect.
It is worth mentioning that Denso China has specially set up an after-sale product and after-sales service system for Denso China in the exhibition area. Denso's after-sales service concept, goals, and special maintenance network are introduced. Denso China's service concept is to provide "safety", "relief", "love" aftermarket products, allowing customers to enjoy thoughtful and high quality services whenever and wherever. By continuously expanding the network of special maintenance stations installed in China, we have created a brand-new after-market service culture. By 2010, the number of common-rail system repair and repair shops will expand to 60; the nozzles will be repaired in the first half of 2010; there are 202 service stores for car air conditioners, bus air conditioners, freezers, and compressors. 450 homes. The repair of navigators is implemented by DICH. In the future, it will cooperate with the market for new technologies and new products to provide satisfactory after-sales services for customers.
In addition, in addition to exhibiting CIAPE, Denso also participated in the "2009 China International Auto Parts Development Summit Forum" on September 23. At the forum, Assistant General Manager Lin Haozhi of Denso China took the opportunity to "power the world and China." "The idea of ​​business" was given a speech.
With the rapid development of China's auto market and the increasing demand for auto parts, Denso will actively seize great market opportunities. With the help of CIAPE, an independent international display and trading platform, it will strengthen the international exchange of Chinese and foreign parts and components companies. At the same time as cooperation, we will support China's own brands, accelerate the process of localization, and make contributions to the revitalization of the Chinese automobile industry.
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