At present, one view is very popular: the future automobile market will no longer have explosive growth as in the previous two years, and the smooth or low-speed growth will be a feature of the Chinese auto market for a long period of time. I was also an advocate of this view. But today I have to reconsider. Especially after experiencing the national top 100 counties (cities) car tour organized by this newspaper, I find it hard to say that the growth of the new round of automobile market will be lower than 20% in the future, and this new round of growth period will not come soon. It will be too far. I think that the car market that began to appear in April and May this year is gradually declining (it has already exceeded 20%) and it is considered as the end of China's first round of automobile consumption period. This round of consumption began in 1998. The characteristic of this period is that with large cities such as Beijing, Guangzhou, and Chengdu as the center, there has been a large number of private car consumption. In Beijing, where the annual sales of cars accounted for more than one-tenth of the country's total, the proportion of private cars approached 90%. In particular, it is pointed out that the arrival of this period was not predicted by us (including automobile companies). Authorities and even the head of the government department head of the car also put the car into the family after 2000. So far last year, there have been a number of strange phenomena of queuing up and increasing the purchase price. Today, when this round of high-growth car consumption is gradually declining, I find that the potential purchasing power of the Chinese automobile market is still far from being released, and this purchasing power is very close to us. At the first stop of the 100-county (city) tour exhibition, Wujiang City, Jiangsu Province, the local responsible person told us that in the next 23 years, it will not exceed three years, and Wujiang City will achieve 3 households. People 1 car. According to reports, there are currently 300,000 households in the area, and the number of cars held is more than 20,000. In other words, in the next two to three years, only Wujiang City will achieve sales of 80,000 cars. If you make an inappropriate association: With Wujiang refracting the country's top 100 counties (cities), car sales in the next two to three years will be much higher than this year's national sales (that is, five million vehicles). In fact, this judgment has been continuously confirmed in this "100 counties (cities) tour exhibition." Whether it is in Kunshan, Changshu, Yixing, Zhangjiagang in Jiangsu, or in Ruian, Wenling, Cixi, Tongxiang, Shaoxing in Zhejiang, where the ability to buy real cars is quite strong. According to incomplete statistics, in the 10 cities visited by the “Top 100 Counties (City) Tour Exhibitionâ€, nearly 1,000 vehicles were sold in 20 days. An interesting coincidence is very illustrative of the problem. While the top 100 roadshows opened in the area of ​​Jiangsu and Zhejiang, the workers’ stadium in Beijing is also holding auto sales. It is understood that the fair was "cold." The cold and the hot just show that the cooling of automobile consumption centered on big cities does not mean that the auto market centered on small and medium-sized cities in economically developed regions will follow suit. On the contrary, the surging tide of car consumption there is desperate. A deputy mayor of Zhangjiagang City said that car makers should not be constantly focused on big cities but should pay more attention to regional small markets. The manager of a 4S shop in a big city told me that starting from the end of last year, the business of 4S stores had fallen every day, while the sales of branches located at the county and city level had increased significantly. This proves from another side that car sales are cold in big cities and that the regional secondary market is not only cold and hot. It must be pointed out that there are still significant obstacles to the release of car consumption heat in the regional secondary market. However, this obstacle is mainly in the automobile production enterprises. According to the survey, the level of per capita income there is very high (far more than the threshold of $1,000 for cars entering the family), and the people’s desire to consume cars is strong, but the strangeness of the auto companies and car brands is very prominent. This strangeness caused more than half of the surveyed consumers to give up or postpone the purchase. The place where this tour took place triggered so many consumer purchases. As soon as we sent the manufacturer’s propaganda and service to the door of the consumer, the auto company should really make a strategic shift in its marketing focus as soon as possible! Of course, what I want to emphasize is that it is indeed difficult for us to clarify the specific growth figures of the Chinese automobile market at a specific time. However, China’s market is very large and it uses a metaphor to say: “It will splendidly give the sun some light.†Even if there is a bit of energy released, it will not be a decimal. Moreover, we have already seen the possibility that exists in front of us. Therefore, I am not pessimistic about the future automobile market. (Wu Yingqiu)
H-Beam Production Line,H Beam Welding Line,H Beam Making Machine,H Beam Products Line
Wuxi Zhouxiang Complete Set of Welding Equipment Co., Ltd. , https://www.beamweldingmachine.com